Revenue Management - Publications - Faculty & Research

25 Jul 2017
First Look

First Look at New Research and Ideas: July 25, 2017

(E) Supplements the (A) case. Designed as an in-class handout. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/117017-PDF-ENG Harvard Business School Case 717-488 Cotopaxi: Managing Growth for Good Cotopaxi, an innovative... View Details

Keywords: Carmen Nobel

08 Sep 2009
Research & Ideas

The Height Tax, and Other New Ways to Think about Taxation

include a rich discussion of corporate taxation. Like tax competition, many fundamental issues in taxation are relevant for individuals and businesses, so much of my work ought to be useful to both. Q: What are the most important trends in public finance that... View Details

Keywords: by Martha Lagace

18 Apr 2017
First Look

First Look at New Ideas, April 18

Scale Global This case tracks Jerome Chouchan’s strategies and execution for a successful turnaround of Godiva Japan’s operations, which were experiencing a decline in sales when he became the managing director of the company in 2010.... View Details

Keywords: by Sean Silverthorne

28 Apr 2010
Research & Ideas

Earth Day Reflections

produced. Scoring high in all these categories, BMW believes that its reputation as the world's "greenest" car company plays an important role in brand awareness and customer satisfaction, factors that contribute to revenue... View Details

Keywords: by Staff

17 Jan 2017
First Look

First Look at New Research: January 17

instrumented elasticity of export growth on the intensive margin with respect to the exporter's productivity growth is between 1.6 and 2.4 depending upon weighting. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52089 forthcoming Strategic View Details

Keywords: Sean Silverthorne

12 Jun 2018
First Look

New Research and Ideas, June 12, 2018

Management Journal The Ethnic Migrant Inventor Effect: Codification and Recombination of Knowledge Across Borders By: Choudhury, Prithwiraj, and Do Yoon Kim Abstract—Ethnic migrant inventors may differ from locals in terms of the... View Details

Keywords: Dina Gerdeman

August 2023 (Revised January 2024)
Supplement

Arla Foods: Data-Driven Decarbonization (B)

By: Michael Parzen, Michael W. Toffel, Susan Pinckney and Amram Migdal

The case describes Arla’s history, in particular its climate change mitigation efforts, and how it implemented a price incentive system to motivate individual farms to implement scope 1 greenhouse gas emissions mitigation measures and receive a higher milk price. The... View Details

Citation

Purchase

18 Sep 2018
First Look

New Research and Ideas, September 18, 2018

Games, and can earn enough revenue to cover large ongoing costs, their owners—local governments and taxpayers—must pay off the deficits. Summer Olympics stadiums, normally built to seat over 70,000 people, are particularly at risk of... View Details

Keywords: Dina Gerdeman

14 Nov 2005
Research & Ideas

How Can Start Ups Grow?

published by the Academy of Management (August, 2005) as part of its Best Paper Proceedings. Her research on how young firms grow is based on data looking at new advertising agencies in New York and Chicago from 1977 to 1985. In this... View Details

Keywords: by Sarah Jane Gilbert; Advertising

February 2017
Supplement

JCDecaux, 2016: Global Leader ... Again

By: John R. Wells and Gabriel Ellsworth

In 2016, JCDecaux was number one in the world in outdoor advertising. This was a far cry from the situation in 2003; at that time, JCDecaux had been unseated by Clear Channel from the number-one spot that it had held for decades, and it was fighting for second place... View Details

Keywords: JCDecaux; Clear Channel Outdoor; OUTFRONT Media; Lamar Advertising Company; Jean-François Decaux; Jean-Charles Decaux; Outdoor Advertising; Street Furniture; Airports; Billboards; Bicycles; Digital Devices; Digital Marketing; Bidding; Advertising; Advertising Campaigns; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Model; Business Organization; Family Business; For-Profit Firms; Joint Ventures; Design; Price; Profit; Revenue; Geographic Location; Geographic Scope; Global Range; Globalization; Global Strategy; Globalized Firms and Management; Multinational Firms and Management; Globalized Markets and Industries; Government Legislation; Business History; Human Resources; Laws and Statutes; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Marketing; Brands and Branding; Marketing Channels; Marketing Strategy; Product Marketing; Demand and Consumers; Supply and Industry; Operations; Distribution; Infrastructure; Logistics; Product; Product Design; Production; Organizational Structure; Property; Public Ownership; Renting or Rental; Problems and Challenges; Business and Community Relations; Business and Government Relations; Family and Family Relationships; Sales; Situation or Environment; Luxury; Strategy; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Consolidation; Corporate Strategy; Customization and Personalization; Expansion; Segmentation; Mobile Technology; Wireless Technology; Air Transportation; Bicycle Transportation; Rail Transportation; Transportation Networks; Advertising Industry; France; Paris

