Publications

Person Page

Creating Emerging Markets (Business History)

By: Tarun Khanna

Professor Tarun Khanna is faculty co-chair of the Creating Emerging Markets (CEM) Project. The project provides a unique research and teaching resource on business leadership in Africa, Asia, Latin America, and the Middle East over recent decades.... View Details

August 2001 (Revised March 2008)
Case

NerveWire, Inc.

By: Nitin Nohria and Anthony Mayo

NerveWire, a management consulting and systems integration provider based in Newton, MA, was closing in on its second anniversary. In the beginning days of NerveWire, the major challenge was recruiting--finding the right people who embodied its values and business... View Details

Keywords: Values and Beliefs; Leadership; Mission and Purpose; Behavior; Internet; Newton

February 2014 (Revised April 2014)
Supplement

Pixability: Managing a Corporate Board (Pre Class)

By: Noam Wasserman

"Bettina’s Board Walk" examines the board management methods of Bettina Hein, Founder-CEO of Pixability, Inc., as she prepares for and conducts a standard board meeting. The case is designed to give students an understanding of the delicate dynamics inherent in board... View Details

Keywords: Entrepreneurial Management; Board Of Directors; Entrepreneurship

June 2007
Tutorial

Congruence Model Tutorial

By: Christopher Marquis and Alison Comings

Utilizes Beer & Tushman's SMA: Microelectronic Products Division (A) case to explore O'Reilly and Tushman's congruence model. Participants learn about the model through a series of video presentations and become familar with the problems facing SMA through an... View Details

Keywords: Problems and Challenges; Mathematical Methods; Electronics Industry

2010
Article

Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics

By: Feng Zhu and Michael Zhang

This article examines how product and consumer characteristics moderate the influence of online consumer reviews on product sales using data from the video game industry. The findings indicate that online reviews are more influential for less popular games and games... View Details

Keywords: Internet Marketing; Online Consumer Reviews; Word Of Mouth; Long Tail; Internet and the Web; Marketing Reference Programs; Digital Marketing; Video Game Industry

Read Now

February 2014
Supplement

Pixability: Managing a Corporate Board

By: Noam Wasserman

"Bettina’s Board Walk" examines the board management methods of Bettina Hein, Founder-CEO of Pixability, Inc., as she prepares for and conducts a standard board meeting. The case is designed to give students an understanding of the delicate dynamics inherent in board... View Details

Keywords: Entrepreneurs; Entrepreneurial Management; Board Of Directors; Entrepreneurship

June 2011
Supplement

Q and A Sessions with Akhil Gupta, Deputy Group CEO and Managing Director of Bharti Enterprises

This tape includes the highlights of question and answer sessions with Akhil Gupta, Deputy Group CEO and Managing Director of Bharti Enterprises, one of the largest mobile phone companies in India. The video focuses on the challenges and lessons learned from Bharti's... View Details

Keywords: Management; Mobile and Wireless Technology; Job Cuts and Outsourcing; Agreements and Arrangements; Innovation and Invention; Telecommunications Industry; India

20 Apr 2014
Video

The Music of this Place

20 Mar 2023
HBS Seminar

Scott Sonenshein, Rice

March 2006 (Revised February 2007)
Case

Massive Incorporated (A)

By: Joseph B. Lassiter III, Clark Gilbert and Victoria Winston

How do you go to market with a brand new product in a new industry? How does a business develop an opportunity and then adapt its strategy to ensure success? Who are the early adopters and how does a business work with them? Katherine Hays, chief operating office at... View Details

Keywords: Emerging Markets; Product Launch; Digital Marketing; Business Startups; Advertising Industry

June 2008
Case

Threadless: The Business of Community

By: Karim R. Lakhani and Zahra Kanji

Threadless.com, the online, Chicago-based t-shirt company, was not your typical fashion apparel company. The company, run by Jake Nickell, Jacob DeHart, and Jeffrey Kalmikoff, turned the fashion business on its head by enabling anyone to submit designs for t-shirts and... View Details

Keywords: Business Model; Business Startups; Innovation and Invention; Product Design; Partners and Partnerships; Social and Collaborative Networks; Apparel and Accessories Industry

November 2000 (Revised June 2001)
Case

Pokemon: Gotta Catch 'Em All

Pokemon, the colloquial name given to a collection of 150 fantastic, animal-inspired creatures with organic powers and the capacity to evolve, are the stars of video games, trading card games, and TV cartoons. Conceived in Japan in 1996, Pokemon quickly became that... View Details

Keywords: Age; Entertainment; Ethics; Cross-Cultural and Cross-Border Issues; Brands and Branding; Entertainment and Recreation Industry; Japan; United States

Video

HBS FIELD 2 Montage

08 May 2023
HBS Seminar

Stephanie Creary, University of Pennsylvania - Wharton School

April 1999 (Revised September 1999)
Case

Compaq Computer: Consumer Notebook Group

By: David E. Bell and Ann Leamon

Presents the background for a video of a focus group on Compaq Computer's new consumer notebook. Engineers, manufacturers, and retailers had collaborated on the product design, which has been approved by the executive committee. A launch is scheduled for nine months... View Details

Keywords: Human Resources; Product Launch; Product Design; Outcome or Result; Social and Collaborative Networks; Corporate Strategy; Computer Industry

December 1998
Case

Bell Atlantic and the Union City Schools (A): The Intelligent Network

By: Rosabeth M. Kanter and Ellen Pruyne

The first in a five-part series about Bell Atlantic Corp.'s technology-in-education partnership with the Union City, New Jersey school system. Provides an overview of the telecommunications industry in general and Bell Atlantic in particular, with special attention to... View Details

Keywords: Mobile and Wireless Technology; Strategic Planning; Change Management; Leadership Development; Horizontal Integration; Partners and Partnerships; Trends; Education; Technological Innovation; Telecommunications Industry; New Jersey

31 Mar 2014
News

Salman Khan (MBA 2003) to Address MBA Students on Class Day 2014

August 2018
Case

Performance Improvement Consulting and Hi-R-Me: Making Sales Calls

By: Frank V. Cespedes and David Mattson

This case study focuses on a professional services firm (“Performance Improvement Consulting”) and its sales calls on Hi-R-Me, a potential client. The case is supplemented by videos showing the initial contact call, a follow-up discovery call, and a face-to-face... View Details

Keywords: Sales Calls; Sales; Competency and Skills