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Show Results For
- All HBS Web
(1,907)
- People (19)
- News (573)
- Research (1,083)
- Events (4)
- Multimedia (26)
- Faculty Publications (862)
- 01 Sep 2005
- News
Change Channel
Brian Graden (MBA ’89) is president of MTV Networks and of Logo, the new gay-oriented cable channel launched in June. Logo features mostly movies but also documentaries, sports, travel shows, original sitcoms, concerts, and more. “When you tell a story about gay rodeo... View Details
Keywords: Arts, Entertainment
- 01 Jun 2003
- News
Portraits from the Class of 2003
“Tell me, what is it you plan to do with your one wild and precious life?” Last year when Tony Deifell (MBA 2002) posed this question — from a poem by Pulitzer Prize–winner Mary Oliver — to his sectionmates, he was impressed with what the answers told him. “I found... View Details
- 29 Sep 2009
- First Look
First Look: September 29
http://cb.hbsp.harvard.edu/cb/product/410040-PDF-ENG Ann Gildroy: Life Story of a Recent MBA Harvard Business School Case 410-037 An abstract is unavailable at this time. Purchase this case: http://cb.hbsp.harvard.edu/cb/product/410037-PDF-ENG The Blackstone Group:... View Details
Keywords: Martha Lagace
- 15 Dec 2024
- News
Origin Story: Tasila Banda (MBA/MPP 2025)
First love: Performing. “I spent pretty much every weekend from the age of five singing, acting, and dancing at the local theater school.” Take a bow: “My dad is originally from Zambia. Back in the day he bought rudimentary music software and laid down guitar tracks... View Details
Keywords: Julia Hanna
- 01 Sep 2013
- News
The New Rules of E-Commerce
thing. Shoppers want value but also a stimulating experience, or "discovery shopping." Rakuten helps its vendors, many of them small-shop owners, use social media to offer unique content, such as the fashion shop that chronicles its buyers' global adventures, or the... View Details
- 12 Jul 2011
- News
Phone Fun
marketing costs down by targeting the teens and twenties age group and by focusing — unlike some competitors — mainly on selling mobile phones. Although Phones 4u offers a range of mobile communication and entertainment equipment,... View Details
- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
personality.” So how do firms increase the likelihood that their ads will go viral? For starters, they need to prioritize entertainment over facts and figures. To paraphrase an old campaign, these are not your father's Oldsmobile ads.... View Details
- September 2016 (Revised April 2020)
- Case
Dwyane Wade
By: Anita Elberse and Jennifer Schoppe
In July 2016, while on his annual China tour to help promote the sportswear brand Li-Ning, basketball superstar Dwyane Wade and his long-time business manager, Lisa Joseph-Metelus, face a decision regarding one of his other business partnerships—that with the American... View Details
Keywords: Branding; Fashion; Superstar; Celebrity Endorsement; Innovation; Creative Industries; Talent; General Management; Sports; Entertainment; Brands and Branding; Marketing; Management; Strategy; Personal Development and Career; Consumer Products Industry; Fashion Industry; Sports Industry; China
Elberse, Anita, and Jennifer Schoppe. "Dwyane Wade." Harvard Business School Case 517-035, September 2016. (Revised April 2020.)
- March 2010 (Revised November 2010)
- Case
Pandora Radio: Fire Unprofitable Customers?
By: Willy C. Shih and Halle Alicia Tecco
Pandora Radio is at a crossroads. Founder Tim Westergren has just been told by a well known VC to get rid of his unprofitable customers in order to get his costs down, but Westergren is not sure that such actions are consistent with his company's business model.... View Details
Keywords: Business Model; Customer Satisfaction; Music Entertainment; Venture Capital; Profit; Growth and Development Strategy; Consumer Behavior; Internet; Media and Broadcasting Industry
Shih, Willy C., and Halle Alicia Tecco. "Pandora Radio: Fire Unprofitable Customers?" Harvard Business School Case 610-077, March 2010. (Revised November 2010.)
