Publications

Fast Answer

Consumer goods: market research

markets. Strong in consumer goods, and food & beverage industries in American and European countries. IBISWorld
Provides research reports on industries in the United... View Details

December 2009 (Revised November 2012)
Teaching Note

Global Wine War 2009: New World versus Old (TN)

By: Christopher A. Bartlett

Teaching Note for [910405]. View Details

Keywords: Emerging Markets; Governing Rules, Regulations, and Reforms; Segmentation; Competitive Advantage; Globalized Firms and Management; Consumer Behavior; Industry Structures; Food and Beverage Industry; United States

15 Mar 2016
First Look

March 15, 2016

transparency and weak governance in resource rich countries. However, we document that industry self-regulation has generated information to substitute for the gap in voluntary company disclosure. We also find some evidence that these... View Details

06 Dec 2021
News

Case Study: Let’s Dance

board chairman role to begin working on a related venture, a mutual bank to support lending to local food and farming businesses.) The changes slashed errors in half and doubled their packing speed. Operations have increased six-fold in... View Details

Keywords: Jen McFarland Flint; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries

September 2006
Case

Earthbound Farm

By: William A. Sahlman and Alison Berkley Wagonfeld

Describes a set of decisions confronting the senior management of Earthbound Farm, the largest organic produce company in the world. Focuses on what to do with an East Coast distribution center that is losing money but may be useful strategically. View Details

Keywords: Plant-Based Agribusiness; Distribution; Food; Corporate Entrepreneurship; Management Teams; Capital Budgeting; Business or Company Management; Business Strategy; Corporate Finance; Food and Beverage Industry; Food and Beverage Industry

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November 1998 (Revised June 2001)
Case

Global Beer

Two young American entrepreneurs working in Japan have rapidly established an importing business to take advantage of new regulations permitting microbrewers and brewpubs. Options for further growth include an international brewpub franchise, alliances with Japanese... View Details

Keywords: Trade; Problems and Challenges; Business Startups; Globalized Markets and Industries; Food and Beverage Industry; Japan; United States

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March 2019
Supplement

Koita Milk

By: Lynda M. Applegate, E. Ofek and Michael Norris

Keywords: Entrepreneurship; Cash Flow; Food; Growth Management; Social Marketing; Ownership Stake; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; United Arab Emirates; Dubai

January 2003 (Revised December 2003)
Case

Joint Juice

Focuses on Joint Juice, a start-up in the new-age beverage category. The company has a patented formula for producing a glucosamine beverage, the only one on the market. (Glucosamine is a nutritional supplement believed to help rejuvenate joints and treat arthritis.)... View Details

Keywords: Business Startups; Growth and Development Strategy; Business or Company Management; Competitive Strategy; Expansion; Corporate Strategy; Industry Structures; Entrepreneurship; Food and Beverage Industry

Teaching Interest

Overview

Lena teaches the required first year MBA course on Leadership and Corporate Accountability, an elective second year MBA course on Law, Management and Entrepreurship, and an elective second year MBA course on Challenges and Opportunities in the Restaurant Industry. View Details

17 Feb 2022
Blog Post

The Fifth Year of Short Intensive Programs (SIPs) at HBS

investments, and environment of the global food supply chain, with an immersive look at the role of plant-based foods. Professor Max Bazerman, accompanied by Sebastiano Cossia Castiglioni, entrepreneur and director of the venture firm... View Details

21 May 2019
News

Confronting the Future of Climate Change in the Midwest

by climate change by managing resources more efficiently, pursuing new strategies in the wake of climate change, and bringing climate-ready products to market. On May 15, over 100 Harvard Business School alumni and local and regional leaders from View Details

Keywords: Agriculture

16 Sep 2019
News

Smarter Farming

farming and food company. It's focused on providing the world's best natural dairy and meat products. I was excited to work for PAMU because PAMU is looking to change how New Zealand farms. It's looking to change the sort of View Details

Keywords: meat; dairy; cattle; Agriculture

July 2009 (Revised October 2011)
Case

VeeV on the Rocks?

By: Joshua D. Margolis, Christopher Marquis and Laura Winig

Three pressing challenges (equity split, extent of commitment to social responsibility, and product discoloration) confront VeeV, the world's first alcoholic beverage infused with acai berries. Brothers Courtney and Carter Reum founded VeeV in 2007 and the firm has... View Details

Keywords: Quality; Food; Business Growth and Maturation; Ethics; Corporate Social Responsibility and Impact; Entrepreneurship; Business Startups; Equity; Food and Beverage Industry

Profile

Kim Chen

Development, and on-campus clubs offered such an opportunity. How has your overall HBS experience shaped your goals & career path? The overall HBS experience has pushed me to define my career goals not solely in terms of industries... View Details

Keywords: Retail; Nonprofit / Government

01 Mar 2018
News

March 2018 Alumni and Faculty Books

book. With an easy-to-follow four-week program, this low cholesterol cookbook will help you lower cholesterol naturally, with food and exercise. This low cholesterol cookbook delivers comprehensive recipes and a proactive meal plan to... View Details

December 2002 (Revised May 2003)
Case

Fonterra: Taking on the Dairy World

By: Ray A. Goldberg and Jose M. M. Porraz

Fonterra was a cooperatively owned dairy company--New Zealand's largest company and the world's largest exporter of dairy products. To maintain its leadership, Fonterra had to respond to increased competition, new consumer tastes, consolidation of its customers, and... View Details

Keywords: Cooperative Ownership; Animal-Based Agribusiness; Trade; Global Strategy; Food; Business Model; Developing Countries and Economies; Competitive Strategy; Demand and Consumers; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; New Zealand

January 2018
Case

OldTown Berhad

By: Benjamin C. Esty and Greg Saldutte

In December 2017, Jacobs Douwe Egberts (JDE, a Dutch coffee company) made an offer to acquire OldTown Berhad (OTB), a Malaysian coffee company. Three large shareholders, representing more than half of the outstanding shares, have agreed to tender their shares, and... View Details