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  • All HBS Web  (2,152)
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  • February 2025 (Revised February 2025)
  • Case

Managing Complexity at mymuesli

By: Thomas Graeber and Stacy Straaberg
In April 2009, direct-to-consumer e-commerce muesli brand mymuesli faced a flood of customer questions. The breakfast cereal startup enabled users to order personalized muesli on its website by choosing from 75 organic ingredients for a total of 566 quadrillion... View Details
Keywords: Customer Satisfaction; Decisions; Food; Product Marketing; Product Positioning; Product Launch; Problems and Challenges; Behavior; Competitive Advantage; Customization and Personalization; Segmentation; Internet and the Web; Food and Beverage Industry; Europe; Germany
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Graeber, Thomas, and Stacy Straaberg. "Managing Complexity at mymuesli." Harvard Business School Case 925-008, February 2025. (Revised February 2025.)
  • Fast Answer

Consumer goods: market research

markets. Strong in consumer goods, and food & beverage industries in American and European countries. IBISWorld
Provides research reports on industries in the United... View Details
  • December 2009 (Revised November 2012)
  • Teaching Note

Global Wine War 2009: New World versus Old (TN)

By: Christopher A. Bartlett
Teaching Note for [910405]. View Details
Keywords: Emerging Markets; Governing Rules, Regulations, and Reforms; Segmentation; Competitive Advantage; Globalized Firms and Management; Consumer Behavior; Industry Structures; Food and Beverage Industry; United States
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Bartlett, Christopher A. "Global Wine War 2009: New World versus Old (TN)." Harvard Business School Teaching Note 910-412, December 2009. (Revised November 2012.)
  • 15 Mar 2016
  • First Look

March 15, 2016

transparency and weak governance in resource rich countries. However, we document that industry self-regulation has generated information to substitute for the gap in voluntary company disclosure. We also find some evidence that these... View Details
  • 06 Dec 2021
  • News

Case Study: Let’s Dance

board chairman role to begin working on a related venture, a mutual bank to support lending to local food and farming businesses.) The changes slashed errors in half and doubled their packing speed. Operations have increased six-fold in... View Details
Keywords: Jen McFarland Flint; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries
  • September 2006
  • Case

Earthbound Farm

By: William A. Sahlman and Alison Berkley Wagonfeld
Describes a set of decisions confronting the senior management of Earthbound Farm, the largest organic produce company in the world. Focuses on what to do with an East Coast distribution center that is losing money but may be useful strategically. View Details
Keywords: Plant-Based Agribusiness; Distribution; Food; Corporate Entrepreneurship; Management Teams; Capital Budgeting; Business or Company Management; Business Strategy; Corporate Finance; Food and Beverage Industry; Food and Beverage Industry
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Sahlman, William A., and Alison Berkley Wagonfeld. "Earthbound Farm." Harvard Business School Case 807-061, September 2006.
  • November 1998 (Revised June 2001)
  • Case

Global Beer

Two young American entrepreneurs working in Japan have rapidly established an importing business to take advantage of new regulations permitting microbrewers and brewpubs. Options for further growth include an international brewpub franchise, alliances with Japanese... View Details
Keywords: Trade; Problems and Challenges; Business Startups; Globalized Markets and Industries; Food and Beverage Industry; Japan; United States
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Arnold, David J., and Ardon B. Hirschfeld. "Global Beer." Harvard Business School Case 599-063, November 1998. (Revised June 2001.)
  • March 2019
  • Supplement

Koita Milk

By: Lynda M. Applegate, E. Ofek and Michael Norris
Keywords: Entrepreneurship; Cash Flow; Food; Growth Management; Social Marketing; Ownership Stake; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; United Arab Emirates; Dubai
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Applegate, Lynda M., E. Ofek, and Michael Norris. "Koita Milk." Harvard Business School Multimedia/Video Supplement 819-703, March 2019.
  • January 2003 (Revised December 2003)
  • Case

Joint Juice

Focuses on Joint Juice, a start-up in the new-age beverage category. The company has a patented formula for producing a glucosamine beverage, the only one on the market. (Glucosamine is a nutritional supplement believed to help rejuvenate joints and treat arthritis.)... View Details
Keywords: Business Startups; Growth and Development Strategy; Business or Company Management; Competitive Strategy; Expansion; Corporate Strategy; Industry Structures; Entrepreneurship; Food and Beverage Industry
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Roberts, Michael J., and Alison Berkley Wagonfeld. "Joint Juice." Harvard Business School Case 803-146, January 2003. (Revised December 2003.)
  • Teaching Interest

Overview

Lena teaches the required first year MBA course on Leadership and Corporate Accountability, an elective second year MBA course on Law, Management and Entrepreurship, and an elective second year MBA course on Challenges and Opportunities in the Restaurant Industry. View Details
Keywords: Compliance; Governance; Fiduciary Duties; Responsibilities To Investors; Responsibilities To Customers; Restaurants; Sustainability; Private Equity Documentation; Start-ups; Entrepreneurship; Entrepreneurship Through Acquisition; Law; Laws and Statutes; Lawsuits and Litigation; Corporate Entrepreneurship; Corporate Governance; Governance Compliance; Governance Controls; Food; Environmental Sustainability; Private Ownership; Private Equity; Food and Beverage Industry; Food and Beverage Industry; United States; Europe; Chile; India
  • 17 Feb 2022
  • Blog Post

