Social Networking - Publications - Faculty & Research

13 Jun 2011
HBS Case

Mobile Banking for the Unbanked

South Africa; and M-PESA, an initiative launched by the mobile network operator Safaricom (in conjunction with Vodafone) to offer a new type of financial service to the poor residents of Kenya. Ultimately, the more successful of the two,... View Details

Keywords: by Carmen Nobel; Banking; Communications; Telecommunications

25 Jan 2011
First Look

First Look: Jan. 25

challenges must Cisco overcome to compete successfully in this new industry? Purchase this case:http://cb.hbsp.harvard.edu/cb/product/310072-PDF-ENG The Global Sight Network Initiative Regina E. HerzlingerHarvard Business School Case... View Details

Keywords: Sean Silverthorne

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Invention of the Polarizer - Edwin H. Land & Polaroid | Harvard Business School

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership View Details

February 2011 (Revised December 2012)
Case

Porsche: The Cayenne Launch

By: John Deighton, Jill Avery and Jeffrey Fear

Can an online discussion forum supply insight into the evolution of brand meaning? In 2003 Porsche launched a sport utility vehicle, dividing Porsche purists from newcomers to the brand. Vocal members of online and offline Porsche communities ridiculed the Cayenne SUV... View Details

Keywords: Knowledge Sharing; Knowledge Use and Leverage; Risk Management; Brands and Branding; Product Launch; Product Positioning; Social and Collaborative Networks; Auto Industry

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June 2012
Article

The Transparency Paradox: A Role for Privacy in Organizational Learning and Operational Control

By: Ethan S. Bernstein

Using data from embedded participant-observers and a field experiment at the second largest mobile phone factory in the world, located in China, I theorize and test the implications of transparent organizational design on workers' productivity and organizational... View Details

February 2011 (Revised November 2012)
Case

PatientsLikeMe: An Online Community of Patients

By: Sunil Gupta and Jason Riis

PatientsLikeMe (PLM) is an online community where patients share their personal experiences with a disease, find other patients like them, and learn from each other. The company was founded by Jamie and Ben Heywood when their 29-year-old brother was diagnosed with ALS... View Details

Keywords: Business Startups; Health Disorders; Knowledge Sharing; Growth and Development Strategy; Product Launch; Digital Platforms; Social and Collaborative Networks; Health Industry

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23 Apr 2019
First Look

New Research and Ideas, April 23, 2019

social and environmental policy issues not directly related to their company’s core business. Distinct from nonmarket strategy and traditional corporate social responsibility, the recent wave of CEO activism... View Details

Keywords: Dina Gerdeman

Web

Technology & Operations Management Awards & Honors - Faculty & Research

Controlled Trials Can Drive Effective Social Spending.” Michael W. Toffel : Winner of the 2014 NBS Research Impact on Practice Award from the Network for Business Sustainability and the Academy of Management... View Details

24 Oct 2011
Research & Ideas

The Yelp Factor: Are Consumer Reviews Good for Business?

quality, such as requiring reviewers to create publicly available profiles, and identifying some as "elite reviewers" based on their number of reviews, so users can give them extra weight. Holding users accountable with social... View Details

Keywords: by Michael Blanding; Food & Beverage

27 May 2015
Blog Post

What is an HBS Section?

HBS is a big place. We think it’s one of the great advantages of our program (lots of students = lots of alums = a big global network for you to access). We receive a lot of questions about our size, like “with a first year class of 930... View Details

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The Idea of Instant Photography - Edwin H. Land & Polaroid | Harvard Business School

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership View Details

2013
Dissertation

Designing Freemium: A Model of Consumer Usage, Upgrade, and Referral Dynamics

By: Clarence Lee, Vineet Kumar and Sunil Gupta

Abstract. Over the past decade "freemium" (free + premium) has become the dominant business model among internet start-ups for its ability to acquire and monetize a large install-base with limited marketing resources. Freemium is a hybrid strategy where a firm offers... View Details

Keywords: Discrete-Continuous Choice Dynamic Structural Models; Bayesian Estimation; Word-of-Mouth; Digital Services; Freemium; Entrepreneurship; Business Model; Motivation and Incentives; Marketing Strategy; Internet and the Web; Consumer Behavior; Marketing Reference Programs; Business Startups

Citation

June 2008
Case

Threadless: The Business of Community

By: Karim R. Lakhani and Zahra Kanji

Threadless.com, the online, Chicago-based t-shirt company, was not your typical fashion apparel company. The company, run by Jake Nickell, Jacob DeHart, and Jeffrey Kalmikoff, turned the fashion business on its head by enabling anyone to submit designs for t-shirts and... View Details

Keywords: Business Model; Business Startups; Innovation and Invention; Product Design; Partners and Partnerships; Social and Collaborative Networks; Apparel and Accessories Industry

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01 Nov 2011
First Look

First Look: Nov. 1

look at the "softer" components of risk management, including a comparison of two different, equally effective risk officer styles and roles. Social Strategies That Work Author:Mikołaj Jan Piskorski Publication:Harvard Business... View Details

Keywords: Sean Silverthorne

05 Jul 2011
First Look

First Look: July 5

that communities play an underappreciated role in organizational theory—critical not only to occupational identity, knowledge transfer, sense-making, social support, innovation, problem-solving, and collective action but, enabled by... View Details

Keywords: Sean Silverthorne

25 Jul 2005
Research & Ideas

Fool vs. Jerk: Whom Would You Hire?

and the socially clueless. Still, people in an organization can be roughly classified using a simple matrix. Our research showed (not surprisingly) that, no matter what kind of organization we studied, everybody wanted to work with the... View Details

Keywords: by Tiziana Casciaro & Miguel Sousa Lobo

10 Feb 2016
Blog Post

Combining an Interest in Music and Business

passionate about. I applied to non-profits, startups, social innovators, arts foundations, theatre producers, music labels, entertainment conglomerates, among others. I am now halfway through my internship in one of the biggest music... View Details

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Power and Influence for Positive Impact | HBS Online

Understand how power really works Cultivate power to make an impact Avoid the pitfalls of power Build networks as a source of power Assess your organization’s political landscape Develop influence skills to shift power dynamics Exercise... View Details

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Strategy Execution Online Course | HBS Online

by dragging and dropping choices into two different categories Get social by collaborating with a global community of peers before, during, and after your course. Learners who successfully complete an HBS Online program will be added to... View Details

August 2012
Case

Jess Westerly at Kauflauf GmbH

By: John J. Gabarro and Colleen Kaftan

Jess Westerly is the assistant product owner of CRM applications for computer and office supply wholesalers and retailers at Kauflauf, a fast-growing provider of subscription enterprise software headquartered in Heidelberg, Germany. Only months into her job, outsider... View Details