Publications

February 2011 (Revised December 2012)
Case

Porsche: The Cayenne Launch

By: John Deighton, Jill Avery and Jeffrey Fear

Can an online discussion forum supply insight into the evolution of brand meaning? In 2003 Porsche launched a sport utility vehicle, dividing Porsche purists from newcomers to the brand. Vocal members of online and offline Porsche communities ridiculed the Cayenne SUV... View Details

Keywords: Knowledge Sharing; Knowledge Use and Leverage; Risk Management; Brands and Branding; Product Launch; Product Positioning; Social and Collaborative Networks; Auto Industry

April 2009 (Revised May 2009)
Case

Oprah Winfrey

By: Nancy F. Koehn, Erica Helms, Katherine Miller and Rachel Wilcox

The case explores the entrepreneurial journey of Oprah Winfrey, examining how she built an audience for one of the most successful television shows in history; how she created the company, Harpo Productions, that produces that show as well as other media offerings; how... View Details

Keywords: Business Model; Entrepreneurship; Leadership; Corporate Social Responsibility and Impact; Mission and Purpose; Personal Development and Career; Strategy; Media and Broadcasting Industry; United States

17 Aug 2020
Research & Ideas

What the Stockdale Paradox Tells Us About Crisis Leadership

all leaders, not only those in the C-suite, to understand the organization’s purpose, values, and how those connect to each day’s work. It has long been known that managers have at least as much impact on View Details

Keywords: by Boris Groysberg and Robin Abrahams

Article

How to Bounce Back from Adversity

By: Joshua D. Margolis and Paul G. Stoltz

The article focuses on how companies can be managed to overcome adversity with resilience. The characteristics of resilient managers who provide leadership for their teams and can build resilience in their employees are discussed. The manager's ability to shift... View Details

Keywords: Competency and Skills; Leadership; Crisis Management; Managerial Roles; Behavior; Cognition and Thinking

Find at Harvard

February 2015
Case

Sarah Sullivan at Greater Marketing Solutions (GMS)

By: Thomas J. DeLong, Paul McKinnon and Rebecca McCue

Sarah Sullivan, the new Managing Director of Greater Marketing Solutions, faces the difficult challenge of letting seven professionals go within a short span of time. In doing so she faces two greater challenges: figuring out which individuals to let go and getting her... View Details

Keywords: Stack Ranking; Management; Performance Evaluation

01 Apr 2020
Blog Post

The Product Design Sprint - 5 Things I Learned in Launch Lab 1

Launch Lab 1 – and what I’m carrying with me into my product management career. 1. Start with the customer. Why do you design products? Theoretically, you don’t do it just for the sake of building something. The goal of any product View Details

15 Sep 2009
First Look

First Look: September 15

competence—expertise in technology—and its skilled people to accomplish what government and relief agencies could not: an information system and supply chain that tracked and managed the flow of relief supplies. Its efforts were crucial... View Details

Keywords: Martha Lagace

Ethan S. Bernstein

Ethan Bernstein (@ethanbernstein) is an associate professor in the Organizational Behavior unit at Harvard Business School. He has spent his career researching novel talent management practices and their effect on employee behavior, collaboration, and performance.... View Details

September 2008
Case

Adobe Systems: Working Towards a "Suite" Release (A)

By: David A. Thomas and Lauren Barley

The case examines the tools a manager can use to keep her project on track and manage conflict and tension as Adobe prepares to launch Creative Suite 3, the biggest software release in the company's 25-year history. The protagonist, Yvonne Murray, is a group program... View Details

Keywords: Management Analysis, Tools, and Techniques; Product Launch; Projects; Groups and Teams; Conflict Management; Power and Influence

07 May 2024
Cold Call Podcast

Lessons in Business Innovation from Legendary Restaurant elBulli

Keywords: Re: Michael I. Norton; Food & Beverage

November 2003 (Revised March 2004)
Case

Marv Tseu at Active Reasoning

By: William A. Sahlman and Christina Darwall

Describes a set of decisions confronting the management team of an early-stage software company. The company has made considerable progress in developing its software but will need additional capital to move forward. Unfortunately, conditions in the capital market are... View Details

Keywords: Applications and Software; Financing and Loans; Capital; Business Startups; Information Technology Industry

January 1994
Case

ABC Sales and Service Division: A Case Study of Personal and Organizational Transformation

By: D. Quinn Mills, Brock W. Orwig, Janet M. Pumo, Todd C. Stilson and Richard C. Wei

In the midst of dramatic changes in the information systems industry and declining profits at the ABC Co., the vice president in charge of the sales and service division, Jeff, and his managers attempt to transform their division. The transformation gets off to a good... View Details

Keywords: Organizational Change and Adaptation; Transformation; Motivation and Incentives; Resignation and Termination; Communication; Business or Company Management; Information Technology Industry

24 Sep 2014
News

The business of being Beyoncé

11 Apr 2016
News

Professor Raffaella Sadun on Improving Care in Hospitals

11 Apr 2016
Video

Professor Raffaella Sadun on Improving Care in Hospitals

November 2003 (Revised July 2007)
Case

Ottawa Devices, Inc. (A)

By: Henry B. Reiling and Harry Clegg Midgley IV

A master plan accommodating two retiring brothers, the brother who will remain as president, third-generation family members, employees, philanthropic interests, and company imperatives must be developed by second-generation brothers who are controlling shareholders... View Details

Keywords: Family Business; Change Management; Transition; Management Succession; Management Teams; Retirement; Conflict of Interests

July 2013
Case

Slicing Pie with a Razor: Ockham Technologies' Founding Agreement

By: Noam Wasserman and Yael Braid

Ockham Technologies' three founders are about to craft their founding agreement and split the equity among themselves. Uncertainty lingers over each member's future contributions, though—how is the team to devise a durable and effective split? Jim Triandiflou and Ken... View Details

Keywords: Information Technology; Job Cuts and Outsourcing; Conflict Management; Governing and Advisory Boards; Employees; Management Teams; Product Development; Technology Industry

October 2009 (Revised January 2010)
Case

The University of Notre Dame Endowment

By: Andre F. Perold and Paul Michael Buser

The Endowment Model of Investing, which was based on creating high risk-adjusted performance through diversification, a long time horizon, top-notch outside managers, and illiquid investments, had served Notre Dame and other large universities well over the past... View Details

Keywords: Financial Crisis; Higher Education; Asset Management; Private Equity; Financial Liquidity; Investment; Risk Management; Performance Evaluation; Education Industry; Financial Services Industry

June 2004 (Revised July 2005)
Case

Procter & Gamble: Global Business Services

By: Thomas J. DeLong, Warren Brackin, Alex Cabanas, Phil Shellhammer and David L. Ager

Dave Walker, vice-president of business service opportunities and chairman of the governance team at Procter & Gamble, must decide what to do with P&G's 5,700 employee Global Business Services (GBS) group. GBS brought together internal services such as finance,... View Details

Keywords: Business Units; Change Management; Decision Making; Globalized Firms and Management; Job Cuts and Outsourcing; Organizational Design