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Show Results For
- All HBS Web
(5,632)
- People (24)
- News (1,677)
- Research (2,611)
- Events (46)
- Multimedia (69)
- Faculty Publications (1,681)
- 19 Mar 2021
- Blog Post
Celebrating Black History: Elevating the Voices of Our Student and Alumni Communities
February we leveraged our social media platforms to celebrate just some of the incredible accomplishments and achievements of our students and alumni. Student View Details
- 01 Jun 1997
- News
Blockbuster Deals
and in a few cases by economies of scale. The Chemical/Chase merger is an example of the latter; there was so much overlap in back office costs and overhead that the new entity will save hundreds of millions... View Details
Keywords: Garry Emmons and Nancy O. Perry
- Research Summary
Why Do Consumers Contribute to Connected Goods? A Dynamic Game of Competition and Cooperation in Social Networks
Social network platforms and media rely on the voluntary contributions of individual users to stay relevant. Consumers (users) contribute content such as photographs, videos, tweets etc.: these are available to any of their friends or peers, but not... View Details
- 10 Dec 2015
- Blog Post
Working with Professors at HBS
Prior to joining the HBS Class of 2014, I worked in strategy and planning at HBO and spent a summer at Univision in the office of the CEO. Media has been my industry of choice... View Details
- 29 Oct 2021
- Blog Post
Helping Women in Mexico to Live Fulfilled and Healthy Lives
this journey, and the lives you’ll change as a result. If you want to learn more about Plenna, visit www.soyplenna.com or follow them on Instagram @soyplenna. This article was originally published by The... View Details
- Web
The Railroads: The First Big Business - Railroads and the Transformation of Capitalism | Harvard Business School
HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Railroads: The Transformation of Capitalism Introduction The... View Details
- 25 Sep 2017
- Research & Ideas
Why Politics is Failing America, and What Business Can Do To Help
$16 billion, and nearly 20,000 jobs could be attributed to campaign staffing, consulting, and lobbying. The political media also benefitted, with most major news outlets... View Details
Keywords: by Christina Pazzanese, Harvard Gazette
- 15 Aug 2016
- Research & Ideas
Black Swans and Big Trends Can Ruin Anyone's Internet Prediction
investments are once again declining. Reasoning that today’s tech entrepreneurs and investors might value a history lesson, I’ve published Speed Trap as an ebook, which is downloadable for free in PDF... View Details
- March 2005
- Teaching Note
Fox Bids for the NFL: 1993 & Fox and the NFL: 1998 (TN)
By: Bharat N. Anand
Teaching Note to (9-704-444) and (9-704-443). View Details
Keywords: Media and Broadcasting Industry
- April 2021
- Article
Homing and Platform Responses to Entry: Historical Evidence from the U.S. Newspaper Industry
By: K. Francis Park, Robert Seamans and Feng Zhu
We examine how heterogeneity in customers’ tendencies to single-home or multi-home affects a platform’s competitive responses to new entrants in the market. We first develop a formal model to generate predictions about how a platform will respond. We then empirically... View Details
Keywords: Single-homing; Multi-homing; Platform Responses; Newpaper; Television; Digital Platforms; Market Entry and Exit; Newspapers; Television Entertainment; History; Journalism and News Industry; Journalism and News Industry
Park, K. Francis, Robert Seamans, and Feng Zhu. "Homing and Platform Responses to Entry: Historical Evidence from the U.S. Newspaper Industry." Strategic Management Journal 42, no. 4 (April 2021): 684–709.
- 2019
- Working Paper
The Comprehensive Effects of a Digital Paywall Sales Strategy
By: Doug J. Chung, Ho Kim and Reo Song
This paper explores the multiple and comprehensive effects of a digital paywall sales strategy, an increasingly common means of go-to-market for media firms. Specifically, we examine the effects of a digital paywall on a media firm’s two sources of income—subscription... View Details
Keywords: Digital Paywall; Demand Substitution; Spillover Effect; Synthetic Control; Sales; Strategy; Media; Newspapers; Publishing Industry
Chung, Doug J., Ho Kim, and Reo Song. "The Comprehensive Effects of a Digital Paywall Sales Strategy." Harvard Business School Working Paper, No. 19-118, May 2019.
- Web
New Levels of Capitalism: Finance - Railroads and the Transformation of Capitalism | Harvard Business School
HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Railroads: The Transformation of Capitalism Introduction The... View Details
- 17 Aug 2016
- Working Paper Summaries
The Empirical Economics of Online Attention
- 01 Jun 2012
- News
Faculty Books
Teaming: How Organizations Learn, Innovate, and Compete in the Knowledge Economy by Amy C. Edmondson (Jossey-Bass) The Novartis Professor of Leadership and Management, Edmondson says that organizations... View Details
- 18 Mar 2019
- Research & Ideas
Stuck in Commuter Hell? You Can Still Be Productive
media on the train, may actually interfere with people’s ability to transition into work mode smoothly—which makes them feel gloomier about their jobs and more likely to quit. “I was surprised with this... View Details
Keywords: by Dina Gerdeman
- Profile
Tricia Lee
true passion. How has HBS prepared you for your summer internship & long term career? I have a rather nontraditional summer planned - splitting it between a creative communications agency, and a social View Details
- May 2022
- Supplement
Thinking Outside the Wine Box (B): Mekanism and the Franz for Life Campaign
This case reveals the events that took place after the conclusion of the case “Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign.” After reviewing Mekanism’s pitches for the Franz for Life 2.0 campaign, TWG executives felt that the proposed... View Details
Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Advertising; Communication Strategy; Advertising Campaigns; Social Media; Food and Beverage Industry; Food and Beverage Industry; United States
Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (B): Mekanism and the Franz for Life Campaign." Harvard Business School Supplement 522-059, May 2022.
- September 2011 (Revised August 2013)
- Case
The Pepsi Refresh Project: A Thirst for Change
By: Michael I. Norton and Jill Avery
In 2010, for the first time in 23 years, PepsiCo did not invest in Superbowl advertising for its iconic brand. Instead, the company diverted this $20 million to the social media-fueled Pepsi Refresh Project: PepsiCo's innovative cause-marketing program in which... View Details
Keywords: Risk Management; Marketing Strategy; Customer Focus and Relationships; Advertising Campaigns; Investment Return; Brands and Branding; Marketing Communications; Social Marketing; Cost vs Benefits; Food and Beverage Industry
Norton, Michael I., and Jill Avery. "The Pepsi Refresh Project: A Thirst for Change." Harvard Business School Case 512-018, September 2011. (Revised August 2013.)
- 2001
- Case
Encylopedia Britannica (A)
By: Vijay Govindarajan and Praveen Kopalle
Two Scotsmen, Colin Macfarquhar, a printer, and Andrew Bell, an engraver, formed a partnership in 1768 to publish a "Dictionary of Arts and Sciences." The initial three-volume set was published as Encyclopedia Britannica. By 1990, consumers were purchasing the volumes... View Details
Govindarajan, Vijay, and Praveen Kopalle. "Encylopedia Britannica (A)." 2001. (Case No. 2-0007.)
- June 2011
- Background Note
It's a Social World
By: Stephen P. Bradley and Nancy Bartlett
Social media had fashioned the lives of individuals and communities by 2010, providing an opportunity and a challenge for companies of all sizes. This note provides background on various social media (e.g. social networks, forums, games and communication services) and... View Details