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  • February 1985 (Revised September 1988)
  • Case

Caterpillar Tractor Co.

By: Christopher A. Bartlett
Describes the structure and evolution of the earth moving equipment industry worldwide in the post war era, particularly focusing on developments in the 1960s and 1970s. Describes Caterpillar's strategy in becoming the dominant worldwide competitor (industry market... View Details
Keywords: Business Growth and Maturation; Business Strategy; Manufacturing Industry; Agriculture and Agribusiness Industry
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  • 11 Jan 2010
  • Research & Ideas

Mixing Open Source and Proprietary Software Strategies

either the extensions or the base. In the software industry, the open extensions model is sometimes referred to as "open edge." Q: Walk us through one of the market scenarios in your paper. A: In the first case, we examine a monopoly-type... View Details
Keywords: by Julia Hanna; Web Services

    E. Scott Mayfield

    Scott Mayfield is a Senior Lecturer of Business Administration in the Finance Unit at the Harvard Business School. Prior rejoining the faculty in 2011, Professor Mayfield was an assistant professor and member of the Finance Unit at HBS from 1997 to... View Details

    • August 1978 (Revised October 1979)
    • Case

    Grey Advertising/Canada Dry Account

    After taking over Canada Dry's mixers account in 1966, Grey Advertising assembled a successful ad campaign that increased ginger ale sales significantly. But Canada Dry's market share for ginger ale and its other mixer products had remained the same or declined during... View Details
    Keywords: Marketing Strategy; Consumer Behavior; Advertising Campaigns; Advertising Industry; Food and Beverage Industry
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    • 11 Oct 2010
    • Research & Ideas

    It Pays to Hire Women in Countries That Won’t

    Call it corporate alchemy. New research finds that multinational companies can spin gender bias into gold by recruiting and hiring well-educated female managers in countries that traditionally discriminate against women. Employing women... View Details
    Keywords: by Carmen Nobel
    • January 2009
    • Article

    From Regional Star to Global Leader

    By: Nitin Nohria
    Yang Jianguo was recently promoted from country manager for China to global head of product development at a staid French perfume maker. He was chosen for his technical smarts and his knowledge of emerging markets—a critical avenue for growth, given that sales in the... View Details
    Keywords: Communication Strategy; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Leadership Development; Management Teams; Emerging Markets; Product Development; Beauty and Cosmetics Industry; China; Paris
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    • Research Summary

    Overview

    By: Geoffrey G. Jones
    Professor Jones researches the history and impact of global firms. In recent years he has prublished extensively on the ecological and social responsibility of business leaders. He has a strong interest in the business history of emerging markets. He founded and... View Details
    Keywords: Entrepreneurship; Ethics; Globalization; Government and Politics; History; Beauty and Cosmetics Industry; Consumer Products Industry; Energy Industry; Fashion Industry; Green Technology Industry; Africa; Asia; Europe; Latin America; Middle East; North and Central America; Oceania
    • 08 Mar 2021
    • News

    The Long Road Ahead for Women in Corporate India

    • 25 May 2021
    • Research & Ideas

    White Airbnb Hosts Earn More. Can AI Shrink the Racial Gap?

    Indeed, Zhang’s research found that prior to launching the algorithm in 2015, Airbnb’s white hosts made $12.16 more per day than Black hosts, according to the study, Can an AI Algorithm Mitigate Racial Economic Inequality? An Analysis in... View Details
    Keywords: by Lane Lambert; Technology; Accommodations

      Emil N. Siriwardane

      Emil Siriwardane is an associate professor of business administration in the Finance Unit.

      Professor Siriwardane’s research studies the ways in which financial intermediaries influence capital markets, how perceptions of risk impact business cycles,... View Details

      • 23 Apr 2012
      • News

      How to Brand a Next-Generation Product

      • 15 Sep 2022
      • Research & Ideas

      Looking For a Job? Some LinkedIn Connections Matter More Than Others

      When it comes to seeking a new job, making connections on LinkedIn can be key to landing an offer. But building a large network on the platform isn’t as crucial as cultivating the right kinds of connections, new research shows. While... View Details
      Keywords: by Michael Blanding
      • 01 Sep 2013
      • News

      The Joy of Spending

      Mike Norton In their early years as cash-strapped grad students, Mike Norton and Elizabeth Dunn never worried about the luxury of disposable income. When they each finally started making a salary, though, they faced a quandary. "We realized there was very little... View Details
      Keywords: Publishing Industries (except Internet); Information; Colleges, Universities, and Professional Schools; Educational Services
      • Research Summary

      Overview

      By: Jill J. Avery
      I love brands and have been managing them and studying them for 25 years, as a brand manager and as an academic researcher and teacher. My research program focuses on brand management and customer relationship management and centers on themes relating to the meaning of... View Details

        Erik Stafford

        Erik Stafford joined the faculty at HBS in July 1999, where he has taught finance in the required and elective curricula of the MBA Program and in the CFA Investment Management Workshop.

        Erik's research efforts focus on investment management, capital... View Details

        Keywords: financial services

          Michael E. Porter

          Michael Porter is an economist, researcher, author, advisor, speaker and teacher. Throughout his career at Harvard Business School, he has brought economic theory and strategy concepts to bear on many of the most challenging problems facing corporations, economies... View Details

          Keywords: biotechnology; e-commerce industry; health care; information; information technology industry; internet; nonprofit industry; service industry; state government
          • 17 Aug 2021
          • Op-Ed

          Dispensing Justice: The Case for Legalizing Cannabis Nationally

          legalizing cannabis has been growing steadily over the years. According to the Pew Research Center, as of April 2021, 91 percent of adults in the United States supported legalization; 60 percent supported legalization for both medical and... View Details
          Keywords: by Ashish Nanda and Tabatha Robinson

            DJ DiDonna

            Dennis “DJ” DiDonna has dedicated his career to commercializing social science research to create organizations which positively impact the world. 

            He is a Senior Lecturer in the Entrepreneurial Management Unit at Harvard Business School where he teaches the... View Details

              Deepak Malhotra

              Deepak Malhotra's teaching, research and advisory work is focused on negotiation, deal-making and conflict resolution. In 2020, Deepak was named MBA Professor of the Year by Poets & Quants. He has won... View Details

              • Article

              After All Is Lost: Meeting the Material Needs of Adolescent Disaster Survivors

              By: Jill G. Klein and Laura Huang
              This research with teenage tsunami survivors finds that adolescents received little support from relief organizations in their desire to replace lost possessions. The authors suggest ways that marketers can help relief organizations identify the material needs of... View Details
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