Citation

Purchase

13 Jan 2009
First Look

First Look: January 13, 2009

in expectation. We also show that by offering both CPC and CPA, an ad platform can weakly increase its revenues compared to offering either alternative alone. Download the paper: http://www.hbs.edu/research/pdf/09-074.pdf Competition and... View Details

Keywords: Martha Lagace

24 Jul 2019
Lessons from the Classroom

Can These Business Students Motivate Londoners to Do the Right Thing?

millions of extra pounds in tax revenue collected. "I’ve seen behavioral economics come into play in a variety of contexts, ranging from employee compensation and investment decisions to corporate strategy." The letter is an... View Details

Keywords: by Dina Gerdeman

03 Jan 2007
First Look

First Look: January 3, 2007

Kendall Square Research was a small competitor in the supercomputer industry. Sales grew rapidly in 1992 and early 1993 and the company sold stock to the public for the first time. Analysts forecast higher earnings for 1993, then the company's View Details

Keywords: Sean Silverthorne

19 Jun 2007
First Look

First Look: June 19, 2007

induced to behave rationally. Many other disciplines, including economics, finance, and marketing, have successfully incorporated departures from this rationality assumption into their models and theories. In this paper, we argue that operations View Details

Keywords: Martha Lagace

19 Apr 2011
First Look

First Look: April 19

why managers may respond to the demand for dividends from local seniors. Overall, these results are consistent with the notion that the investor base affects corporate policy choices. Utilizing Team Member Expertise Under Pressure... View Details

Keywords: Sean Silverthorne

26 May 2003
Research & Ideas

What Your Competition is Telling You

competitors can help grow the market for your products and services, thereby boosting your sales at a time when, with the U.S. slowdown entering its third year, new revenue is exceedingly hard to find. Moreover, the presence of a... View Details

Keywords: by David Stauffer

02 Feb 2015
Research & Ideas

Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t

customers. By having each company specialize in one activity, the companies together do everything more efficiently for the customer. Of course, managing all of these different suppliers of services can be a hassle for consumers.... View Details

Keywords: by Michael Blanding

24 Sep 2013
First Look

First Look: September 24

macro components. The micro component comes from the selection of low beta stocks. The macro component comes from the selection of low beta countries or industries. The two parts both contribute to the low beta anomaly, with important implications for the construction... View Details

Keywords: Sean Silverthorne

11 May 2015
Research & Ideas

A Road Map to Fix America’s Transportation Infrastructure

Any highway commuter who has wasted hours stuck in traffic can see the cracks in the United States' transportation system, as can any airline passenger who has been stranded overnight in an airport. Yet while many agree that the need for infrastructure change is... View Details

Keywords: by Dina Gerdeman; Transportation

11 Dec 2012
First Look

First Look: Dec. 11

what they should decide. Paper: http://hbr.org/2012/12/how-much-is-sweat-equity-worth/ar/1 When Identities, Interests, and Information Collide: How Subgroups Create Hidden Profiles in Teams Authors:Polzer, Jeff, and Lisa Kwan Publication:In Research on View Details

Keywords: Sean Silverthorne

Publications

Publications

Show Results For

Show Results For

Are you looking for?

First Look at New Research and Ideas: July 25, 2017

The Height Tax, and Other New Ways to Think about Taxation

First Look at New Ideas, April 18

Earth Day Reflections

First Look at New Research: January 17

New Research and Ideas, June 12, 2018

Arla Foods: Data-Driven Decarbonization (B)

New Research and Ideas, September 18, 2018

How Can Start Ups Grow?

JCDecaux, 2016: Global Leader ... Again

First Look: January 13, 2009

Can These Business Students Motivate Londoners to Do the Right Thing?

First Look: January 3, 2007

First Look: June 19, 2007

First Look: April 19

What Your Competition is Telling You

Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t

First Look: September 24

A Road Map to Fix America’s Transportation Infrastructure

First Look: Dec. 11

Are you looking for?