Product Portfolio Management - Publications - Faculty & Research - Harvard Business School

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2019
Working Paper

Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 16 Capturing Value by Controlling Bottlenecks in Open Platform Systems

By: Carliss Y. Baldwin

The purpose of this chapter is to investigate the means by which firms capture value in open platform systems. I begin by arguing that the surplus value created by complementarities within a technical system will be split among the owners of the unique and essential... View Details

Keywords: Open Platforms; Bottlenecks; Flow Production; Value Capture; Disintermediation; Production; Management; Digital Platforms

November 2019 (Revised June 2020)
Case

Shiseido Acquires Drunk Elephant

On October 7, 2019, the Shiseido Group announced that it would acquire clean skincare brand Drunk Elephant for $845 million, a valuation of 8.5 times sales. Did Shiseido pay too much or too little for this brand asset? How much was the Drunk Elephant brand worth and... View Details

Keywords: Personal Care; Startup; Brand Equity; Brand Valuation; Brand Value; Brand Storytelling; Brand Management; Brands and Branding; Valuation; Marketing; Marketing Strategy; Mergers and Acquisitions; Entrepreneurship; Business Startups; Consumer Products Industry; Consumer Products Industry; United States; Japan

August 2021
Teaching Note

Fair Park Covid-19 Mass Vaccination Site (A) and (B)

Teaching Note for HBS Case Nos. 622-003 and 622-004. View Details

Keywords: Operations Improvement; Operations And Processes; Toyota Production System; Operations; Service Operations; Health Pandemics; Service Delivery; Problems and Challenges; Goals and Objectives; Measurement and Metrics; Health Industry; United States

February 1975 (Revised April 1983)
Background Note

Note on the Boston Consulting Group Concept of Competitive Analysis and Corporate Strategy

Describes a method of competitive analysis used by the Boston Consulting Group to coordinate a portfolio of products at the corporate level. Construction and interpretation of product portfolio charts is an important aspect of the technique. View Details

Keywords: Corporate Strategy; Decision Making

April 2012 (Revised May 2012)
Case

EILEEN FISHER: Repositioning the Brand

By: Anat Keinan, Jill Avery, Fiona Wilson and Michael Norton

Well-established fashion brand Eileen Fisher has traditionally appealed to older women. However, to drive growth, Eileen Fisher's management team wants to target a younger demographic and has revamped its Fall product line to offer more fashionable styles to appeal to... View Details

Keywords: Marketing; Brand Management; Brand Positioning; Market Segmentation And Target Market Selection; Retailing; Fashion; Corporate Social Responsibility; Brands and Branding; Product Positioning; Segmentation; Social and Collaborative Networks; Growth and Development Strategy; Social Media; Retail Industry; Fashion Industry

December 2012
Case

Chobani: Growing a Live and Active Culture

By: Joshua D. Margolis and Matthew Preble

Hamdi Ulukaya, CEO of the Greek yogurt company Chobani, Inc., was reflecting on what explained his young company's meteoric rise. The company held over half of the U.S. Greek yogurt market, and nearly 20% of the total yogurt market. The company's innovative approach to... View Details

Keywords: Innovation; Growth Strategy; Growth Management; Yogurt; Innovation Strategy; Leadership; Culture; Entrepreneurship; Marketing; Agribusiness; Manufacturing Industry; Food and Beverage Industry; United States; Canada; Australia

05 Jul 2006
Working Paper Summaries

Do Managers’ Heuristics Affect R&D Performance Volatility? A Simulation Informed by the Pharmaceutical Industry

Keywords: by Francesca Gino & Gary P. Pisano; Pharmaceutical

December 2017 (Revised January 2018)
Case

NatureSweet

By: Jose Alvarez, Forest Reinhardt and Natalie Kindred

This case describes the business model and workplace philosophy of NatureSweet, a privately owned, vertically integrated greenhouse grower and marketer of fresh tomatoes with sales across the United States and $329 million in 2016 revenues. CEO Bryant Ambelang treated... View Details

14 Oct 2020
Blog Post

Creating the Minority Renaissance for Venture Capital: Interview with Henri Pierre-Jacques and Jarrid Tingle, Managing Partners at Harlem Capital

portfolio management which created a great preamble before Harlem Capital.” While working at ICV, Tingle and Pierre-Jacques were also part of the Management Leadership for... View Details

August 2015 (Revised October 2017)
Case

Turnaround at Norsk Gjenvinning (A)

By: George Serafeim

Erik Osmundsen, CEO of Norsk Gjenvinning (NG), had initiated a program to strenghten corporate governance, eliminate corruption and improve compliance, and as a result the company had experienced a turnover of almost half of its top 70 line managers and strained... View Details

