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  • October 2009 (Revised July 2012)
  • Case

Emotiv Systems Inc.: It's the Thoughts that Count

By: Elie Ofek, Jason Riis and Paul Hamilton
Emotiv is getting ready to launch its innovative brain-computer interfacing (BCI) technology. The company has developed a special headset, called EPOC, and highly sophisticated software that can translate a person's emotions, cognitive thoughts, and facial expressions... View Details
Keywords: Technology Adoption; Sales; Technological Innovation; Demand and Consumers; Marketing Strategy; Partners and Partnerships; Entrepreneurship; Forecasting and Prediction; Product Launch; Business Startups; Technology Industry
Related

    ShotSpotter

    SST offered a subscription-based gunfire detection service, ShotSpotter Flex, to cities across the United States, and a few abroad. Over its 20-year history, SST had mostly honed a reliable business to government sales model, and the company had been focused on... View Details
    • Web

    Research Computing Services

    statistics, machine learning, biology, & business. Faculty Project Examples (login required) Read about how the RCS team has assisted with HBS faculty research projects. Software Licensing (Login Required) HBS has licenses to commonly... View Details
    • Research Summary

    Overview

    I am currently a Principal or Co-Principal Investigator of five field-based randomized controlled trials, each of which examines the management of lay health workers in developing countries, with an eye toward generating theoretical insights and policy guidance on how... View Details
    • October 2016
    • Article

    Technical Debt and System Architecture: The Impact of Coupling on Defect-related Activity

    By: Alan MacCormack and Daniel J. Sturtevant
    Technical debt is created when design decisions that are expedient in the short-term increase the costs of maintaining and adapting this system in future. An important component of technical debt relates to decisions about system architecture. As systems grow and... View Details
    Keywords: Information Infrastructure; Performance Efficiency; Applications and Software; Infrastructure
    Related
    • March 2022 (Revised July 2022)
    • Teaching Note

    Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences

    By: Jill Avery
    Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales... View Details
    Keywords: Brand Management; Virtual Reality; Augmented Reality; B2B; E-commerce; Technology Platform; Marketing; Marketing Communications; Marketing Strategy; Brands and Branding; Digital Marketing; Internet and the Web; Growth Management; Customer Relationship Management; Customer Value and Value Chain; Social Media; Applications and Software; Digital Platforms; Advertising Industry; United States
    Related
    • Web

    All Industries

    E-Commerce 2% $128k 25th Percentile Base $143k Median $170k 75th Percentile Base $88k 50% Receiving N/A Equipment / Hardware / Networking <1% N/A N/A N/A Internet Services 3% $151k 25th Percentile Base $172k Median $205k 75th Percentile Base $25k 53% Receiving N/A... View Details
    • 26 Sep 2023
    • Research & Ideas

    Unpacking That Icky Feeling of 'Shopping' for Diverse Job Candidates

    inferences on behalf of Black and Latinx and Native American software engineers.” “I could imagine a context where people use this argument even though they don't really mean it, because they know it's the more morally licensed or... View Details
    Keywords: by Kristen Senz
    • 26 Sep 2023
    • Book

    Digital Strategy: A Handbook for Managing a Moving Target

    clearly epitomized by the advent and affirmation of the electronic processing and sharing of data at a magnitude and speed that in no way we have seen before. The digital age is enabled by the emergence and adoption of four key technologies (Menz et al., 2021):... View Details
    Keywords: by Dina Gerdeman; Information Technology; Technology
    • 29 Mar 2011
    • First Look

    First Look: March 29

    An abstract is unavailable at this time. Read the paper: http://www.europeanbusinessreview.com/?p=3588   Working PapersInnovation and the Challenge of Novelty: The Novelty-Confirmation-Transformation Cycle in Software and Science... View Details
    Keywords: Sean Silverthorne
    • Web

    Technology & Innovation - Faculty & Research

    software platform; investing in software development capabilities; building advanced analytics capabilities; and embracing crowd-based product development. With all this, GE is evolving its business model.... View Details
    • 22 May 2024
    • HBS Case

