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  • 17 Aug 2010
  • First Look

First Look: August 17

types of earnings benchmarks. We estimate that marketing actions can be used to boost quarterly net income by up to 5% depending on the depth and duration of promotion. However, there is a price to pay, with the cost in the following... View Details
Keywords: Martha Lagace
  • 08 Jul 2014
  • First Look

First Look: July 8

simply begin with the direction you want to go and take a small step. Thinking alone will never change your life-you must ACT. Then evaluate the lessons you learn from that first step, build on them, and take another step in your desired direction. Repeat this View Details
Keywords: Carmen Nobel
  • 30 Jul 2014
  • Lessons from the Classroom

Teaching The Deal

exercises become increasingly complex, involving multiple parties with varying interests. For example, when a chief financial officer and a marketing person are involved in negotiations, the CFO is naturally focused on keeping costs down... View Details
Keywords: by Dina Gerdeman; Education
  • 08 Feb 2011
  • First Look

First Look: Feb. 8

whether there might be an emerging professionalism with Chinese characteristics and how this might have an impact on the professions elsewhere. Publisher's Link: http://www.informaworld.com/smpp/title~db=all~content=t927286744 Cost... View Details
Keywords: Sean Silverthorne
  • 17 Jul 2012
  • First Look

First Look: July 17

(2012) Abstract This paper summarizes research trends and opportunities in the area of managing air transportation demand and capacity. Capacity constraints and resulting congestion and low schedule reliability currently impose large View Details
Keywords: Sean Silverthorne
  • 03 Nov 2009
  • First Look

First Look: Nov. 3

costs decrease and as the benefits from outsourcing the use of intellectual property increases. We also examine how different licensing arrangements affect the relation between the variance of the returns to the intellectual property and... View Details
Keywords: Martha Lagace
  • 16 Apr 2019
  • First Look

New Research and Ideas, April 16, 2019

forthcoming The Creativity Reader The Art of (Creative) Thought: Graham Wallas on the Creative Process By: Amabile, Teresa M. Abstract—The Creativity Reader is a necessary companion for anyone interested in the historical roots of... View Details
Keywords: Dina Gerdeman
  • 10 Nov 2015
  • First Look

November 10, 2015

Online Advertising By: Kireyev, Pavel, Koen Pauwels, and Sunil Gupta Abstract—As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spending by referring to online metrics such as... View Details
Keywords: Sean Silverthorne
  • 03 Mar 2008
  • First Look

First Look: March 4, 2008

Most individuals who had converted bonds for shares in 1711 and 1719 had seen their South Sea shares appreciate in the meantime, and the government had lowered its debt-servicing costs as a result of these two conversions. The conversion... View Details
Keywords: Martha Lagace
  • 12 Apr 2011
  • First Look

First Look: April 12

extremely limited. Theoretically, delegation of authority is expected when locally adapted choices are most important to the overall value of the firm, when local information advantages are significant, or when the cost of View Details
Keywords: Sean Silverthorne
  • 16 Sep 2015
  • Research & Ideas

Can Applied Economics Save Homeless Puppies?

has more information on that dog than you do as a potential buyer or pet guardian, and that can lead to adverse situations,” Exley says. “The information asymmetry and search costs were what really motivated Wagaroo.” In his research on... View Details
Keywords: by Carmen Nobel; Retail
  • 26 Jun 2000
  • Research & Ideas

Three Countries, Three Choices in Post-Soviet Eurasia

to sell political autonomy for economic gain, as did Belarus." A purely pro-western or pro-eastern foreign policy would have divided the country, since the first requires economic costs that east Ukrainians were not willing to bear.... View Details
Keywords: by Martha Lagace
  • 15 Sep 2011
  • Research & Ideas

High Ambition Leadership

improvement processes of one kind or another, innovation, and so on. With a few notable exceptions—including Jim Collins's work on "Level Five" leaders, and the treatment of leadership both in my previous book, High Commitment, High... View Details
Keywords: by Martha Lagace
  • 28 Feb 2012
  • First Look

First Look: Feb. 28

result higher cost of capital. However, this result is not mitigated by the presence of long-term investors, consistent with these investors requiring a risk premium for holding the stock of short-term oriented firms. Overall, our... View Details
Keywords: Sean Silverthorne
  • 08 Jun 2010
  • First Look

First Look: June 8

diverse and relatively unconcentrated size structure appears quite consistent with other research on the underlying economics of this industry. Culture Clash: The Costs and Benefits of Homogeneity Author:Eric Van den Steen... View Details
Keywords: Martha Lagace
  • 14 Apr 2015
  • First Look

First Look: April 14

the process of decoupling. Decoupling is the separation of two or more activities ordinarily done in conjunction by consumers-think of watching TV shows and sitting through the ads. These new digital disruptors allow consumers to benefit... View Details
Keywords: Sean Silverthorne
  • 24 Jul 2019
  • Lessons from the Classroom

Can These Business Students Motivate Londoners to Do the Right Thing?

For years, the United Kingdom sent out letters to delinquent taxpayers urging them to pay their overdue tax bills. The letters cost the government tens of millions of pounds per year, but, unfortunately, most citizens ignored these pleas... View Details
Keywords: by Dina Gerdeman
  • 19 Jan 2011
  • First Look

First Look: Jan. 18

Influence (Un)ethical Behavior Authors:F. Gino and Joshua D. Margolis Publication:Organizational Behavior and Human Decision Processes (forthcoming) Abstract In four laboratory studies, we find that regulatory focus induced by situational... View Details
Keywords: Sean Silverthorne
  • 14 Mar 2017
  • First Look

First Look at New Research, March 14

imposing costs on marginal ones. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52388 Why and How Investors Use ESG Information: Evidence from a Global Survey By: Amel-Zadeh, Amir, and George Serafeim Abstract—Using... View Details
Keywords: Sean Silverthorne
  • 19 Jun 2018
  • First Look

New Research and Ideas, June 19, 2018

through the lens of their mistaken theory, meaning a person may ignore or discard information her mistaken theory leads her to consider unimportant. We propose solution concepts embedding such channeled attention that predict when a mistaken theory will persist in the... View Details
Keywords: Dina Gerdeman

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