entertaining - Publications - Faculty & Research

September 2014 (Revised March 2015)
Case

Managing Multi-Media Audiences at WHDH (Boston)

By: Thales Teixeira and V. Kasturi Rangan

WHDH's Channel 7 News rose to the #1 position in Boston-area news broadcasting through its embrace of an innovative format and for affiliating with NBC. Since the early 2000s, however, other news programs had copied their format, and young audiences had begun to use... View Details

Keywords: Online News; Television Advertising; Attention Economics; Cross-media Efforts; Competition; Internet and the Web; Consumer Behavior; Organizational Change and Adaptation; Change Management; Marketing Strategy; Decision Choices and Conditions; Digital Marketing; Television Entertainment; Media and Broadcasting Industry; Boston

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Portrait Project

Adam Gassin

subtly whispers its doctrine of the month: Cosmopolitan promotes promiscuity, fame, and luxury as means to happiness. Time depicts presidents, executives, and entertainers at the pinnacle of power. Forbes preaches the gospel of wealth,... View Details

01 Sep 2003
News

Jackie Adams

competitors, and all three organizations saw news as a public trust. But by the mid-1980s, the networks had become divisions of large corporations, and profitability and entertainment value took center stage.” She notes that the advent of... View Details

Keywords: James E. Aisner; journalism; News, Library, Internet, and Other Services; Information

Web

Joan Colligan Oral History - Business Education For Women At Harvard University | Harvard Business School

McKinsey & Company, Inc., as Vice President Marketing/Planning and Research for CBS/Sony Music Entertainment and as Managing Consultant of the Training and Organizational practice within The Human Resource Partnership (TRP), LLC. Her work... View Details

01 Mar 2015
News

Feedback

of 1972 notes and skim the rest of the Bulletin, reading the occasional article. I started to do that with the December issue at lunch today, and it was like trying to eat one potato chip. Just one fascinating, punchy, useful, or View Details

Keywords: Business Schools & Computer & Management Training; Educational Services; Publishing Industries (except Internet); Information; Food Manufacturing; Manufacturing

1980
Article

The Effect of Group Size and Communication Availability on Coalition Bargaining in a Veto Game

By: J. K. Murnighan and A. E. Roth

Keywords: Groups and Teams; Negotiation; Games, Gaming, and Gambling; Communication

Citation

Find at Harvard

01 Mar 2006
News

Last Look

began at HBS (because the parade’s mounted-police escorts needed a large parking lot for their horse vans) before crossing the river to the Pudding clubhouse, entertaining some 10,000 spectators along the way. Parry reports that the... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

29 Jan 2025
Blog Post

Finding Professional Purpose: Building an Impactful Career that Reflects your Values with Lisa Tanzer (MBA 1993)

entertained. I’ve always been someone who wants to brighten peoples’ day, and I sought to integrate that into my career. I took on roles that combined creative development and strategic leadership, working my up to CMO, and then President and CEO roles. I worked on... View Details

Keywords: All Industries

15 Dec 2024
News

Origin Story: Tasila Banda (MBA/MPP 2025)

First love: Performing. “I spent pretty much every weekend from the age of five singing, acting, and dancing at the local theater school.” Take a bow: “My dad is originally from Zambia. Back in the day he bought rudimentary music software and laid down guitar tracks... View Details

Keywords: Julia Hanna

01 Sep 2013
News

The New Rules of E-Commerce

thing. Shoppers want value but also a stimulating experience, or "discovery shopping." Rakuten helps its vendors, many of them small-shop owners, use social media to offer unique content, such as the fashion shop that chronicles its buyers' global adventures, or the... View Details

Keywords: Sean Silverthorne; e-commerce; News, Library, Internet, and Other Services; Information; Miscellaneous Store Retailers; Retail Trade

12 Jul 2011
News

Phone Fun

marketing costs down by targeting the teens and twenties age group and by focusing — unlike some competitors — mainly on selling mobile phones. Although Phones 4u offers a range of mobile communication and entertainment equipment,... View Details

Keywords: Telecommunications; Information; Advertising, Public Relations, and Related Services; Professional Services

28 Apr 2014
Research & Ideas

Football Stars Debate ‘The Social Capital of the Savvy Athlete’

Association and an MBA candidate in the class of 2015 at Harvard Business School. The event was moderated by Anita Elberse, the Lincoln Filene Professor of Business Administration at Harvard Business School, whose research focuses on marketing strategies for firms and... View Details

Keywords: by Carmen Nobel; Sports

12 Oct 1999
Research & Ideas

Media Metamorphosis: Advertising in the Technology Age

stake in Infoseek, the Internet search firm. Disney, once merely an entertainment provider, has thus become a multimedia giant able to shape and deliver news, information, and other content through a variety of channels. "Companies... View Details

Keywords: by Peter K. Jacobs; Advertising

01 Apr 1999
News

A Vibrant Brand

is what will keep it alive. While it seems an unlikely pairing when looking at content, Clinkscales admits that the similarities between Vibe/Spin Ventures and Martha Stewart Living Omnimedia cannot be ignored. Just as the queen of home View Details

Keywords: Susan Young

01 Sep 2010
News

Leslie Gold

online-shopping type of operation, using broadcast to pitch the product, with people beaming in orders and making purchases without ever leaving the broadcast, something neither radio nor TV can do. As it is for my show, Shovio can be a vehicle for professional... View Details

Keywords: Talk Radio; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment

Profile

Ann Chao

Ann entertained three entrepreneurial possibilities—testing them in an independent study with Entrepreneurial Management Professor Shikhar Ghosh—before committing to one full time. Bringing the social joy of music to individual practice... View Details

04 Sep 2019
News

Ask the Expert: Bounce Back

newsletter advertising can be extended to many industries: hotels or airlines can embed ads for attractions near featured destinations or travel accessories, entertainment venues can embed ads for local restaurants and bars, retailers... View Details

Keywords: Jen McFarland Flint

March 2011 (Revised September 2011)
Background Note

Everyone and Everything is Online

By: Stephen P. Bradley and Nancy Bartlett

The twenty-first century digital world enabled mobile, empowered, content-hungry individuals to capture the value of enabling technologies and applications to manage, create, share, and influence content across the creation and delivery spectrum. Users were online in... View Details

Keywords: Communication Technology; Learning; Entertainment; Power and Influence; Internet and the Web; Value; Web Services Industry

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