- November 2007 (Revised March 2010)
- Case
Metro-Goldwyn-Mayer (MGM) and Tom Cruise
By: Anita Elberse and Peter Stone
In November 2006, Harry Sloan, chairman and CEO of Metro-Goldwyn-Mayer Inc. (MGM) offers movie star Tom Cruise and his business partner Paula Wagner a chance to run United Artists (UA), a dormant studio within MGM's portfolio. Just over two months earlier, Viacom... View Details
Keywords: Business Units; Talent and Talent Management; Film Entertainment; Brands and Branding; Partners and Partnerships; Value Creation; Motion Pictures and Video Industry
Elberse, Anita, and Peter Stone. "Metro-Goldwyn-Mayer (MGM) and Tom Cruise." Harvard Business School Case 508-057, November 2007. (Revised March 2010.)
- October 2011 (Revised February 2012)
- Case
One Game to Rule Them All: Lord of the Rings Online and the MMO Market
Halaburda, Hanna, William Collis, Rob McKeon, and Ivan Nausieda. "One Game to Rule Them All: Lord of the Rings Online and the MMO Market." Harvard Business School Case 712-434, October 2011. (Revised February 2012.)
- 01 Sep 2014
- News
Feedback
percent. Screen Saver Re: AMC Theatres’ quest for a third place Very interesting story of what brick-and-mortar can do to compete in a tough video entertainment market. The puzzle is if this is a strategy of building better mousetraps or... View Details
- 01 Jun 2014
- News
Book Review: Hooray for the Huddled Masses
wheel." — Jack Legare, the hero of Goddesses and Doormats, the forthcoming thriller by Norb Vonnegut (MBA 1986) What I'm Reading "An LA native, I thought I understood the entertainment industry—that is, until I read HBS professor Anita... View Details
Keywords: Maureen Harmon
- 06 Apr 2016
- News
Raising a Glass to Life-Long Entrepreneurship
Koch first brewed the now-well known beer in his kitchen, long before the term “craft beer” was coined. In his entertaining new book, he shares 20-plus years of lessons learned since the first batch of beer—“the long arc of an... View Details
- 01 Dec 2013
- News
Faster, Bigger, Stronger: Supersizing the NFL
Nickelodeon and Univision. "We know," O'Reilly observes, "that other entertainment and sports interests are competing for these groups and that we can never rest on our laurels." Innovation can mean basics like reducing parking and... View Details
- September 2024 (Revised March 2025)
- Supplement
Wemade: (Re)Establishing Trust in Blockchain Games (B)
By: Jung Koo Kang, Charles C.Y. Wang, David Allen and Kwangmoon So
This supplement reviews Wemade's efforts to rebuild confidence in its business after its WEMIX coin was delisted from the major South Korean cryptocurrency exchanges on December 8, 2022. It outlines Wemade's strategy of transparency, which included partnerships with... View Details
Keywords: Blockchain; Cryptocurrency; Crypto Economy; Accounting; Financial Reporting; Revenue Recognition; Games, Gaming, and Gambling; Corporate Disclosure; Information Technology; Financial Markets; Governance; Accounting Industry; Video Game Industry; South Korea
Kang, Jung Koo, Charles C.Y. Wang, David Allen, and Kwangmoon So. "Wemade: (Re)Establishing Trust in Blockchain Games (B)." Harvard Business School Supplement 125-018, September 2024. (Revised March 2025.)
- 01 Dec 1999
- News
African-American Alumni Conference Considers Success and the Bottom Line
Jackson, Sr.; John H. Johnson of Johnson Publishing; Robert Johnson, CEO of Black Entertainment Television; and Stuart Alden Taylor (MBA '87), senior managing director at Bear Stearns. Interactive sessions explored private equity deal... View Details
Keywords: Mary Ellen Gardner
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
over a course of a career or in the flash of an eye—just ask Atlanta Falcons quarterback Michael Vick, who was a top endorsement target of clients such as Coca-Cola until he was disgraced earlier this year in a dogfighting scandal. Superstars throughout the View Details
- 18 Apr 2018
- First Look
First Look at New Research and Ideas, April 18, 2018
the industry and in China. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/909403 Harvard Business School Case 216-052 Bankruptcy at Caesars Entertainment Caesars Entertainment was a large... View Details
Keywords: Sean Silverthorne
- 01 Jun 2017
- News
Surveying Students’ Summer Plans
enterprise, entrepreneurship, entertainment and media, and emerging markets.) Here’s a sampling of what a few students from the MBA and Doctoral Programs will be doing. Paige Sopcic (MBA 2018) Hometown: Roscoe, Illinois Destination: GE... View Details
Keywords: Julia Hanna