Preferences - Publications - Faculty & Research

Social Strategies That Work

Over a billion people use social platforms on the Internet, making them the most frequently visited category of sites. Some platforms, such as eHarmony, MeetUp, and Twitter, allow us to connect to strangers. eHarmony alone is estimated to account for one in six new... View Details

18 Jul 2011
Research & Ideas

Looking in the Mirror: Questions Every Leader Must Ask

enjoy and which would you prefer not to do yourself? What you delegate, how you structure your job, whether or not you are in the right job-all of this should flow from and be influenced by a realistic understanding of your likes and... View Details

Keywords: by Carmen Nobel

01 Jun 2022
News

A Sustainable Solution for Fashion

demand shifts by season. Brands and retailers must correctly stock items in their customers’ preferred color, pattern, style, fit, and price without much historical data. “Most of the software out there is backward looking and purely... View Details

Keywords: April White

Web

Frequently Asked Questions | HBS Online

Certificates of Completion . Digital certificates are issued within weeks following your final course deadline after eligibility is determined. Learn more about how to claim your digital certificate through our Credential Verification page . Learners who View Details

29 Jan 2021
Op-Ed

How Influencers, Celebrities, and FOMO Can Win Over Vaccine Skeptics

“shots-in-arms” problem. In the United States, polls suggest that about 40 percent of adults prefer to not take the vaccine. In France, Russia, South Africa, Japan, Italy, Spain, and Germany, between a third and half of adults do not plan... View Details

Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim

26 Sep 2024
HBS Seminar

Garrett Van Ryzin, Columbia & Amazon

15 Jan 2014
Research & Ideas

Managing the Family Business: It Takes a Village

ultimate leader of the business, ownership, and family is the natural choice for most families (and most nonfamily groups) around the world. The preference for one leader seems only slightly culturally driven; it's very common in Italy,... View Details

16 Aug 2004
Research & Ideas

Luxury Isn’t What It Used to Be

Cashing in on the $60 billion global luxury goods market has never been tougher—or more rewarding. Competition is keen. And consumer preferences are constantly shifting, causing the concept of luxury itself to change over time. As a... View Details

Keywords: by Julia Hanna; Consumer Products

16 May 2005
Research & Ideas

Nonprofit Networking: The New Way to Grow

survey done on nonprofit leaders, managers often cited a preference for growth by branching, i.e., replicating the organization from one site to another and maintaining central control and ownership of the new units. What Wei-Skillern and... View Details

Keywords: by Martha Lagace

01 Oct 2002
News

Michael F. Cronin

hoses and egg cartons), Tweeter Home Entertainment, and Casella Waste Systems. To keep diversified, there's also the start-up airline, JetBlue, and some dot-coms, most notably MapQuest. Says Cronin, “Our preferred MO is to be a strong... View Details

13 Sep 2010
Research & Ideas

The Consumer Appeal of Underdog Branding

appeal of underdog brand biographies. We found that the underdog effect crosses cultural boundaries, with both Singaporean and American participants showing preference for underdog brands. However, underdog View Details

Keywords: by Martha Lagace

13 Nov 2019
Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

perspective, using basic economic principles—assuming customers prefer lower-priced products, for example—to build models that can begin to explain how consumers approach online search. (See Large-Scale Demand Estimation with Search... View Details

Keywords: by Kristen Senz

03 Jul 2013
What Do You Think?

What Are the Limits of Transparency?

practices. For one thing, it may repel capable managers who would prefer not to work in a high-transparency environment. Transparency makes some people uncomfortable, although this appears to be more a generational issue. Surveys have... View Details

Keywords: by James Heskett

15 Oct 2001
Research & Ideas

What You Don’t Know About Making Decisions

Competing arguments become difficult to judge, since advocates will suggest using those measures (net income, return on capital, market presence, share of mind, and so on) that favor their preferred alternative. Fuzzy thinking and long... View Details

Keywords: by David A. Garvin & Michael A. Roberto

12 Sep 2018
Blog Post

Optimizing the Coaching Experience for Midcareer Professionals

commit." Midcareer, you have an opportunity to make more informed choices about which communities you'd like to join – and which you'd prefer to avoid. NecessityAs we age, our obligations change over time: some decrease, such as... View Details

11 Jan 2010
Research & Ideas

Mixing Open Source and Proprietary Software Strategies

product used in econometrics, is a good example of this. “Our research plainly shows that value creation doesn't necessarily lead to value capture.” In cases where values are intermediate, we find that the firm prefers to open the core... View Details

Keywords: by Julia Hanna; Web Services

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MBA Program - Alumni

ensure that the School continues to develop and offer transformational learning experiences is by giving to the HBS Fund . As our annual fund, the HBS Fund supports core priorities and new initiatives, and donors have the option to direct their gift specifically to the... View Details

28 May 2020
Research & Ideas

Coronavirus Could Create a 'Bankruptcy Pandemic'

available. For example, retail chains and commercial airlines, which lease a lot of their assets such as stores and airplanes, might rationally prefer Chapter 11 to restructuring out of court. The second impediment to reaching a... View Details

Keywords: by Dina Gerdeman; Financial Services; Banking

Web

Fundraising - Alumni

month, with the flexibility to work on your preferred schedule. HBS development staff provide the necessary guidance and assistance. To get involved or learn more, email hbs_fund@hbs.edu . Annual Fundraising Roles Looking for ways to stay... View Details

22 Aug 2005
Research & Ideas

The Hard Work of Failure Analysis

First, individuals experience negative emotions when examining their own failures, and this can chip away at self-confidence and self-esteem. Most people prefer to put past mistakes behind them rather than revisit and unpack them for... View Details

Keywords: by Amy Edmondson & Mark D. Cannon

Publications