Publications

01 Apr 1999
News

HBS Collaboration Helps Management Education for Minority Students

careers in management. The Management Education Alliance comprises several of the country's leading business schools (including Harvard's), ten predominantly minority business schools, and thirteen U.S. companies. Since its founding, the... View Details

Keywords: Anne Kavanagh

January 2022 (Revised September 2022)
Teaching Note

White Claw: Defending Market Share as Competition Encroaches

By: Jill Avery

Teaching Note for HBS Case No. 521-073. View Details

Keywords: Brand Management; Competition; Growth Strategy; First-mover Advantage; Marketing; Marketing Strategy; Brands and Branding; Competitive Strategy; Consumer Products Industry; Food and Beverage Industry; United States; North America

25 Jan 2016
News

Helping Young African Managers Find Their Way Home

didn’t know. “I realized I wanted to learn more about business strategies and the management side of things and less on the tech side, even though I really loved it,” he says. “They say HBS is... View Details

Keywords: Constantine von Hoffman

May 2017
Supplement

ATH Technologies (C)

By: Robert Simons and Jennifer Packard

Supplements the (A) case. Designed as an in-class handout. View Details

Keywords: Strategy And Execution; Management Control Systems; Performance Management; Balancing Innovation And Control; Management Systems; Performance; Health Industry

Article

From Counting Risk to Making Risk Count: Boundary-Work in Risk Management

By: Anette Mikes

For two decades, risk management has been gaining ground in banking. In light of the recent financial crisis, several commentators concluded that the continuing expansion of risk measurement is dysfunctional (Power, 2009; Taleb, 2007). This paper asks whether the... View Details

Keywords: Risk Management; Banks and Banking; Financial Crisis; Expansion; Organizational Culture; Management Teams; Managerial Roles

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August 2003 (Revised August 2006)
Case

I've Got Rhythm: Selling Cardiac Rhythm Management Devices

By: Regina E. Herzlinger, William Lagor, Christopher Perry and Scott St. Germain

The head of sales and marketing in a large medical devices firm must decide how to assign his sales force. He compares selling in the pharma, specialty pharma, and device industries and analyzes the reasons for the differences. View Details

Keywords: Health Care and Treatment; Marketing Strategy; Industry Structures; Sales; Salesforce Management; Medical Devices and Supplies Industry

April 2013
Teaching Note

New Resource Bank: In Pursuit of Green (TN)

By: Christopher Marquis and Juan Almandoz

This case involves the founding and early life of a new bank enterprise in San Francisco with a commitment to the cause of sustainability. It illustrates the opportunities and challenges of banking on values and of specifying and making explicit the practical... View Details

Keywords: Business And Society; Entrepreneurial Management; Growth Strategy; Social Enterprise; Leadership; Corporate Social Responsibility and Impact; Entrepreneurship; Business and Community Relations; Growth and Development Strategy; Banking Industry; San Francisco

November 1990 (Revised November 1991)
Case

Apple Computer (B): Managing Morale and Corporate Culture

Explores how the human resource function at Apple Computer can best support the company's strategy. Analyzes the culture and morale at Apple. Apple has a very unique culture. Moreover, morale within the company is at a low. The culture is powerful in aiding the company... View Details

Keywords: Attitudes; Organizational Culture; Employees; Business Strategy; Computer Industry; United States

2021
Book

Sales Management That Works: How to Sell in a World That Never Stops Changing

By: Frank V. Cespedes

Selling is changing, but the impact on sales of megatrends like ecommerce, big data, and AI is often misunderstood and not supported by empirical data. Managers who fail to separate fact from hype will make decisions based on bad assumptions and, in a competitive... View Details

Keywords: Sales; Strategy; Salesforce Management; Change; Adaptation

May 2012 (Revised November 2015)
Case

The National Geographic Society (A) (Abridged)

By: David A. Garvin and Annelena Lobb

In January 2010, John Fahey, president, CEO, and chairman of the board of trustees' executive committee of the Washington, D.C.–based National Geographic Society (NGS), must decide how best to organize the 121-year old mission-driven organization for a world of... View Details

Keywords: General Management; Change Management; Media And Publishing; Digital Convergence; Strategy Development; Business Models; Information Publishing; Online Technology; Business Model; Organizational Structure; Business Strategy; Publishing Industry

2015
Chapter

Chief Sustainability Officers: Who Are They and What Do They Do?

By: Kathy Miller and George Serafeim

Keywords: Sustainability; Environment; Strategy; Strategy Execution; Corporate Governance; ESG; Organization Design; Change Management; Leadership

SSRN

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January 2014 (Revised May 2015)
Case

Open English

By: Jeffrey J. Bussgang and Lisa Mazzanti

Open English, a Miami-based startup offering online English language learning services, had more than 30,000 active students across Latin America in 2012. The company had just closed a $43 million financing round in order to rapidly scale its service to the next level.... View Details

Keywords: Technology Strategy; Product Management; Startup; Online Learning; Digital Platforms; Entrepreneurship; Business Startups; Technology Industry; Miami; Venezuela

July 2014 (Revised February 2015)
Teaching Note

Johnson & Johnson: The Promotion of Wellness

By: John A. Quelch

The chief medical officer of Johnson & Johnson (J & J) is reflecting on forty years of sustained efforts by the company to improve employee wellness. The case reviews J & J's multiple wellness initiatives and efforts to measure their effectiveness. It also invites... View Details

Keywords: Empoylee Wellness Programs; Human Resource Management; Corporate Management Strategy; Employee Engagement; Human Resources; Management; Organizations; Performance; Personal Development and Career; Programs; Strategy; Health Industry; Manufacturing Industry; Medical Devices and Supplies Industry; Pharmaceutical Industry; North and Central America; Europe; Asia

6 Mar 2009 - 7 Mar 2009
Conference Presentation

Responding to Public and Private Politics: Corporate Disclosure of Climate Change Strategies

By: Michael W. Toffel

Keywords: Strategy; Climate Change; Corporate Disclosure

March 2006 (Revised March 2007)
Background Note

Winning Legally: Using the Law to Create Value, Marshal Resources, and Manage Risk

Describes the four components of legal astuteness: the attitudes, proactive approach, judgment, and knowledge necessary to manage the legal aspects of business effectively. Identifies a number of legal tools legally astute managers can use during different phases of... View Details

Keywords: Management; Law; Business Strategy

November 30, 2012
Article

Vast Pools of Money Still Ignore Sustainable Investing

By: Michael Baldinger, Robert G. Eccles and George Serafeim

Keywords: Sustainability; Sustainable Strategy; Investing; Investment Management; Investments; Capital Markets; Investment

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2015
Chapter

The Fourth Wave: Business Management and Business Education in the Age of the Anthropocene

By: Andrew J. Hoffman and John Ehrenfeld

Sustainability has become mainstream in both management practice and management research. Firms incorporate sustainability strategies into their core mission. University administrators promote sustainability as central to their curricula. Scholars pursue sustainability... View Details

Keywords: Environmental Sustainability; Social Issues; Natural Environment; Leading Change; Management Systems

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Article

Moving Beyond Schumpeter: Management Research on the Determinants of Technological Innovation

By: Gautam Ahuja, Curba Morris Lampert and Vivek Tandon

Schumpeter's conjecture that large monopolistic firms were the key source of innovation in modern industrial economies has been the underpinning for much work on the topic of innovation. In this review paper we consciously move beyond the Schumpeterian tradition of... View Details

Keywords: Technological Innovation; Management; Strategy

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