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January 2021 (Revised July 2022)
Case

Snapp: Scaling Under Sanctions in Iran (A)

By: Meg Rithmire and Gamze Yucaoglu

The case opens in November 2019 as Eyad Alkassar and Mahmoud Fouz, co-founders of Iran’s first and leading ride-hailing platform, Snapp, find out about Apple’s and Google’s decisions to remove all Iranian apps from their respective application stores.
The case... View Details

Keywords: Sanctions; Change Management; Disruption; Volatility; Decision Choices and Conditions; Cross-Cultural and Cross-Border Issues; Government and Politics; International Relations; National Security; Risk Management; Crisis Management; Transportation Industry; Iran; Middle East

04 Feb 2015
What Do You Think?

Is There a Stanford-Google-Silicon Valley School of Management?

globe which match (this) School of Management and produce high quality talent." Winfried Hermann Schoepf expressed concerns about whether we will be admiring Google's approach to management in the... View Details

Keywords: by James Heskett; Education

13 Apr 2009
Research & Ideas

Kind of Blue: Pushing Boundaries with Miles Davis

firm specializing in improvisational collaboration and communication in high-performance teams. In their case, "Miles Davis: Kind of Blue", they reflect on the beauty of the music as well as the unusual story behind its creation. And they suggest that... View Details

Keywords: by Martha Lagace; Music

June 2021
Case

Selassie Atadika: Entrepreneurship in Africa

By: Boris Groysberg, Susan Seligson and Katherine Connolly Baden

This case profiles the career of Ghana-based chef and entrepreneur, Selassie Atadika. In the midst of the COVID-19 pandemic, she faced many questions about the future, such as: How could she convince Ghanaian consumers to view their native cuisine in a fresh,... View Details

Keywords: Entrepreneur; Women And Leadership; Women-owned Businesses; Food; Entrepreneurship; Growth and Development Strategy; Food and Beverage Industry; South Africa

March 2024
Supplement

Madrigal: Conducting a Customer-Base Audit

By: Eva Ascarza, Peter Fader, Bruce G.S. Hardie and Michael Ross

This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in understanding the customer base, prompting an... View Details

Keywords: Customer Relationship Management; Analytics and Data Science; Growth and Development Strategy; Retail Industry; United States

Web

Podcast - Business & Environment

Microsoft 02 AUG 2023 | Climate Rising Formerly Microsoft’s Chief Environmental Officer, and now Chief Sustainability Officer & Senior Managing Director at Haveli Investments, Lucas Joppa discusses the... View Details

Web

Lifelong Learning - Alumni

members on the trends they will be following in the year ahead. 02 Jan 2024 HBR How to Mentor More People—and Not Get Burned Out Five strategies that will help you actively manage mentorships more efficiently and View Details

Web

Operational Effectiveness vs. Strategy - Institute For Strategy And Competitiveness

Effectivenes... Operational Effectiveness vs. Strategy Too often in today’s companies, managers mistake operational effectiveness with strategy. Both are important. Both help drive superior performance. But View Details

February 1997 (Revised January 2002)
Case

Launching the BMW Z3 Roadster

By: Robert J. Dolan and Susan M. Fournier

James McDowell, vice president of marketing at BMW North America, Inc., must design Phase II communication strategies for the launch of the new BMW Z3 Roadster. The program follows an "out-of-the-box" prelaunch campaign centered on the placement of the product in the... View Details

Keywords: Management Teams; Marketing Communications; Marketing Strategy; Brands and Branding; Product Launch; Product Positioning; Innovation and Invention; Auto Industry; North America

March 2007 (Revised October 2008)
Case

The Vancouver 2010 Olympics

By: Anita Elberse, Catherine Anthony and Joshua Callahan

It is February 2007, exactly three years before Vancouver hosts the 2010 Winter Olympics. Judy Rogers, City Manager for the City of Vancouver and a member of the Board of Directors for Vancouver's Organizing Committee (VANOC), is keen to ensure the Games will have a... View Details

Keywords: Globalized Markets and Industries; Social Marketing; Business and Government Relations; Business and Stakeholder Relations; Conflict and Resolution; Sports; Public Administration Industry; Sports Industry; Vancouver

