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  • 25 Sep 2000
  • Research & Ideas

Cyber-Marketing: Scouting the Digital Communications Frontier

television commercial, for example, can be hundreds of thousands of dollars, while a viewer pays just several hundred dollars for a television set that lasts many years. On the other hand, a Web advertising banner might cost just a few thousand dollars to create and... View Details
Keywords: by Peter K. Jacobs
  • 24 May 2011
  • First Look

First Look: May 24

responsibility.   Working PapersInducement Prizes and Innovation Authors:Liam Brunt, Josh Lerner, and Tom Nicholas Abstract We examine the effect of prizes on innovation using data on awards for technological development offered by the... View Details
Keywords: Sean Silverthorne
  • 15 Oct 2008
  • First Look

First Look: October 15, 2008

are less likely to do so with increasing age and greater geographical scope. We also find a strong trend toward unbundling over time, a result that is partially explained by increases in media prices over time. Download the paper from... View Details
Keywords: Martha Lagace
  • 18 Aug 2009
  • First Look

First Look: August 18

experience and performance fails to find a consistent effect of diversity in experience on performance. The problem is that diversity in experience improves a team's information processing capacity and knowledge base but also creates... View Details
Keywords: Martha Lagace
  • 10 Mar 2015
  • Research & Ideas

The Surprising Winners and Losers in the Retail Revolution

it, sell it only online? If not, what is the requisite assortment we should carry? What's the appropriate pricing in the store? They decided on a limited assortment in-store, that is mostly private label and where View Details
Keywords: by Sean Silverthorne; Retail
  • 11 Aug 2009
  • First Look

First Look: August 11, 2009

http://www.hbs.edu/research/pdf/10-006.pdf Banking Deregulations, Financing Constraints and Firm Entry Size Authors:William R. Kerr and Ramana Nanda Abstract We examine the effect of U.S. branch banking deregulations on the entry size of... View Details
Keywords: Martha Lagace
  • 02 Feb 2012
  • Op-Ed

Once a Castle, Home is Now a Debtors’ Prison

try, a bank might relent. A short sale will put the house on the market, opening it to another buyer, letting the seller move. Lenders could proactively set prices for short sales. “Lenders may be reluctant to morph into landlords, but... View Details
Keywords: by Nicolas P. Retsinas; Financial Services; Construction; Real Estate
  • 27 Mar 2007
  • First Look

First Look: March 27, 2007

imminent new product and pricing plans, as well as its existing brand power, could greatly hamper AMD's growth and thwart its new initiatives—which included opening up its architecture for end users to customize and recast its brand... View Details
Keywords: Martha Lagace
  • 10 Mar 2009
  • First Look

First Look: March 10, 2009

boost earnings to meet earnings benchmarks. We estimate that marketing actions can be used to boost quarterly net income by up to 5% depending on the depth and duration of promotion. However, there is a price to pay, with the cost in the... View Details
Keywords: Martha Lagace
  • 11 Sep 2007
  • First Look

First Look: September 11, 2007

also—and crucially so—on whether or not the platforms subsidize one side of the market in equilibrium. For example, with prices being strategic complements across platforms, we show that a cost-reducing investment by one firm may have a... View Details
Keywords: Martha Lagace
  • 11 Dec 2007
  • First Look

First Look: December 11, 2007

stock prices had been reached. Despite Fisher's poor prediction on that occasion, he played a neglected, but significant role in the growth of the forecasting industry and in the rise of a class of early business analysts. An... View Details
Keywords: Martha Lagace
  • 31 Mar 2009
  • First Look

First Look: March 31, 2009

PE-backed firms generally have higher earnings quality than those that do not have PE sponsorship, engage less in earnings management, and report more conservatively both before and after the IPO. Further, PE-backed firms that are majority-owned by PE sponsors exhibit... View Details
Keywords: Martha Lagace
  • 26 Sep 2006
  • First Look

First Look: September 26, 2006

stock price is suffering because of delayed and disappointing results. Removing the controller, however, is proving difficult because he is related to the company's founder. What approaches can the investor take to deal with the... View Details
Keywords: Sean Silverthorne
  • 23 Sep 2014
  • First Look

First Look: September 23

allows students to go deep into the question (qualitatively and quantitatively) and drive a detailed conversation about whether the result of Belk's flexible "edit" policy was a more or less effective implementation. Purchase... View Details
Keywords: Sean Silverthorne
  • 18 May 2010
  • First Look

First Look: May 18

resistance the company had difficulties in its early years. But since Hugh Grant became CEO the picture has brightened with widespread adoption of the company's products. This case focuses on the company's product pipeline and the galvanizing View Details
Keywords: Martha Lagace
  • 02 Oct 2007
  • First Look

First Look: October 2, 2007

within targeted firms, the likelihood of adoption increases in the degree of voting support for the proposal; (iii) non-targeted firms were more likely to adopt ESO expensing when a peer firm was targeted by a proposal. With respect to the View Details
Keywords: Martha Lagace
  • 18 Mar 2001
  • Research & Ideas

Want to Be an Entrepreneur? [Part I]

down from the semicircular banks of seats in Aldrich 9. Price tags (retailers wouldn't have to re-mark them for discounted sales). Billboards. Sheet music (self-turning scores). Eyeglasses with news headlines projected inside the lens... View Details
Keywords: by John S. Rosenberg
  • 26 Jun 2018
  • First Look

New Research and Ideas, June 26, 2018

Shi, Thales S. Teixeira, and Michel Wedel Abstract—Consumers have an increasingly wide variety of options available to entertain themselves. This poses a challenge for content aggregators who want to effectively promote their video... View Details
Keywords: Dina Gerdeman
  • 07 Oct 2008
  • First Look

First Look: October 7, 2008

awareness. We use a network approach to demonstrate that the connections between two countries through joint-membership in the same IGOs are associated with a large positive influence on the foreign direct investment that flows between them. Moreover, we show that this... View Details
Keywords: Martha Lagace
  • 09 Sep 2009
  • First Look

First Look: September 9

Regulation, edited by David Moss and John Cisternino, 87-109. Cambridge, Mass.: The Tobin Project, 2009 Abstract We explain the four basic ways to manage risk: prevention, risk shifting, risk spreading, and loss control. We set out five principles of View Details
Keywords: Martha Lagace

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