Publications

August 2010 (Revised November 2010)
Case

Tesco PLC: Fresh & Easy in the United States

By: John A. Quelch

Tesco, the world's third largest retailer, is facing problems with its launch of a new retail chain in the U.S. View Details

Keywords: Multinational Firms and Management; Marketing; Market Entry and Exit; Retail Industry; United Kingdom; United States

December 2002 (Revised February 2005)
Case

Cap Gemini Ernst & Young (B): A Global Merger

By: Ashish Nanda

The negotiations for the merger between Cap Gemini and Ernst & Young conclude, resolving issues of how to bring together Ernst & Young consulting partnerships from all over the world into the publicly held Cap Gemini. Reactions to the merger were optimistic within Cap... View Details

Keywords: Partners and Partnerships; Negotiation; Multinational Firms and Management; Mergers and Acquisitions; Cross-Cultural and Cross-Border Issues

September 1992 (Revised November 1997)
Case

DHL Worldwide Express

By: John A. Quelch

The worldwide sales and marketing manager must determine the degree to which pricing strategy and tactics should be standardized or left to the discretion of the DHL subsidiary in each country. View Details

Keywords: Governance; Business Subsidiaries; Price; Marketing Strategy; Multinational Firms and Management; Sales; Shipping Industry

October 2013
Supplement

Dongfeng Nissan's Venucia (C)

By: Forest Reinhardt, Mayuka Yamazaki and G.A. Donovan

The (A) case describes the launch of a new passenger vehicle in China, produced jointly by Nissan of Japan and by Chinese automaker Dongfeng. Early sales results following the April 2012 launch were disappointing and the joint venture's managers had to decide how to... View Details

Keywords: China; Japan; Environment; Sustainability; Cross-cultural/cross-border; Competitive Strategy; Product Launch; Global Strategy; Multinational Firms and Management; Crisis Management; Cross-Cultural and Cross-Border Issues; Auto Industry; China; Japan

10 Nov 2009
First Look

First Look: Nov. 10

Amazon.com, a $19 billion multinational online retailer, had won its board of directors' approval to offer to merge the two companies. Amazon had been courting Zappos since 2005, hoping a merger would enable Amazon to expand and... View Details

Keywords: Martha Lagace

10 Jan 2005
Research & Ideas

Motivation and the Cross-Sector Alliance

philanthropy, later incorporating such ideas into their organizational vision and values. Mexico's Bimbo Group provides a clear example; this world leader in the food industry, a multinational corporation with operations in 16 countries,... View Details

Keywords: by James Austin, Ezequiel Reficco & SEKN research team

26 May 2009
Research & Ideas

Improving Market Research in a Recession

Some large multinational marketers, such as Unilever, are shifting research expenditures away from Western Europe and toward emerging markets in Asia and Latin America. Relative to the developed economies, the costs of research in... View Details

Keywords: by John Quelch

Web

Challenges and Opportunities in the Restaurant Industry - Course Catalog

restaurant to scaling to leadership of multinational chains, and evaluate opportunities inherent in typical restaurant business models as well as those created by disruptive changes affecting and shaping the industry. Michael and Andy... View Details

01 Jun 2012
News

Alumni Book Briefs

are increasingly flowing not only from developed nations to developing ones but also in the opposite direction. Reverse innovation is on the rise, and the implications are profound. Focusing on successful multinationals like GE, P&G, and... View Details

Keywords: News, Library, Internet, and Other Services; Information; Clothing and Clothing Accessories Stores; Retail Trade

16 Aug 2011
First Look

First Look: August 16

firms headquartered in high trust regions are more likely to decentralize, with trust accounting for about half of the variation in decentralization in our data. To help identify causal effects, we look within multinational firms, and... View Details

Keywords: Sean Silverthorne

Web

Modern Corporate Strategy: Revitalizing the Corporation - Course Catalog

manage a multi-business corporation?" to engender entrepreneurship and adaptability while maintaining control and realizing economies. All companies, whether large, diversified multinationals or small entrepreneurial startups, wrestle... View Details

01 May 2007
First Look

First Look: May 1, 2007

production shifts to the South, Northern resources will be reallocated to R&D, driving an increase in the global rate of innovation. We test the model's predictions by analyzing responses of U.S.-based multinationals and domestic... View Details

Keywords: Sean Silverthorne

December 1992
Case

BASF: Corporate Advertising for 1992

By: Stephen A. Greyser and Norman Klein

Describes BASF's corporate advertising program in the United States. In 1992, BASF's U.S. companies extended an existing corporate advertising campaign to continue to build awareness of the German-based multinational's corporate identity. The core theme of the campaign... View Details

Keywords: Advertising Campaigns; Marketing Communications; Brands and Branding; Marketing Strategy; Multinational Firms and Management; Corporate Strategy; Consumer Products Industry; United States; Germany