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2016 Symposium - Race, Gender & Equity

Talking the Walk: Possibilities for Change through Dialogue, Expression, and Narrative Talking the Walk: Possibilities for Change through Dialogue, Expression, and Narrative 31 MAR–01 APR 2016 Home Speakers Videos Agenda Aida Hurtado Aída Hurtado, a View Details

May 2021
Supplement

Paul Levy: Confronting a 'Corporate Campaign' (B)

By: James K. Sebenius and Isaac Silberberg

Paul Levy, CEO of the Beth Israel Deaconess Medical Center hospital is faced with a formidable negotiation campaign to unionize staff at BIDMC. Armed only with his personal blog, does Paul stand a chance against the union's multi-million dollar organizing budget? View Details

Keywords: Healthcare; Healthcare Industry; Hospital Management; Unions; Negotiation Campaign; Blog; Health Care and Treatment; Labor; Labor Unions; Labor and Management Relations; Negotiation; Strategy; Social Media; Health Industry; Massachusetts; United States

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2019 Symposium - Race, Gender & Equity

with Soraya Chemaly on "Rage Becomes Her: The Power of Women's Anger" Soraya Chemaly Soraya Chemaly ia an author and Director of the Women’s Media Center Speech Project Soraya Chemaly ia an author and Director of the Women’s View Details

21 Jan 2009
First Look

First Look: January 21, 2009

http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=708051 UnME Jeans: Branding in Web 2.0 Harvard Business School Case 509-035 This case introduces emerging Web 2.0 social View Details

Keywords: Martha Lagace

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The Art of American Advertising: 1865 - 1910

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership Networked Business Research... View Details

16 Jun 2014
Blog Post

Recruiting Millennials in a Global Market

to revolution and de ne social media in a few years. As digital migrants, Generation X immigrated to a working world that required the use of technology to survive and to get ahead and we were the... View Details

11 Sep 2018
Blog Post

Care for the Elderly: Process is More Important Than the Destination

the same purpose. We have visited many local senior care homes, talked to customers and industry insiders, launched a social media channel to gain customer insights, and have been developing local... View Details

Keywords: Health Care

19 Feb 2010
News

The MBA Oath Debate

After months of glowing press accounts, the MBA Oath, a voluntary HBS student-crafted pledge that asks graduating MBAs to commit to the creation of value “responsibly and ethically,” has hit a media rough patch. Critics now see little... View Details

Keywords: Roger Thompson; Business Schools & Computer & Management Training; Educational Services

01 Oct 2002
News

Thinking Outside the Centerfold

Hicks: showcasing cars, marketing "Truth." Photo courtesy Jeff Hicks With a slumping economy and an increasing number of communications outlets competing for diminishing advertising dollars, media companies have had to give ground to... View Details

03 Jul 2012
First Look

First Look: July 3

well) to the thoughtful adoption of social media technology. And they offer guidance on how to balance the benefits of open-ended talk with the realities of strategic execution. Drawing on the experience of... View Details

Keywords: Sean Silverthorne

September 1994 (Revised January 1997)
Case

This Case Sucks: Beavis, Butt-head, and TV Content (A)

By: Joseph L. Badaracco Jr. and Jerry Useem

Beginning in 1992, "Beavis and Butt-head," an animated series on MTV about two uncivilized teenaged misfits, became both a runaway popular sensation and the symbol of a heated national debate about violent and inappropriate programming on television. Especially after... View Details

Keywords: Debates; Decision Choices and Conditions; Animation Entertainment; Fairness; Governance Controls; Media; Outcome or Result; Social Issues; Entertainment and Recreation Industry

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Ann Lucena

The Turkey IXP gave her an additional opportunity to stretch. "I worked with a large retailer that wants to maximize the use of social media and customer-relations systems to reach customers more... View Details

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Password Managers | Information Technology

passwords, and if necessary, un-share them. Your HBS Credentials: T here may be some accounts that need to be shared amongst colleagues. For example, you may have a social media account that multiple people... View Details

03 Mar 2016
News

3-Minute Briefing: Pamela Meyer (MBA 1986)

being paranoid. But the costs of deception are high. It pays to develop a close team of colleagues you absolutely trust and would go to war with. A complicated stew in our culture is creating a deception epidemic. Social media, for... View Details

Keywords: Julia Hanna

06 Aug 2015
Blog Post

What I Was Not Expecting: Rerouting Towards My Passion at HBS

about. I applied to non-profits, startups, social innovators, arts foundations, theatre producers, music labels, entertainment conglomerates, among others. I am now halfway through my internship in one of the biggest music labels in the... View Details

Keywords: Entertainment / Media / Sports

01 Jan 2007
News

Sir Martin S. Sorrell, MBA 1968

at the helm (he was knighted in 2000), in 22 years WPP has become a giant with revenues of some $12 billion, offering a full range of services in areas such as advertising, digital and promotional marketing, public relations and public affairs, branding, consulting,... View Details

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Tony Tasset Arrow Sculpture 2015 | About

the series “takes aim at the stock market, the art market, fashion magazine hot lists, the thumbs up and thumbs down of social media postings. . . . Normally this trending is all so abstract, so flat, so... View Details

22 Feb 2022
News

Action Plan: Portfolio Strategy

efficient and develop yourself.” Build your own brand. You need to understand your own narrative and purpose—and share it widely, through conferences, social media, networking, and media interviews: “I was... View Details

Keywords: April White; entrepreneurship; career planning; creativity; Air Transportation; Transportation

01 Dec 2017
News

A Safer—and Speedier—Way to Name Your Startup

branding and market intelligence,” she says. “Sometimes there isn’t a trademark issue, but perhaps there are associations with another category of goods that could be worrisome, or just send the wrong message.” Other recently added features include a cross-search of... View Details