The Fifth Year of Short Intensive Programs (SIPs) at HBS

investments, and environment of the global food supply chain, with an immersive look at the role of plant-based foods. Professor Max Bazerman, accompanied by Sebastiano Cossia Castiglioni, entrepreneur and director of the venture firm... View Details
  • 21 May 2019
  • News

Confronting the Future of Climate Change in the Midwest

by climate change by managing resources more efficiently, pursuing new strategies in the wake of climate change, and bringing climate-ready products to market. On May 15, over 100 Harvard Business School alumni and local and regional leaders from View Details
Keywords: Agriculture
  • 16 Sep 2019
  • News

Smarter Farming

farming and food company. It's focused on providing the world's best natural dairy and meat products. I was excited to work for PAMU because PAMU is looking to change how New Zealand farms. It's looking to change the sort of View Details
Keywords: meat; dairy; cattle; Agriculture
  • July 2009 (Revised October 2011)
  • Case

VeeV on the Rocks?

By: Joshua D. Margolis, Christopher Marquis and Laura Winig
Three pressing challenges (equity split, extent of commitment to social responsibility, and product discoloration) confront VeeV, the world's first alcoholic beverage infused with acai berries. Brothers Courtney and Carter Reum founded VeeV in 2007 and the firm has... View Details
Keywords: Quality; Food; Business Growth and Maturation; Ethics; Corporate Social Responsibility and Impact; Entrepreneurship; Business Startups; Equity; Food and Beverage Industry
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Margolis, Joshua D., Christopher Marquis, and Laura Winig. "VeeV on the Rocks?" Harvard Business School Case 410-006, July 2009. (Revised October 2011.)
  • Profile

Kim Chen

Development, and on-campus clubs offered such an opportunity. How has your overall HBS experience shaped your goals & career path? The overall HBS experience has pushed me to define my career goals not solely in terms of industries... View Details
Keywords: Retail; Nonprofit / Government
  • 01 Mar 2018
  • News

March 2018 Alumni and Faculty Books

book. With an easy-to-follow four-week program, this low cholesterol cookbook will help you lower cholesterol naturally, with food and exercise. This low cholesterol cookbook delivers comprehensive recipes and a proactive meal plan to... View Details
  • December 2002 (Revised May 2003)
  • Case

Fonterra: Taking on the Dairy World

By: Ray A. Goldberg and Jose M. M. Porraz
Fonterra was a cooperatively owned dairy company--New Zealand's largest company and the world's largest exporter of dairy products. To maintain its leadership, Fonterra had to respond to increased competition, new consumer tastes, consolidation of its customers, and... View Details
Keywords: Cooperative Ownership; Animal-Based Agribusiness; Trade; Global Strategy; Food; Business Model; Developing Countries and Economies; Competitive Strategy; Demand and Consumers; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; New Zealand
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Goldberg, Ray A., and Jose M. M. Porraz. "Fonterra: Taking on the Dairy World." Harvard Business School Case 903-413, December 2002. (Revised May 2003.)
  • January 2018
  • Case

OldTown Berhad

By: Benjamin C. Esty and Greg Saldutte
In December 2017, Jacobs Douwe Egberts (JDE, a Dutch coffee company) made an offer to acquire OldTown Berhad (OTB), a Malaysian coffee company. Three large shareholders, representing more than half of the outstanding shares, have agreed to tender their shares, and... View Details
Keywords: Mergers & Acquisitions; Discounted Cash Flow (DCF); Malaysia; Coffee; Consumer Packaged Goods (CPG); Free Cash Flow (FCF); Multiples; Bidding Premia; Netherlands; Tender Offer; Mergers and Acquisitions; Valuation; Value Creation; Food; Investment Return; Retail Industry; Retail Industry; Retail Industry; Malaysia; Netherlands; Singapore; Asia
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Esty, Benjamin C., and Greg Saldutte. "OldTown Berhad." Harvard Business School Case 218-058, January 2018.
  • 20 Mar 2012
  • First Look

First Look: March 20

industries. We illustrate our model with examples from the field of consumer sporting goods. The significance of user entrepreneurship and the implications of our model for theories of innovation, entrepreneurship, and industry emergence... View Details
Keywords: Sean Silverthorne
  • 15 Dec 2020
  • Research & Ideas

The Unspoken Messages of COVID-19 Restrictions

to close. Sales at restaurants—one of the hardest-hit industries in the US—fell by 30 percent in March and another 34 percent in April, according to the Census Bureau. This led some policymakers and economists to conclude that the... View Details
Keywords: by Danielle Kost; Food & Beverage
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