2018
Book

Business and the Natural Environment: A Research Overview

By: Andrew J. Hoffman and Susse Georg

The fields of corporate environmentalism, green business and corporate sustainability have grown significantly over the past twenty-five years, such that the academic research domains of business decision-making, accounting, organizational behaviour, and the protection... View Details

Keywords: Corporate Social Responsibility and Impact; Environmental Sustainability; Environmental Regulation; Research

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September 2019 (Revised July 2021)
Case

Gap, Inc., 2019

By: John R. Wells and Benjamin Weinstock

In 2000, The Gap, Inc. (Gap) was the world’s largest player in specialty fashion retailing, and companies such as Inditex of Spain, H&M of Sweden, and Fast Retailing of Japan were less than a quarter of Gap’s size. But after two decades of growth, Gap’s progress... View Details

Keywords: Strategic Change; Fashion; Multinational; Brands; Fast Fashion; Competition; Multinational Firms and Management; Performance Improvement; Management Teams; Brands and Branding; Change Management; Strategy; Retail Industry; Fashion Industry; Apparel and Accessories Industry; Sweden; Spain; United States

December 2024
Case

Yum China: People First

By: David E. Bell, Shu Lin and Nancy Dai

Joey Wat, CEO of Yum China Holdings, Inc., which operated KFC, Pizza Hut, and Taco Bell in mainland China, oversaw KFC’s milestone as the first Western quick-service chain in China to surpass 10,000 stores, with Pizza Hut exceeding 3,000 locations. This expansion was... View Details

Keywords: Growth and Development Strategy; Franchise Ownership; Performance Efficiency; Expansion; Employees; Food and Beverage Industry; Agriculture and Agribusiness Industry; China

March 2024
Supplement

Madrigal: Conducting a Customer-Base Audit

By: Eva Ascarza, Bruce Hardie, Peter S. Fader and Michael Ross

This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in understanding the customer base, prompting an... View Details

Keywords: Customer Relationship Management; Analytics and Data Science; Growth and Development Strategy; Retail Industry; United States

Web

Marketing - Faculty & Research

Elberse This world-wide Case Centre competition recognizes an excellent practitioner in the case classroom. More Information About the Unit Marketing is critical for organic growth of a business and its central role is in creating, communicating, capturing and View Details

February 2009 (Revised April 2011)
Supplement

Mistry Architects (B)

By: Amy C. Edmondson, Robert G. Eccles and Mona Sinha

This case is a follow-up of Mistry Architects: Innovating for Sustainability (A) (Case 609-044). In Case (A) Sharukh and Renu Mistry found and run an architectural firm dedicated to being both client-oriented and environmentally responsible. The case uses a difficult... View Details

Keywords: Problems and Challenges; Emerging Markets; Business and Stakeholder Relations; Natural Disasters; Environmental Sustainability; Product Design; Innovation and Invention; Construction Industry

2000
Chapter

Anticipating Greener Supply Chain Demands: One Singapore Company's Journey to ISO 14001

By: Michael W. Toffel

One major benefit of Jebsen & Jessen Packaging Pte Ltd (JJPS’s) implementation of ISO 14001 is that it acquired a third-party 'seal of approval' that will be used in its marketing efforts to meet the growing environmental concern of its customers within the electronics... View Details

Keywords: Supply Chain Management; Corporate Social Responsibility and Impact; Standards; Environmental Sustainability; Singapore

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December 2006 (Revised December 2007)
Case

The Convention on Biological Diversity: Engaging the Private Sector

By: David E. Bell and Mary L. Shelman

The Convention on Biological Diversity (CBD) was a U.N. treaty that by 2006 had been signed by virtually every country in the world except for the United States. The treaty established three main goals: the conservation of biological diversity, the sustainable use of... View Details

Keywords: Agribusiness; Private Sector; Business and Community Relations; Business and Government Relations; Genetics; Environmental Sustainability

March 2024
Case

Madrigal: Conducting a Customer-Base Audit

By: Eva Ascarza, Bruce Hardie, Michael Ross and Peter S. Fader

This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in understanding the customer base, prompting an... View Details

Keywords: Customer Relationship Management; Analytics and Data Science; Growth and Development Strategy; Customer Value and Value Chain; Retail Industry; United States