Startup Marketing - Publications - Faculty & Research

March 2000 (Revised June 2001)
Case

AES: Hungarian Project (A)

The AES Corp., the world's largest independent power producer, has put out a request for bids to build a new power plant in Hungary. Just after the closing date for submitting bids, one of the contractors calls to request an opportunity to "improve" its bid. Although... View Details

Keywords: Bids and Bidding; Energy Generation; Technology Adoption; Business Startups; Ethics; Value; Energy Industry; Hungary

Citation

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March 1998 (Revised February 2001)
Case

PlanetAll

By: Jeffrey F. Rayport

PlanetAll is a Web-based contact manager that automatically updates users' contact information. In early 1998, the young company must decide whether to compete with large Web sites and become a destination site or to become an enabling technology for other contact... View Details

Keywords: Business or Company Management; Marketing Strategy; Internet and the Web; Information Technology; Business Startups; Web Services Industry; Information Technology Industry

Citation

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22 Sep 2021
Blog Post

Student Spotlight: Jesse Lou (MBA 2022) – Working to Change the Food System

living in San Francisco working at a data science startup as a product manager. I have always gravitated toward technology and science throughout my life, and machine learning, artificial intelligence, and data science were fascinating as... View Details

01 Mar 2023
News

Is AI OK?

data science (e.g., unbiased data and algorithms), better implementation (e.g., understanding the target audience and market conditions), and better policies (e.g., auditing algorithms to ensure they perform in an equitable manner). For... View Details

Keywords: Alexander Gelfand; Funds, Trusts, and Other Financial Vehicles; Finance

28 Oct 2021
News

Capital Considerations for Black Entrepreneurs; Pivoting for Gender Equity

access capital. “We wrote this case because it not only tells a particular story of two student leaders effecting change,” says Bussgang, a Senior Lecturer at HBS and managing partner at the VC firm, Flybridge. “But it also speaks to larger systemic issues and points a... View Details

Keywords: Margie Kelley

14 May 2014
News

(Re)moving the Needle

"There are three ways to evaluate an opportunity," he says. "First, you need an important problem to work on, one where there is a market that can be created. Second, you need to examine the ways you can address unmet needs and quantify... View Details

Keywords: Robert S. Benchley; medical technology; Scientific Research and Development Services

08 Jul 2021
Blog Post

Managing Sustainable Advantage with Key ESG Co-Founders, Anne-Marie Schoonbeek and Heleen van Poecke

elevates that perspective to the next level,” she shared. Schoonbeek was also eager to gain more experience as an operator at a startup company to supplement her experience as a consultant working with large businesses. Specifically, she... View Details

Keywords: Entrepreneurship; Technology

23 Nov 2020
Blog Post

We Rise

When Hayley Barna (MBA 2010) launched the beauty startup Birchbox in 2010, she expected fundraising would be a challenge. Every entrepreneur knows the long odds: By some estimates, less than 1 percent of new companies receive that coveted... View Details

01 Feb 1997
News

Doing It Your Way

In the beginning there was the microprocessor. The mass market availability in the early 1980s of this revolutionary piece of technology — which shrank the computer from an unwieldy Goliath of a machine to a compact unit that could fit on... View Details

Keywords: Marguerite Rigoglioso (profiles by Linda Goodspeed, Elaine Gottlieb, Nancy O. Perry, and Judith A. Ross)

18 Jan 2019
Blog Post

Exploring the Tech World Through WesTrek

didn’t grow up with any desire to move across the country. After all, I love winter! I love the accents! I love the oysters! I love the east coast so much that I stuck around for 26 years, during which I attended the University of Pennsylvania and followed my passion... View Details

Profile

Andres Sarmiento

graduate committed to work full time in my startup and take it to the next level. What are you most looking forward to in your career? For a technical person, it's odd to say that what I look forward to the most is to work with people. I... View Details

Keywords: Entrepreneurship; Technology; Services

22 Apr 2015
Op-Ed

Reforming Greece: Myths and Truths

helped large Greek companies and startups compete more effectively. But that hasn't happened.” Greek politicians are blaming, first, one another based on the party affiliation, and second, their European creditors for imposing harsh... View Details

Keywords: by George Serafeim

05 Feb 2015
Blog Post

Crossing the Atlantic

ironically, my decision to go back into consulting resulted from the incredible experiences I had at a tech startup this past summer in Zambia. Those three months in Africa gave me the opportunity to fulfill my goals of working in a tech... View Details

Keywords: Consulting; Manufacturing

03 Jan 2007
First Look

First Look: January 3, 2007

Bureau's Longitudinal Business Database. The comprehensive micro-data allow us to study how both the entry rate and the distribution of entry sizes for new startups responded to changes in banking competition. Moreover, we distinguish the... View Details

Keywords: Sean Silverthorne

01 Jun 2025
News

Alumni and Faculty Books

Edited by Margie Kelley Rethinking Investing: A Very Short Guide to Very Long-Term Investing By Charles D. Ellis (MBA 1963) Wiley In just 10 short, accessible, and inviting chapters, Rethinking Investing: A Very Short Book on Very Long-Term Investing presents... View Details

16 Jun 2023
Blog Post

The HBS Climate Rising Podcast Reaches 50 (Episodes)

themed series in 2022 covered several angles of corporate decarbonization—from HP’s climate plan to startup BlocPower’s strategy to electrify and decarbonize buildings, Aspen Institute’s collaborative initiative to help decarbonize ocean... View Details

Web

Evolution of the Social Enterprise Conference | Social Enterprise | Harvard Business School

empirical sense of “what works” in solving them. As such, this year's programming revolves around sharing programmatic, organizational, and financial solutions for social enterprises at every level of sophistication, from startup to... View Details

10 Mar 2021
News

New Releases: Alumni and Faculty Books, Podcasts

market rarely rewarded his efforts, and GE struggled. In Hot Seat, Immelt offers an introspection of his tenure. The most crucial component of leadership, he writes, is the willingness to make decisions. But knowing what to do is a... View Details

Keywords: Margie Kelley; Publishing Industries (except Internet); Information

November 2012
Case

Edison Schools, Inc.

By: Thomas R. Eisenmann and Lauren Barley

Edison Schools, Inc., a pioneer in the for-profit management of public schools, demonstrates the challenges and opportunities related to private sector involvement in the delivery of a public good. Follows the organization from its start-up through its initial public... View Details

Keywords: Charter Schools; Conflict of Interests; Initial Public Offering; For-Profit Firms; Public Sector; Market Entry and Exit; Education; Business Startups; Education Industry

Citation

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February 2010 (Revised October 2010)
Case

Re-THINK-ing THINK: The Electric Car Company

By: Joseph B. Lassiter III and David Kiron

On January 5, 2010, 48-year-old Richard Canny was on his way to meet the governor of Indiana. He was reading his newly issued press release announcing that THINK planned to start automobile production in Elkhart County, Indiana to launch its THINK City battery-operated... View Details