Publications

03 Feb 2009
First Look

First Look: February 3, 2009

would intrude ever more deeply and more precisely into consumer lives than broadcast media had been able to. Instead, the transformation is unfolding on a model of consumer... View Details

Keywords: Martha Lagace

Walter E. Disney

Disney was a pioneer in the family entertainment business. From his ground-breaking introduction of the animated cartoon Steamboat Willie starring Mickey Mouse in 1928 to the launch of the first full-length animated film in 1937 (Snow White), Disney built a View Details

Keywords: Entertainment & Broadcast Media

March 2010 (Revised October 2010)
Case

The Huffington Post

By: Thomas R. Eisenmann, Toby E. Stuart and David Kiron

In Feb. 2010, management of the Huffington Post, a fast-growing but not-yet-profitable Internet newspaper that aggregates blog posts from unpaid contributors and excerpts of stories originally published by other news sites, faces a number of decisions about its growth... View Details

Keywords: Networks; Business Model; Cost vs Benefits; Internet and the Web; Entrepreneurship; Growth and Development Strategy; Publishing Industry; Publishing Industry

June 2016 (Revised May 2017)
Case

Searching for a New CEO: TiVo 2016

By: David B. Yoffie

In 2015, TiVo initiated a search for a new CEO. This case provides a profile of the CEO search and background on the company. View Details

Keywords: Technological Change; Succession Planning; Information Technology; Strategy; Strategic Planning; Management Succession; Forecasting and Prediction; Change; Entertainment and Recreation Industry; Entertainment and Recreation Industry

Eisner headed the second-largest media and entertainment company in the U.S. having grown its market value from $3 billion to approximately $70 billion in his first 14 years as CEO. Eisner has released... View Details

Keywords: Entertainment & Broadcast Media

03 Aug 2016
Research & Ideas

Ominous Background Music Is Bad for Sharks

sharks can affect efforts to save them. “Negative public opinion and fear of sharks continues to hinder conservation efforts,” says Elizabeth Keenan, an assistant professor in the Marketing unit of Harvard Business School, View Details

Keywords: by Carmen Nobel; Media & Broadcasting

September 2016
Article

Enhancing the Practical Relevance of Research

By: Michael W. Toffel

This article seeks to encourage scholars to conduct research that is more relevant to the decisions faced by managers and policymakers and addresses why research relevance matters, what relevance means in terms of a journal article, and how scholars can increase the... View Details

Keywords: Research Questions; Relevance; Rigor; Practice-based Research; Research; Communication; Media; Education Industry

SSRN

Read Now

January 2015 (Revised October 2018)
Case

Nasty Gals Do It Better

By: David Collis, Diane Chang, Matthew Shaffer and Ashley Hartman

In 2006, Sophia Amoruso started Nasty Gal, an eBay boutique selling vintage clothes. With a strong sense of style and personality, Amoruso poured herself into building the brand and developing relationships with her customers—typically the slightly edgy 18–24 year old.... View Details

Keywords: Business Growth; Brand Management; Online Retail; Clothing; Apparel; Expansion; Growth and Development Strategy; Brands and Branding; Management; Marketing Strategy; Strategic Planning; Social Media; E-commerce; Digital Marketing; Retail Industry; Retail Industry; United States

January 2022 (Revised February 2022)
Teaching Note

Universal During COVID: The Future of Theatrical Windows

By: Hong Luo, Henry McGee and Carol Lin

The COVID-19 pandemic brought enormous disruption to the movie industry, closing theaters indefinitely by mid-March 2020, halting television and film production, and throwing theatrical release schedules into disarray. Shell had assumed the CEO position at NBC... View Details

Keywords: COVID-19 Pandemic; Leadership; Decisions; Strategy; Negotiation; Entertainment and Recreation Industry; Entertainment and Recreation Industry

After entering the media and entertainment field on somewhat of a whim, Paley grew his small radio concern into a media conglomerate with success in radio, television, music,... View Details

Keywords: Entertainment & Broadcast Media

01 Dec 2013
News

Case Study: Citizen Buffett

throughout the industry. By the end of 2011, Media General, which also owned interests in TV broadcasting and digital media, was carrying high levels of debt despite deep... View Details

Keywords: Blagg, Deborah; Publishing Industries (except Internet); Publishing Industries (except Internet)

Herbert J. Siegel

Siegel built the once, small boat maker into one of the largest and most powerful media holding companies. Acquiring two independent television stations with the Chris-Craft acquisition in 1968, Siegel sold... View Details

Keywords: Entertainment & Broadcast Media

Research Summary

Overview

By: John A. Deighton

Professor Deighton conducts research at the intersection of information technology and marketing. He is interested in the complementary uses of human and artificial intelligence and creativity in areas such as advertising, content creation, and online retailing. He... View Details

Keywords: Marketing; Media; Information Technology; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; North and Central America; Asia; Europe

02 Aug 2006
Research & Ideas

Investor Protection: The Czech Experience

When TV Nova launched in 1992 as the first new television channel in post-communist Czechoslovakia, few might have imagined the joint-venture drama unfolding behind the scenes. Distinguished for bringing Baywatch, soccer matches, and sexy... View Details

Keywords: by Martha Lagace; Media & Broadcasting; Media & Broadcasting

Steven J. Ross

in building a media empire. Ross was one of the first to recognize the growing importance of cable television, and his company provided the incubator for the launch of MTV and... View Details

Keywords: Entertainment & Broadcast Media

10 Jan 2017
News

Sir David Clementi Named BBC Chairman

broadcaster be run by an external board rather than the BBC Trust, which currently governs the organization. Analysis from a BBC media editor notes some of the challenges Clementi will face in the new role:... View Details

Keywords: Arts, Entertainment

January 2013
Case

Say on Pay at The Walt Disney Company

By: Ian D. Gow and Gaizka Ormazabal

This case focuses on the lead-up to Disney's 2012 annual meeting where Disney would face a vote on the compensation package of its CEO, Robert Iger. Leading proxy advisory firms were recommending that shareholders reject the proposed compensation. View Details

Keywords: Shareholder Votes; Executive Compensation; Business and Shareholder Relations; Media and Broadcasting Industry; United States