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  • All HBS Web  (4,226)
    • People  (11)
    • News  (977)
    • Research  (2,788)
    • Events  (5)
    • Multimedia  (11)
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  • March 2016
  • Article

To Groupon or Not to Groupon: The Profitability of Deep Discounts

By: Benjamin Edelman, Sonia Jaffe and Scott Duke Kominers
We examine the profitability and implications of online discount vouchers, a relatively new marketing tool that offers consumers large discounts when they prepay for participating firms' goods and services. Within a model of repeat experience good purchase, we examine... View Details
Keywords: Voucher Discounts; Groupon; Experience Goods; Repeat Purchase; Internet and the Web; Marketing Strategy; Marketing Communications
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Edelman, Benjamin, Sonia Jaffe, and Scott Duke Kominers. "To Groupon or Not to Groupon: The Profitability of Deep Discounts." Marketing Letters 27, no. 1 (March 2016): 39–53. (First circulated in June 2011. Featured in Working Knowledge: Is Groupon Good for Retailers? Excerpted in HBR Blogs: To Groupon or Not To Groupon: New Research on Voucher Profitability.)
  • November 1999
  • Case

Long-Term Capital Management, L.P. (C)

By: Andre F. Perold
Long-Term Capital Management, L.P. (LTCM) was in the business of engaging in trading strategies to exploit market pricing discrepancies. Because the firm employed strategies designed to make money over long horizons--from six months to two years or more--it adopted a... View Details
Keywords: Fluctuation; Capital; Financial Liquidity; Financing and Loans; Investment Funds; Investment Portfolio; Corporate Governance; Governing Rules, Regulations, and Reforms; Management; Risk Management; Markets; Motivation and Incentives; Financial Services Industry
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Perold, Andre F. "Long-Term Capital Management, L.P. (C)." Harvard Business School Case 200-009, November 1999.

    Andre F. Perold

    André Perold is a Founder, Partner, and Chief Investment Officer of HighVista Strategies, a Boston-based investment firm. HighVista focuses on investing in structurally inefficient public and private markets, including in life sciences,  lower middle market private... View Details

    Keywords: financial services; financial services; financial services; financial services; financial services
    • August 1974 (Revised March 1986)
    • Case

    Architects Collaborative, Inc.

    Although internationally recognized for quality design, the collaborative's billings have been on a plateau for four years and they are losing jobs to architects with sophisticated marketing practices. The main issue is how marketing can be integrated into a design... View Details
    Keywords: Design; Marketing Strategy; Creativity; Service Industry
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    Wiechmann, Ulrich E., and Ralph Biggadike. "Architects Collaborative, Inc." Harvard Business School Case 575-016, August 1974. (Revised March 1986.)
    • February 2011
    • Case

    oDesk: Changing How the World Works

    By: Boris Groysberg, David A. Thomas and Jennifer M. Tydlaska
    It is 2010, and Gary Swart, CEO of oDesk, is contemplating the next steps for his organization. Founded in 2004 in California, oDesk operates an online marketplace which matches Employers with Contractors. oDesk provides fact-based information on Contractors, including... View Details
    Keywords: Recruitment; Leadership; Growth and Development Strategy; Digital Platforms; Marketplace Matching; Corporate Strategy; Internet and the Web; Consulting Industry
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    Groysberg, Boris, David A. Thomas, and Jennifer M. Tydlaska. "oDesk: Changing How the World Works." Harvard Business School Case 411-078, February 2011.
    • 2014
    • Working Paper

    ~To Groupon or Not to Groupon: The Profitability of Deep Discounts

    By: Benjamin G. Edelman
    We examine the profitability and implications of online discount vouchers, a relatively new marketing tool that offers consumers large discounts when they prepay for participating firms' goods and services. Within a model of repeat experience good purchase, we examine... View Details
    Keywords: Voucher Discounts; Groupon; Experience Goods; Repeat Purchase; Online Advertising; Price; Profit; Marketing Strategy; Retail Industry
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    Edelman, Benjamin G. "~To Groupon or Not to Groupon: The Profitability of Deep Discounts." Harvard Business School Working Paper, No. 11-063, December 2010. (Revised June 2011, October 2011, January 2014. Featured in Working Knowledge: Is Groupon Good for Retailers? Excerpted in HBR Blogs: To Groupon or Not To Groupon: New Research on Voucher Profitability.)
    • 07 Dec 2010
    • Working Paper Summaries

    Towards an Understanding of the Role of Standard Setters in Standard Setting

    Keywords: by Abigail Allen & Karthik Ramanna; Accounting
    • 16 Nov 2021
    • Blog Post

    How HBS Supported My Career Transitions During and After Graduation

    Mike Anders (MBA 2020) grew up in the suburbs of Washington, DC. After attending Northwestern University, he began a career in tech working for a legal services startup in Chicago called Envoy Global. He moved to San Francisco after HBS... View Details
    • 21 Apr 2016
    • Working Paper Summaries

    The Perils of Building Democracy in Africa

    Keywords: by Benjamin Marx, Vincent Pons, and Tavneet Suri
    • October 2015
    • Article