November 2011
Teaching Note

Comfort Class Transport: Does Customer Service Need an Overhaul? (Brief Case)

By: Michael J. Roberts and Paul E. Morrison

Teaching Note for Product #4377. View Details

Keywords: Capacity Utilization; Supply ＆ Demand; Operations Management; Customer Service; Management; Demand and Consumers; Operations; Customer Focus and Relationships; Supply and Industry; Capital

June 2016
Teaching Note

Relating to Peapod

By: Jill Avery and Susan Fournier

This case concerns the topics of relationship marketing, customer acquisition and retention, brand loyalty, service failure and recovery, new product introduction, and the use of consumer ethnography to study consumer behavior. Specifically, the case explores the... View Details

Keywords: Brand Management; Customer Relationship Management; CRM; Customer Behavior; Consumer Behavior; Retailing; Marketing; Marketing Strategy; Brands and Branding; Marketing Channels; E-commerce; Retail Industry; United States

17 Jul 2014
Panel Discussion

Monitoring the Monitors: How Social Factors Influence Supply Chain Auditors

By: Jodi L. Short and Michael W. Toffel

January 2021
Article

The Effects of Menu Costs on Retail Performance: Evidence from Adoption of the Electronic Shelf Label Technology

By: Ioannis Stamatopoulos, Achal Bassamboo and Antonio Moreno

We use the adoption of electronic shelf labels (ESLs) by an international grocery retailer in 2015 to identify the effects of physical menu costs (i.e., labor and material costs of price adjustment) on retail performance. We find that the installation of ESLs increased... View Details

Keywords: Retail Operations; Dynamic Pricing; Revenue Management; Operations; Price; Revenue; Management; Retail Industry

Find at Harvard

Research Summary

Overview

By: Kris Johnson Ferreira

Professor Ferreira's research primarily focuses on how retailers can use algorithms to make better revenue management decisions, including pricing, product display, and assortment planning. In the retail industry, anticipating consumer demand is arguably one of the... View Details

Keywords: E-commerce; Analytics; Revenue Management; Pricing; Assortment Planning; Field Experiments; Operations; Supply Chain; Supply Chain Management; Retail Industry

July 2018 (Revised November 2018)
Case

Hidrovias do Brasil: Navigating Unchartered Waters

By: Boris Groysberg and Sarah L. Abbott

Since its founding eight years earlier, Hidrovias do Brasil (“Hidrovias”), an integrated logistics provider serving corporate customers exporting products from South America via the Atlantic Ocean, had grown to 900 employees and $253 million in annual revenues.... View Details

Keywords: Human Resources; Private Equity; Brazil; Entrepreneurial Organizations; Operation Management; General Management; Entrepreneurship; Finance; Growth and Development; Leadership; Operations; Problems and Challenges; Transportation; Human Capital; Strategy; Emerging Markets; Brazil

27 Oct 2020
Blog Post

Creating the Minority Renaissance for Venture Capital: Interview with Henri Pierre-Jacques and Jarrid Tingle, Managing Partners at Harlem Capital

portfolio management which created a great preamble before Harlem Capital.” While working at ICV, Tingle and Pierre-Jacques were also part of the Management Leadership for... View Details

April 2014 (Revised March 2015)
Case

GE and the Industrial Internet

By: Karim R. Lakhani, Marco Iansiti and Kerry Herman

CEO Jeff Immelt considers whether GE is moving fast enough on its new Industrial Internet initiative. The undertaking includes building out an Industrial Internet, connecting machines and devices, collecting their data and operations, and providing services to clients... View Details

June 2020
Teaching Note

Brand Storytelling at Shinola

By: Jill Avery, Giana M. Eckhardt and Michael Beverland

Detroit, Michigan, aka “The Motor City,” is known as the birthplace of most of the American classic automotive brands. It is a city filled with the rich history of the industrial age, the pride of American manufacturing, and of the soulful sounds of Motown music. It is... View Details

Keywords: Brand Storytelling; Brand Management; Brand Management Of Places; Luxury Brand; Marketing; Brands and Branding; Marketing Communications; Advertising; Luxury; Marketing Strategy; Consumer Products Industry; United States

2013
Teaching Note

Innovation and Development of China Machine Press in the New Century (TN)

By: F. Warren McFarlan, Ning Jia and Guo Jia

China Machine Press (CMP), founded in 1952, is a leading multi-field, multi-discipline and multimedia publishing group in China with large scale, comprehensive and specialized business that integrates paper media, audiovisual media and online media, and combines... View Details

Keywords: General Management; Organizational Structure; Strategy; China; China

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