multinational pharmaceutical company - Publications - Faculty & Research

01 Apr 1999
News

An Eye to the East

building of closer relationships among those of you who - like our faculty - come from many diverse countries. The issues facing Asia today are too big and complex for any single person, university faculty, or company to comprehend fully.... View Details

Keywords: Alejandro Reyes

01 Dec 2018
News

Research Is the Foundation

fundamental means by which people interact in any organization.” Her research—published in her award-winning 2017 book, The Language of Global Success: How a Common Tongue Transforms Multinational Organizations (Princeton University... View Details

01 Dec 1996
News

On Eve of Transition, Alumni Conference Set for Hong Kong

featuring Asian business leaders. Westerners entering the Asian marketplace also need to know something about business relationships based on what the Chinese call guanxi, or "connection." The role of guanxi will be discussed in a session with panelists from major... View Details

Keywords: Elaine Gottlieb

11 Jun 2013
First Look

First Look: June 11

on location choices. However, industries with a significant presence of multinational enterprises (MNEs) are oligopolistic in nature, which suggests that rivalry among firms plays an important role in firms' dynamic decision-making... View Details

Keywords: Carmen Nobel

29 Oct 2008
Research & Ideas

The Next Marketing Challenge: Selling to ’Simplifiers’

manufacturers benefited. Larger homes with bigger refrigerators can absorb more inventory. Flat birth rates in developed economies have put pressure on durable consumer-goods companies desperate for top-line growth. Product quality... View Details

Keywords: by John Quelch; Retail; Consumer Products; Entertainment & Recreation

10 Jun 2021
Blog Post

Managing Sustainable Advantage with Key ESG Cofounders, Anne-Marie Schoonbeek and Heleen van Poecke

that perspective to the next level,” she shared. Schoonbeek was also eager to gain more experience as an operator at a startup company to supplement her experience as a consultant working with large businesses. Specifically, she was drawn... View Details

18 Aug 2017
Op-Ed

Op-Ed: Courageous Leader Triggers a Moral Revolt of CEOs Against Trump

companies like Frazier and Merck got from the President. Their companies have products dependent on government approvals and major regulatory issues before Congress and the administration. Given these... View Details

Keywords: by Bill George

Web

Souvenirs & Novelties - The Art of American Advertising

. helped establish brand familiarity by putting up promotional displays . . . and giving away calendars, glasses, and other items bearing company slogans and trademarks,” business historian Walter Friedman explains. 24 For example,... View Details

05 Jul 2004
Research & Ideas

Radical Change, Entrepreneurial Opportunity

strategies of companies within those industries. In particular, I focus on how an industry gets defined: how consumers and other industry players make sense of, or frame, the industry, and the way that framing in turn affects how the... View Details

Keywords: by Michael J. Roberts; Technology

13 Oct 2016
News

Adding Muscle to the Fight Against Disease

If you are one of the 17 million people who participated in the Ice Bucket Challenge a couple of summers ago, the money you helped raise to support ALS research may be at work today in a late-stage biopharmaceutical company headed by... View Details

Keywords: Deborah Blagg

26 Jan 2010
First Look

First Look: Jan. 26

Breakups Author:Stuart C. Gilson Publication:2nd ed. New York: John Wiley & Sons, Inc., 2010 Abstract A collection of case studies illustrates real-world techniques, implementation, and strategies on corporate restructuring. Over the period 1981-1998, public View Details

Keywords: Martha Lagace

20 Nov 2006
Research & Ideas

Open Source Science: A New Model for Innovation

problems that were posted? A: Innovations happen at the intersection of disciplines. People have talked about that a lot and I think we're providing some systematic evidence now with this study. Another example is that a pharmaceutical... View Details

Keywords: by Martha Lagace

22 Apr 2014
First Look

First Look: April 22

occurred in the pharmaceutical industry over the past two decades. Since 1989, a number of major pharmaceutical companies (Merck, Novartis, Pfizer, etc.) have chosen to locate... View Details

Keywords: Sean Silverthorne

15 Dec 2014
Research & Ideas

Deconstructing the Price Tag

When a company sets a price for a product, shoppers typically have no idea what it costs to produce that item. But it turns out that consumers reward efforts to lay out these figures—to deconstruct the price tag. In fact, new research... View Details

Keywords: by Dina Gerdeman; Retail

19 Dec 2005
Research & Ideas

The Regional Slice of Your Global Strategy

maximizing regional opportunities. Ghemawat discusses five regional strategies while leaving the meaning of a "region" open for interpretation. This excerpt describes the challenges of designating a meaningful definition of region for your View Details

Keywords: by Pankaj Ghemawat

01 Feb 2001
News

Q&A - Dirty Money: Raymond Baker Explores the Free Market's Demimonde

laundering and illegal flight capital." These are among the most opaque problems the world faces," Baker says. "In this era of globalization, they constitute the biggest loophole in the free-market system." You assert that Western banks and View Details

Keywords: Finance; Government

30 Apr 2001
Research & Ideas

Entering the Age of Alliances

competencies of each partner and create two-way value is evidenced by, among others, the collaboration between The College Fund (UNCF) and Merck. UNCF, the largest and oldest minority educational assistance organization in the United States, and Merck, a leading global... View Details

Keywords: by James Austin

01 Apr 1999
News

Q & A: Confronting New Technologies: When Doing Right Is Wrong

focus instead on improving the performance of existing products - what I call sustaining technologies. For this reason, good companies have little difficulty succeeding in sustaining innovation - even radical innovation. If their... View Details

01 Apr 2000
News

Q & A: A Conversation with IRS Chief Charles Rossotti

technically be within the law but has no practical business purpose. It's just sleight of hand to reduce taxes without a legitimate reason. Typically, it's the bigger companies and multinationals that engage... View Details

Keywords: Garry Emmons

22 Apr 2008
First Look

First Look: April 22, 2008

Business Harvard Business School Case 608-136 Novartis is a science-based drug company, which has important implications for its business strategy. It is one of the largest pharmaceutical companies in the... View Details