    How Smart, Connected Products Are Transforming Companies

    By: Michael E. Porter and James E. Heppelmann
    The evolution of products into intelligent, connected devices is revolutionizing business. In a November 2014 article, "How Smart, Connected Products Are Transforming Competition," Harvard Business School professor Michael Porter and PTC president and CEO James... View Details
    Keywords: Organizational Change and Adaptation; Technological Innovation; Information Technology; Organizational Structure; Operations; Business Strategy
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    Porter, Michael E., and James E. Heppelmann. "How Smart, Connected Products Are Transforming Companies." Harvard Business Review 93, no. 10 (October 2015): 97–114.
    • Web

    Employment Data

    3% Entertainment / Media 3% Health Care 6% Investment Banking 5% Investment Management / Hedge Fund 6% Manufacturing 5% Nonprofit / Government 5% Other Financial Services 4% Private Equity 19% Retail 2% View Details
    • Web

    HBS Working Knowledge – Harvard Business School Faculty Research

    help companies open new markets and build communities. Scott Duke Kominers and Steve Kaczynski go beyond the NFT hype in their book, The Everything Token. Sign up for our weekly newsletter Interested in improving your business? Learn... View Details
    • August 1995 (Revised January 1997)
    • Exercise

    Consumer Behavior Exercise (E)

    By: John A. Deighton and Susan M. Fournier
    Students are instructed to interview a recent purchaser of a high-involvement product or service in depth about his/her ownership and usage experiences. The exercise provides students with first-hand understanding of important concepts in consumption domain (e.g.,... View Details
    Keywords: Consumer Behavior
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    Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (E)." Harvard Business School Exercise 596-043, August 1995. (Revised January 1997.)

      How the Internet Became Commercial

      In less than a decade, the Internet went from being a series of loosely connected networks used by universities and the military to the powerful commercial engine it is today. This book describes how many of the key innovations that made this possible came from... View Details

      • August 1995 (Revised January 1997)
      • Exercise

      Consumer Behavior Exercise (A)

      By: John A. Deighton and Susan M. Fournier
      Students are instructed to interview a recent purchaser of a low-involvement product or service in depth about his/her buying decision. The exercise provides students with first-hand understanding of important concepts in consumer choice domain (e.g., stages in the... View Details
      Keywords: Consumer Behavior
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      Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (A)." Harvard Business School Exercise 596-039, August 1995. (Revised January 1997.)
      • January 2008 (Revised March 2008)
      • Case

      Glass Egg Digital Media

      Glass Egg is an outsource games development firm in Vietnam. They are able to offer brand-name publishers-Microsoft EA, Atari-significant cost savings in the development of art assets for their video games. However, the firm's management find themselves at a point at... View Details
      Keywords: Games, Gaming, and Gambling; Growth and Development Strategy; Marketing Strategy; Demand and Consumers; Product Development; Organizational Structure; Entertainment and Recreation Industry
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      Godes, David B. "Glass Egg Digital Media." Harvard Business School Case 508-066, January 2008. (Revised March 2008.)
      • June 2005 (Revised August 2013)
      • Case

      Amazon.com's European Distribution Strategy

      By: Janice Hammond and Claire Chiron
      Describes how Amazon's distribution system evolved from the company's inception. In 2003, Amazon Europe must decide how to reconfigure its distribution network in light of expected growth, products proliferation, and geographical expansion in Europe. Examines how... View Details
      Keywords: Business Model; Decision Choices and Conditions; Growth and Development; Business or Company Management; Growth and Development Strategy; Supply and Industry; Distribution; Supply Chain; Risk and Uncertainty; Expansion; Web Services Industry
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      Hammond, Janice, and Claire Chiron. "Amazon.com's European Distribution Strategy." Harvard Business School Case 605-002, June 2005. (Revised August 2013.)
      • 18 Dec 2018
      • Blog Post

      "There's No Substitute For Finding The Right Role": James Correa, MBA 2015

      When James Correa was coming to the conclusion of his military service as a logistics officer (Captain) in the US Army, "There was only one desire for a professional career that I was sure of -- to continue a career in... View Details
      Keywords: Entrepreneurship; Technology
      • September 2002 (Revised January 2003)
      • Case

      A-Rod: Signing the Best Player in Baseball

      By: Randolph B. Cohen
      This case analyzes a large investment decision considered by the Texas Rangers in 2000: whether to spend $252 million for the services of shortstop Alex Rodriguez. The signing was probably the most controversial sports contract of the past decade. View Details
      Keywords: Selection and Staffing; Investment; Sports; Brands and Branding; Sports Industry
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      Cohen, Randolph B., and Jason Wallace. "A-Rod: Signing the Best Player in Baseball." Harvard Business School Case 203-047, September 2002. (Revised January 2003.)

        Luis M. Viceira

        Luis M. Viceira is the George E. Bates Professor in the Finance Unit  and a Research Associate at the National Bureau of Economic Research. His research, course development, and teaching focus on the areas of investment management... View Details

        Keywords: financial services; financial services; financial services; financial services; financial services
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