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(1,328)
- News (247)
- Research (966)
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Show Results For
- All HBS Web
(1,328)
- News (247)
- Research (966)
- Multimedia (5)
- Faculty Publications (696)
- 1995
- Book
Global Marketing Management: Cases and Readings
By: Robert D. Buzzell, John A. Quelch and Christopher A. Bartlett
Buzzell, Robert D., John A. Quelch, and Christopher A. Bartlett. Global Marketing Management: Cases and Readings. 3rd ed. Reading, MA: Addison-Wesley Publishing Company, 1995.
- 01 Dec 1999
- News
African-American Alumni Conference Considers Success and the Bottom Line
The second annual HBS African-American Alumni Association (HBSAAAA) conference was held in Chicago, October 8-10. Titled "Creating and Preserving Wealth: Leading the Next Great Migration," the two-day conference attracted close to two hundred attendees. Organized View Details
Keywords: Mary Ellen Gardner
- Web
Harvard Business School
Dean John McArthur, Associate Dean Dean Currie, Associate Professor James I. Cash Jr., and Director of Admissions John Lynch also played a vital role in the creation and early success of the program. View Details
- Article
Responsibility and Responsiveness: Black & Decker Designs a Recall
By: Craig Smith, John A. Quelch and Gael Simonson
Smith, Craig, John A. Quelch, and Gael Simonson. "Responsibility and Responsiveness: Black & Decker Designs a Recall." Design Management Journal 2, no. 4 (Fall 1991): 16–21.
- Web
Bibliography - Option Pricing in Theory & Practice: The Nobel Prize Research of Robert C. Merton - Exhibits - Historical Collections
Journal of Financial and Quantitative Analysis 10 (November 1975). Merton, Robert C. Foreword to Managing Derivative Risks: The Use and Abuse of Leverage , by Lillian Chew. New York, N.Y.: John Wiley and... View Details
- 01 Mar 2010
- News
Alumni Books
The Masters of Private Equity and Venture Capital: Management Lessons from the Pioneers of Private Investing by Robert A. Finkel (MBA ’89) with David Greising (McGraw-Hill) Ten investment and management... View Details
- 01 Dec 1998
- News
Chalsty Fellowship Will Help Black South Africans Attend HBS
When John S. Chalsty (MBA '57) stepped down as CEO of Donaldson, Lufkin & Jenrette last February, his colleagues honored him and commemorated his nearly thirty years of distinguished service at the firm by... View Details
- May 2019
- Teaching Note
Whiskey and Cheddar: Ingredient Branding at the Caesan Cheese Cooperative, Teaching Note (Brief Case)
By: John A. Quelch and Katherine B. Hartman
Teaching Note for HBS No. 919-521. View Details
- November 2018
- Teaching Note
Cepuros Foods Malaysia: Finding the Secret Sauce for Growth, Teaching Note (Brief Case)
By: John A. Quelch and Katherine B. Hartman
Brief Case Teaching Note for HBS No. 919-513. View Details
- June 2017
- Supplement
Magellan Boatworks, Spreadsheet for Students (Brief Case)
By: John A. Quelch and James T. Kindley
- June 2017
- Teaching Note
Magellan Boatworks (Brief Case)
By: John A. Quelch and James T. Kindley
Teaching Note for HBS No. 917-547. View Details
- March 2017
- Supplement
Pintura Corporation: The Lena Launch Decision, Spreadsheet for Students (Brief Case)
By: John A. Quelch and Katherine B. Hartman
- March 2017
- Case
Pintura Corporation: The Lena Launch Decision
By: John A. Quelch and Katherine B. Hartman
Quelch, John A., and Katherine B. Hartman. "Pintura Corporation: The Lena Launch Decision." Harvard Business School Brief Case 917-523, March 2017.
- December 2016
- Supplement
Access Health CT: Marketing Affordable Care (B)
By: John A. Quelch and Emily C. Boudreau
Supplements the (A) case. View Details
Quelch, John A., and Emily C. Boudreau. "Access Health CT: Marketing Affordable Care (B)." Harvard Business School Supplement 517-070, December 2016.
- Article
Research May Be Costly, but It's Critical
By: John A. Quelch and Katherine E. Jocz
Quelch, John A., and Katherine E. Jocz. "Research May Be Costly, but It's Critical." Advertising Age 80, no. 17 (May 11, 2009): 24.
- September 2015 (Revised May 2017)
- Case
Merieux NutriSciences: Marketing Food Safety Testing
By: John A. Quelch and Margaret L. Rodriguez
Quelch, John A., and Margaret L. Rodriguez. "Merieux NutriSciences: Marketing Food Safety Testing." Harvard Business School Case 516-024, September 2015. (Revised May 2017.)
- January 2014 (Revised March 2014)
- Case
Cancer Screening in Japan: Market Research and Segmentation
By: John A. Quelch and Margaret L. Rodriguez
Since founding CancerScan in 2008, Jun Fukuyoshi and Yoshiki Ishikawa had helped to improve cancer screening rates in Japan. Between 2005 and 2007, awareness of breast cancer in Japan rose from 55% to 70%, but the incidence of breast cancer screenings remained... View Details
Quelch, John A., and Margaret L. Rodriguez. "Cancer Screening in Japan: Market Research and Segmentation." Harvard Business School Case 514-057, January 2014. (Revised March 2014.)
- January 2014 (Revised June 2014)
- Supplement
23andMe: Genetic Testing for Consumers (B)
By: John A. Quelch and Margaret L. Rodriguez
Following the FDA's letter in November 2013, which ordered 23andMe to cease sales of its DNA test kits, observers wondered how co-founder and CEO, Anne Wojcicki, would guide the company in the presence of uncertainty. View Details
Keywords: Risk and Uncertainty; Genetics; Crisis Management; Health Care and Treatment; Product Development; Business and Government Relations; Biotechnology Industry; Consumer Products Industry; United States
Quelch, John A., and Margaret L. Rodriguez. "23andMe: Genetic Testing for Consumers (B)." Harvard Business School Supplement 514-095, January 2014. (Revised June 2014.)
- November 2013 (Revised September 2015)
- Supplement
GlaxoSmithKline in China (B)
By: John A. Quelch and Margaret L. Rodriguez
In 2013, Chinese investigators detained four GSK employees for allegedly bribing health care staff to sell GSK pharmaceuticals. A month later, GSK's Asia Pacific regional president, Abbas Hussain, said the company would help identify corrupt practices. Two days later,... View Details
Keywords: Public Health; Pharmaceuticals; China; Bribery; CSR; Hong Bao; Health Care; Drug; GlaxoSmithKline; GSK; Witty; Government; Marketing; Health; Health Care and Treatment; Corporate Social Responsibility and Impact; Corporate Strategy; Corporate Governance; Business and Government Relations; Ethics; Pharmaceutical Industry; China; United Kingdom; United States
Quelch, John A., and Margaret L. Rodriguez. "GlaxoSmithKline in China (B)." Harvard Business School Supplement 514-050, November 2013. (Revised September 2015.)