Publications

January 2011
Supplement

John Smith, CEO BBC Worldwide, Remarks to AMP, October 2007

By: John A. Quelch

BBC Worldwide CEO, John Smith addresses AMP participants in October 2007. View Details

Keywords: Global Strategy; Globalized Markets and Industries; Brands and Branding; Marketing Strategy; Media and Broadcasting Industry; United Kingdom

April 1995 (Revised July 1997)
Case

General Instrument (A)

A manufacturer of cable TV transmission equipment is faced with redesigning its network of international plants that make set-top converters and decoders. One possibility is to have each plant dedicated to manufacturing and engineering support for different product... View Details

Keywords: Technology; Organizational Change and Adaptation; Manufacturing Industry; Manufacturing Industry

01 Sep 2011
News

Just Doing His Job

broadcast and satellite technology “had a clear influence on the man who went on to make billions in Malaysia’s mobile phone, satellite, and pay TV business,” the Morning... View Details

Keywords: Architectural, Engineering, and Related Services; Architectural, Engineering, and Related Services

March 1992 (Revised February 1995)
Supplement

Introduction of FM Radio (B): FM Takes to the Air

Illustrates organizational and industry-wide inertia to a change that threatens the status quo. Also reinforces the message that those most willing to encourage change are either the proponents of change or those who are locked out from the existing system. View Details

Keywords: Technological Innovation; Leading Change; Media and Broadcasting Industry

07 Dec 2016
Blog Post

Marketing Reimagined: A Recap of the 2016 Marketing Innovation Conference

memorable take-a-ways came out of the session. For example, Matt Taylor, CEO of Tracksmith and Becca Freeman of LOLA shared the power of earned media for early-stage startups. Several of the panelists also... View Details

Keywords: Entertainment / Media / Sports

August 2007
Case

New York Magazine

By: Guhan Subramanian and David Chen

Describes the events surrounding the sale of New York Magazine to Bruce Wasserstein in 2003. Wasserstein's last-second cash bid of $55 million surprised other potential buyers and allowed him to win ownership of the magazine. View Details

Keywords: Journals and Magazines; Auctions; Bids and Bidding; Negotiation Deal; Publishing Industry; Publishing Industry

March 2014
Teaching Note

The Weather Company

By: Rosabeth Moss Kanter and Ai-Ling Jamila Malone

New CEO David Kenny transformed The Weather Company in less than two years from a primary identity as a cable television channel to a multi-platform digital company innovating in the uses of weather data. He assesses progress and considers strategic choices and... View Details

Keywords: Leadership; Strategic Change; Technology; Digital; Weather; Organizational Change and Adaptation; Digital Platforms; Change Management; Leading Change; Growth and Development Strategy; Information Industry; Information Industry; Information Industry

July 2008 (Revised January 2010)
Case

PCCW now

By: Andrei Hagiu and Waishun Lo

In 2007, PCCW had to formulate a strategy for growth of its successful NOW TV platform and its quadruple play implementation outside of Hong Kong. Launched in September 2003 by PCCW (Hong Kong's largest telecommunications operator), NOW TV had swiftly become the... View Details

Keywords: Television Entertainment; Growth and Development Strategy; Multi-Sided Platforms; Technology Platform; Media and Broadcasting Industry; Media and Broadcasting Industry; Hong Kong

November 2009 (Revised January 2010)
Case

Communispace

By: Anat Keinan

Communispace is the market leader in creating and managing private, brand-focused online communities for major corporate clients. These communities have provided its clients with insights into how consumers view their brands, with quick feedback on potential marketing... View Details

Keywords: Customer Focus and Relationships; Brands and Branding; Product Launch; Network Effects; Social and Collaborative Networks; Online Technology; Communications Industry; Communications Industry

March 2010 (Revised October 2010)
Case

The Huffington Post

By: Thomas R. Eisenmann, Toby E. Stuart and David Kiron

In Feb. 2010, management of the Huffington Post, a fast-growing but not-yet-profitable Internet newspaper that aggregates blog posts from unpaid contributors and excerpts of stories originally published by other news sites, faces a number of decisions about its growth... View Details

Keywords: Networks; Business Model; Cost vs Benefits; Internet and the Web; Entrepreneurship; Growth and Development Strategy; Publishing Industry; Publishing Industry

February 2013
Case

YouTube Channels

By: Sunil Gupta and Dharmishta Rood

In December 2011 YouTube launched a website redesign that made Channels the central focus of the site. This redesign was the company's first foray into a strategy designed to foster long-form user engagement. YouTube invested $100 million in 100 Channels, often created... View Details

Keywords: Competition; Internet and the Web; Entertainment; Growth and Development Strategy; Entertainment and Recreation Industry; Entertainment and Recreation Industry

03 Aug 2016
Research & Ideas

Ominous Background Music Is Bad for Sharks

sharks can affect efforts to save them. “Negative public opinion and fear of sharks continues to hinder conservation efforts,” says Elizabeth Keenan, an assistant professor in the Marketing unit of Harvard Business School, View Details

Keywords: by Carmen Nobel; Media & Broadcasting

William S. Paley

After entering the media and entertainment field on somewhat of a whim, Paley grew his small radio concern into a media conglomerate with success in radio, television, music,... View Details

Keywords: Entertainment & Broadcast Media

October 2015
Supplement

The National Geographic Society (B)

By: David A. Garvin

This case was written as an update to the case "The National Geographic Society," HBS No. 311-002, published in 2011. The (B) case describes the 2015 creation of National Geographic Partners, a for-profit joint venture between the National Geographic Society and 21st... View Details

Keywords: Business Model; Information Publishing; Leadership Style; Leading Change; Growth and Development Strategy; Managerial Roles; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Internet; Publishing Industry; Publishing Industry

November 2004 (Revised July 2005)
Case

Messier's Reign at Vivendi Universal

By: Rakesh Khurana, Vincent Dessain and Daniela Beyersdorfer

Focuses on a crisis in the board at Vivendi. Highlights the difficulties that arise when dramatic pressure from outside the boardroom affects boardroom dynamics. In this case, there are two events. The first is an unexpectedly large financial loss and a pending cash... View Details

Keywords: Corporate Governance; Crisis Management; History; Cash Flow; Acquisition; Performance; Telecommunications Industry; Telecommunications Industry