beverage - Publications - Faculty & Research

In the fall of 2010, Sarah Endline, CEO and Founder of sweetriot, an organic chocolate company, was deciding the best way to grow her organic chocolate company, while keeping her chocolate physically and conceptually on the shelf. She wanted to grow the offerings and... View Details

Keywords: Social Entrepreneurship; Profit; Business Strategy; Business Growth and Maturation; Social Enterprise; Growth and Development Strategy; Experience and Expertise; Economic Growth; Organizational Culture; Mission and Purpose; Corporate Social Responsibility and Impact; Food and Beverage Industry; New York (state, US)

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June 2011
Teaching Note

Cola Wars Continue: Coke and Pepsi in 2010 (TN)

By: David B. Yoffie

Teaching Note for 711462. View Details

Keywords: Industry Structures; Competitive Strategy; Competition; Price; Brands and Branding; Food and Beverage Industry; United States

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January 10, 2011
Article

Starbucks' Logo Debate Shows Customers' Engagement

By: Nancy F. Koehn

Keywords: Customers; Food and Beverage Industry

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December 2010
Supplement

Urban Water Partners (B) Spreadsheet Supplement (CW)

By: Karthik Ramanna and George Serafeim

Solution to spreadsheet 111704. View Details

Keywords: Food and Beverage Industry; Dar es Salaam

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April 1991 (Revised September 1992)
Teaching Note

Frito-Lay, Inc.: A Strategic Transition (A), Teaching Note

By: Lynda M. Applegate

Teaching Note for (9-187-065). View Details

Keywords: Strategy; Transition; Food and Beverage Industry

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4 Nov 2007 - 7 Nov 2007
Conference Presentation

From Demon Rum to Dr. Pepper: Social Movements, Entrepreneurial Opportunity, and the Emergence of the American Soft Drink Industry

By: Shon R. Hiatt and Wesley Sine

Keywords: Business Ventures; Society; Entrepreneurship; Food and Beverage Industry; United States

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June 2010
Teaching Note

Diamond Foods (TN)

By: David E. Bell, Natalie Kindred and Mary Louise Shelman

Teaching Note for 510013.. View Details

Keywords: Cooperative Ownership; Transformation; Advertising Campaigns; Corporate Strategy; Product; Organizational Culture; Food and Beverage Industry

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June 2010
Teaching Note

Shareholder Activists at Friendly Ice Cream (TN) (A1), (A2), (A), and (B)

By: Fabrizio Ferri, V.G. Narayanan and Lisa Brem

Teaching Note for 109013, 109014, 108024 and 108073. View Details

Keywords: Food and Beverage Industry; United States

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1989
Case

B-R 31 Ice Cream no Case (Case on Baskin Robbins 31 Ice Cream)

By: Hirotaka Takeuchi

Keywords: Food and Beverage Industry

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April 2010 (Revised September 2011)
Case

The Dannon Company: Marketing and Corporate Social Responsibility (A)

By: Christopher Marquis, Pooja Mehta Shah, Amanda Elizabeth Tolleson and Bobbi Thomason

At the end of 2009, The Dannon Company was considering pro actively communicating its CSR efforts to consumers. With the strong connection between Dannon's production of health foods and its commitment to health and nutrition-based CSR activities, communicating these... View Details

Keywords: Decision Choices and Conditions; Nutrition; Marketing Communications; Corporate Social Responsibility and Impact; Business and Stakeholder Relations; Risk and Uncertainty; Natural Environment; Food and Beverage Industry

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June 2009 (Revised October 2012)
Teaching Note

Nestle (TN)

By: David E. Bell and Mary Louise Shelman

Teaching Note for [509001]. View Details

Keywords: Food; Food and Beverage Industry

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August 1991
Article

Sources of Superior Performance: Market Share versus Industry Effects in the U.S. Brewing Industry

By: C. A. Montgomery and B. Wernerfelt

Keywords: Performance; Sales; Food and Beverage Industry

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June 1990 (Revised September 1992)
Teaching Note

Frito-Lay, Inc.: A Strategic Transition (C), Teaching Note

By: Lynda M. Applegate

Teaching Note for (9-190-071). View Details

Keywords: Strategy; Transition; Food and Beverage Industry

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April 1990 (Revised September 1994)
Supplement

Frito-Lay, Inc.: HHC Project Follow-Up

By: Lynda M. Applegate

Keywords: Projects; Food and Beverage Industry

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September 2008 (Revised October 2008)
Supplement

Shareholder Activists at Friendly Ice Cream (A2)

By: V.G. Narayanan, Fabrizio Ferri and James Weber

The A1 and A2 versions of the “Shareholder Activists at Friendly Ice Cream (A)” split the original A case into two parts. The A1 case ends as activists Sardar Biglari and Phil Cooley prepare to meet with CEO Don Smith at Friendly's headquarters in September 2006. The... View Details

Keywords: Investment Activism; Business and Shareholder Relations; Governing and Advisory Boards; Conflict and Resolution; Lawsuits and Litigation; Business or Company Management; Food and Beverage Industry; United States

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