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  • 04 Jun 2013
  • First Look

First Look: June 4

spending) are unleashed when givers are aware of their positive impact. In Study 1, an experiment using real charitable appeals, giving more money to charity led to higher levels of happiness only when participants gave to causes that... View Details
Keywords: Sean Silverthorne
  • 26 Jan 2004
  • Research & Ideas

What Developing-World Companies Teach Us About Innovation

the psychological satisfaction of creating patrimonio, something of enduring value to be passed on to the next generation. The insight that buildings represented more than simple utility helped CEMEX View Details
Keywords: by Donald N. Sull, Alejandro Ruelas-Gossi & Martin Escobari
  • 12 Oct 2011
  • Research & Ideas

Creating Online Ads We Want to Watch

in the ad. (In this this video clip illustrating a participant's eye movements, the large dots indicate actual focus.) "It so happens that there are two basic types of eye movements: one is fixation, and the other is where the eye is moving from one View Details
Keywords: by Carmen Nobel; Consumer Products
  • 03 May 2016
  • First Look

First Look, May 3, 2016

memory for their past unethical actions is impaired. We propose that after engaging in unethical behavior, individuals’ memory of their actions becomes more obfuscated over time due to the psychological distress and discomfort such... View Details
Keywords: Sean Silverthorne
  • 28 Aug 2012
  • First Look

First Look: August 28

et al. Publication: British Journal of Social Psychology (forthcoming) Abstract Income inequality undermines societies: the more inequality, the more health problems, social tensions, and the lower social mobility, trust, and life... View Details
Keywords: Sean Silverthorne
  • 01 May 2018
  • First Look

First Look at New Research and Ideas, May 1, 2018

2018 Atlas of Moral Psychology In Search of Moral Equilibrium: Person, Situation, and Their Interplay in Behavioral Ethics By: Lee, Julia J., and F. Gino Abstract—This comprehensive and cutting-edge volume maps out the terrain of moral... View Details
Keywords: Sean Silverthorne
  • 04 Aug 2009
  • First Look

First Look: August 4

http://www.hbs.edu/research/pdf/10-004.pdf What Should GAAP Look Like? A Survey and Economic Analysis (revised) Authors:S.P. Kothari, Karthik Ramanna, and Douglas J. Skinner Abstract Based on extant literature, we articulate a positive... View Details
Keywords: Martha Lagace
  • 07 Feb 2012
  • First Look

First Look: February 7

(forthcoming) Abstract In this paper, I develop and empirically test the proposition that performance pressure acts as a double-edged sword for teams, providing positive effects by enhancing team motivation to achieve good results while... View Details
Keywords: Sean Silverthorne
  • 20 May 2008
  • First Look

First Look: May 20, 2008

domestic partners. In order to illuminate the interplay between these two levels, we review literature from two separate bodies of literature. Research in psychology and organizational behavior on candidate-employer negotiations sheds... View Details
Keywords: Martha Lagace
  • 15 Feb 2011
  • First Look

First Look: Feb. 15

opportunities to cheat on tests are likely to engage in self-deception, inferring that their elevated performance is a sign of intelligence. This short-term psychological benefit of self-deception, however, can come with longer-term... View Details
Keywords: Sean Silverthorne
  • 04 Sep 2012
  • Research & Ideas

Why Most Leaders (Even Thomas Jefferson) Are Replaceable

and remove them from power when situations change. Take seriously the statements made by unfiltered leaders before they take power. Choose unfiltered leaders who have been successful filtered leaders in other contexts. Shape the position... View Details
Keywords: by Kim Girard
  • February 2025 (Revised February 2025)
  • Case

Managing Complexity at mymuesli

By: Thomas Graeber and Stacy Straaberg
In April 2009, direct-to-consumer e-commerce muesli brand mymuesli faced a flood of customer questions. The breakfast cereal startup enabled users to order personalized muesli on its website by choosing from 75 organic ingredients for a total of 566 quadrillion... View Details
Keywords: Customer Satisfaction; Decisions; Food; Product Marketing; Product Positioning; Product Launch; Problems and Challenges; Behavior; Competitive Advantage; Customization and Personalization; Segmentation; Internet and the Web; Food and Beverage Industry; Europe; Germany
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  • 11 Dec 2006
  • Research & Ideas

Fixing Price Tag Confusion

says Groceries $88, Delivery $8? In a recent working paper titled "The Framing Effect of Price Format," HBS Associate Professor Luc Wathieu and coauthor Marco Bertini of the London Business School attempt to understand the consumer View Details
Keywords: by Sean Silverthorne; Retail
  • 05 Dec 2005
  • What Do You Think?

Is Growth Good?

an important distinction: "Granted, the ethics of growth can be two-sided, but growth should not be confused with greed. Agriculture, healthcare, and education . . . are areas of potential growth that can be positive if not tainted... View Details
Keywords: by James Heskett
  • 21 Dec 2010
  • First Look

First Look: December 21

paper: http://www.people.hbs.edu/ffoley/BFSWIPO.pdf Luck or Cheating? A Field Experiment on Honesty with Children Authors:Alessandro Bucciol and Marco Piovesan Publication:Journal of Economic Psychology (forthcoming) Abstract We run an... View Details
  • 23 Oct 2018
  • First Look

New Research and Ideas, October 23, 2018

Bhavya, Ryan W. Buell, and Leslie K. John Abstract—Firms do not typically disclose information on their costs to produce a good to consumers. However, we provide evidence of when and why doing so can increase consumers’ purchase interest. Specifically, building on the... View Details
Keywords: Dina Gerdeman
  • 20 Sep 2011
  • First Look

First Look: September 20

global cooperation, and promote cultural contact and awareness. We use a network approach to demonstrate that the connections between two countries through joint-membership in the same IGOs are associated with a large positive influence... View Details
Keywords: Sean Silverthorne
  • 07 Jan 2015
  • Research & Ideas

The Quest for Better Layoffs

video Luthra talks about losing a marketing position at IBM early in his career, due to a disagreement between the company and the Indian government. "IBM left the country in a huff," he says. "And there were those of us... View Details
Keywords: by Carmen Nobel; Manufacturing
  • 04 May 2007
  • What Do You Think?

How Do Managers Think?

of the "ease with which relevant examples come to mind"). In his words, the diagnostic process is even "compromised by positive or negative feelings we have toward another person." Putting it bluntly, research has... View Details
Keywords: by Jim Heskett
  • 11 Feb 2014
  • First Look

First Look: February 11

http://people.hbs.edu/mluca/Papers%20on%20RIS/Land%20Reform.pdf August 2013 Psychological Science Evil Genius? How Dishonesty Can Lead to Greater Creativity By: Gino, F., and S. Wiltermuth Abstract—We propose that dishonest and creative... View Details
Keywords: Sean Silverthorne