Publications

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2023
Working Paper

The Customer Journey as a Source of Information

By: Nicolas Padilla, Eva Ascarza and Oded Netzer

In the face of heightened data privacy concerns and diminishing third-party data access, firms are placing increased emphasis on first-party data (1PD) for marketing decisions. However, in environments with infrequent purchases, reliance on past purchases 1PD... View Details

Keywords: Customer Journey; Privacy; Consumer Behavior; Analytics and Data Science; AI and Machine Learning; Customer Focus and Relationships

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February 2019 (Revised August 2019)
Case

Maccabitech: The Promise of Israel's Healthcare Data

By: Scott Duke Kominers and Carin-Isabel Knoop

Dr. Varda Shalev bridges technology and medicine through Maccabitech, a "research and innovation wing" of Israel's Maccabi Healthcare Services (MHS) that partners with research institutions, pharmaceutical companies, and startups. Shalev hopes to scale Maccabitech's... View Details

Keywords: Big Data; Healthcare; Analytics and Data Science; Digital Platforms; Health Care and Treatment; Innovation and Invention; Research; Entrepreneurship; Risk Management; Israel

January 2004
Case

Macroeconomic Policy and the State of the U.S. Economy, 2003

By: David A. Moss

Based on excerpts from Federal Reserve Chairman Alan Greenspan's testimony before the U.S. Senate Committee on Banking, Housing, and Urban Affairs on July 16, 2003, as well as economic data that were available to Chairman Greenspan at the time. Taken together, the text... View Details

Keywords: Macroeconomics; Banks and Banking; Policy; Housing; Analytics and Data Science; Problems and Challenges; Urban Development; United States

February 2023
Article

National Models of Climate Governance Among Major Emitters

By: Johnathan Guy, Esther Shears and Jonas Meckling

National climate institutions structure the process of climate mitigation policymaking and shape climate policy ambition and performance. Countries have, for example, been building science bodies, passing climate laws and creating new agencies. Here we provide the... View Details

Keywords: Environmental Regulation; Policy; Analytics and Data Science; Climate Change

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July 16, 2015
Article

How Small Businesses Can Fend Off Hackers

By: Lou Shipley

If you wanted to hack a business, which one would you pick: A Fortune 500 company with a large digital-security budget and a team dedicated to protecting its cyberassets? Or a small enterprise that doesn’t employ a single IT security specialist? Security breaches at... View Details

Keywords: Hack; Data Security; Small Business; Analytics and Data Science; Safety; Information Technology; Cybersecurity

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May 2018 (Revised June 2018)
Case

Cowen Inc.: Leveraging Data

By: Boris Groysberg, Sarah Abbott and Annelena Lobb

Cowen Inc.’s broker-dealer, Cowen and Company, LLC, boasted a number of analysts who had made prescient stock calls on the basis of creative data analysis. Now Cowen Inc. had opened a new subsidiary, Kyber, which would attempt to monetize new data science products.... View Details

Keywords: Data Science; Equity Research; Research Analysts; Investment; Analytics and Data Science; Equity; Research; Analysis; Competitive Strategy

April 2006
Background Note

Informing Service Management with Customer Data

By: Frances X. Frei and Dennis Campbell

Taught as the third module in a Harvard Business School course on Managing Service Operations. Explores the role of data analysis in ongoing service management. Describes how to realize the maximum amount of value from analyses and use this information in... View Details

Keywords: Decision Making; Design; Analytics and Data Science; Service Operations; Mathematical Methods; Value

Web

Awards - Commencement 2025

experience, energy, and analytical skills of MBAs for one year. The 2025-26 Leadership Fellows celebrated during Commencement week will work at a wide range of organizations across fields such as education, health care, impact investing,... View Details

01 Jun 2000
News

Business Suits You: Experimenting with Professional Identity

technical and analytic skills to craft a 'well-prepared' provisional self," she writes. "By rehearsing these clumsy, often ineffective, sometimes inauthentic selves," Ibarra concludes, "junior managers learn more about the limitations and... View Details

October 1994
Article

When Worlds Collide: The Implications of Panel Data-Based Choice Models for Consumer Behavior

By: R. S. Winer, R.E. Bucklin, J. A. Deighton, J. Erdem, P.S. Fader, J.J. Inman, H. Katahira, Katherine N. Lemon and A. Mitchell

Keywords: Analytics and Data Science; Consumer Behavior; Decision Choices and Conditions

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Article

Beacon and Warning: Sherman Kent, Scientific Hubris, and the CIA's Office of National Estimates

By: J. Peter Scoblic

Would-be forecasters have increasingly extolled the predictive potential of Big Data and artificial intelligence. This essay reviews the career of Sherman Kent, the Yale historian who directed the CIA’s Office of National Estimates from 1952 to 1967, with an eye toward... View Details

Keywords: National Security; Analytics and Data Science; Analysis; Forecasting and Prediction; History

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December 2017
Teaching Note

Yemeksepeti: Growing and Expanding the Business Model through Data

By: William R. Kerr and Alexis Brownell

Teaching Note for HBS No. 817-095. View Details

Keywords: Turkey; Internet; Online Ordering; Restaurants; Big Data; Entrepreneurship; Analytics and Data Science; Internet and the Web; Growth and Development Strategy; Food and Beverage Industry; Turkey