    Banned or Not, TikTok Is a Force Companies Can’t Afford to Ignore

    Businesses that dismiss TikTok as merely a platform for teenagers looking to create and consume cat and dance videos do so at their own peril. That’s the message of a Harvard Business School case study tracing the video-sharing app’s explosive rise to the world's... View Details
    Keywords: by Rachel Layne; Technology
    • Web

    Founders & Investors - Entrepreneurship

    Birchbox MBA 2010 Katia Beauchamp Birchbox MBA 2010 Jessica Beck Alfred Club MBA 2015 Steven B. Belkin Atlanta Hawks, Trans National Group Services** MBA 1971 Gordon M. Binder Coastview Capital MBA 1962 Leon D. Black Apollo Global Management MBA 1975 Daniel Bricklin... View Details
    • May 2010 (Revised November 2010)
    • Case

    Investment Technology Group

    By: Clayton S. Rose and David Lane
    Investment Technology Group (ITG) CEO Robert Gasser wondered if the financial crisis had permanently affected the firm's business model. A leader in trade analytics and execution for institutional equity investors, ITG had grown since its establishment in 1987 in step... View Details
    Keywords: Customer Relationship Management; Financial Crisis; Investment; Resignation and Termination; Crisis Management; Product Positioning; Organizational Change and Adaptation; Financial Services Industry; Information Technology Industry; New York (city, NY)
    Related

      Digital Dark Matter and the Economics of Apache

      Researchers have long hypothesized that research outputs from government, university, and private company R&D contribute to economic growth, but these contributions may be difficult to measure when they take a non-pecuniary form. The growth of networking... View Details
      • June–July 2019
      • Article

      A Methodology for Operationalizing Enterprise IT Architecture and Evaluating Its Modifiability

      By: Robert Lagerström, Alan MacCormack, David Dreyfus and Carliss Y. Baldwin
      Recent contributions to information systems theory suggest that the primary role of a firm’s information technology (IT) architecture is to facilitate, and therefore ensure the continued alignment of a firm’s IT investments with a constantly changing business... View Details
      Keywords: Enterprise Architecture; Modularity; Information Systems; Modifiability; Design Structure Matrix
      Related
      • 2011
      • Working Paper

      The Contingent Effect of Absorptive Capacity: An Open Innovation Analysis

      By: Andrew A. King and Karim R. Lakhani
      Technological advancement and innovation requires the integration of both external knowledge and internal inventiveness. In this paper, we unpack the concept of absorptive capacity and separately explore the effect of different types of prior experience on the capacity... View Details
      Keywords: Experience and Expertise; Collaborative Innovation and Invention; Technological Innovation; Knowledge Use and Leverage; Performance Capacity; Technology Adoption
      Related
      • 05 Sep 2013
      • Working Paper Summaries

      Performance Responses to Competition Across Skill-Levels in Rank Order Tournaments: Field Evidence and Implications for Tournament Design

      Keywords: by Kevin J. Boudreau, Constance E. Helfat, Karim R. Lakhani & Michael E. Menietti.
      • March 2025 (Revised June 2025)
      • Case

      Designing the Future of Work: Atlassian's Distributed Work Practices

      By: Ashley Whillans and Gabriel Rondón Ichikawa
      In early 2020, the software company Atlassian made a bold commitment: employees could work from anywhere—forever. While many tech peers reversed course on remote work, Atlassian worked to optimize their fully distributed model across 13 countries. This case follows... View Details
      Keywords: Transformation; Working Conditions; Management Practices and Processes; Product Development; Organizational Culture; Business Strategy; Employees; Technology Industry
      Related

        James I. Cash

        Professor Cash received a Bachelor of Science degree in Mathematics from Texas Christian University; a Master of Science in Computer Science from Purdue University's Graduate School of Mathematical Sciences; and a Doctor of Philosophy in Management Information... View Details

        Keywords: software; software; software; software; software; software; software