Marketing Management - Publications - Faculty & Research

01 Jun 2014
News

Ready for Takeoff

vacant. "The country stops. The days that Brazil plays, it will be a national holiday," Sender says. This year, though, Sender won't have much time to celebrate. As CEO of TAM Airlines, Brazil's largest, she'll be managing operations at... View Details

Keywords: Dan Morrell; Air Transportation; Transportation

01 Jun 2010
News

$how Me the Money

Baker: With a strong belief in change within the system, working to reduce corruption so that free markets will function better, to the benefit of rich and poor nations alike. Photos by Katherine Lambert Corruption. Said slowly, even the... View Details

Keywords: Garry Emmons; Administration of Economic Programs; Government; Executive, Legislative, and Other General Government Support; Government; Legal Services; Professional Services; Management, Scientific, and Technical Consulting Services; Professional Services

01 Dec 1999
News

Covering the Issues

unheard of to a time when women shape decision-making at the highest corporate levels. With the arrival of women students in the 1950s, when the School partnered with the Radcliffe Management Training Program, Associate Professor... View Details

Keywords: Susan Young, Deborah Blagg, and Garry Emmons

01 Sep 2005
News

Perfection’s Price

Ultimately, the Kaplans settled on a 3,500-square-foot shop in the Palisades Center mall in West Nyack, New York, and opened the flagship store last October. “We thought the plus-size market had evolved so much that every single nuance... View Details

Keywords: Margie Kelley; Clothing and Clothing Accessories Stores; Retail Trade

01 Jun 2009
News

Alumni Books

The People Factor: Strengthening America by Investing in Public Service by Linda J. Bilmes (MBA ’84) and W. Scott Gould (Brookings Institution Press) The authors argue that the federal government can achieve the same gains as the best private-sector and military... View Details

Keywords: Publishing Industries (except Internet); Information

01 Dec 2018
News

Combating Climate Change

Leverage supply chains, and market their efforts. “Corporate environmental leadership today means engaging aggressively, even uncomfortably, to promote robust climate policy.” Photo courtesy of Rick Needham Photo courtesy of Rick Needham... View Details

07 Feb 2018
News

Helping Startups Give Back

Canadians.” Formerly a business strategy consultant at Monitor Group and marketing VP at Canadian Medical Discoveries Fund, since 2011 Goldstein has been working as an independent consultant while parenting her three young children.... View Details

01 Jun 2004
News

Cyberposium: Pros and Cons of Outsourcing

Sheeroy Desai, EVP and COO for Sapient, noted that his company saves 30 to 40 percent by offshoring IT — but the move has involved a significant investment in training. “Most IT organizations tend to underestimate the costs of management... View Details

Keywords: cyberposium; cost; Corporate Services

19 Sep 2012
News

On a Sound Track

ANDRUS: Unemployed at graduation, an unlikely and inspiring odyssey takes him from his parents’ basement to the corner office of a company on the cutting edge. Photos by August Miller HBS Alumni of a certain vintage might recall a BusinessWeek article from a decade ago... View Details

Keywords: Deborah Blagg; audio equipment; fashion; Computer and Electronic Product Manufacturing; Manufacturing

01 Jun 2022
News

'Rooted' In Innovation

to make fufu, a thick paste used in various recipes—was originally produced for the African market and is now available at 50 supermarkets around the world. STUDENTS READY TO MAKE AN IMPACT READ MORE STORIES STUDENTS READY TO MAKE AN... View Details

Keywords: Deborah Blagg

26 Feb 2020
News

Phoenix Rising

of fresh orange juice. For the last 18 years, Arhodidis worked for Eurobank, one of the country’s four systemic banks. When he left last July, he was a member of the executive board and a general manager in charge of global markets,... View Details

Keywords: Jen McFarland Flint

01 Mar 2014
News

My HBS Eureka Moment

Just Do It — Ralph Sultan (MBA 1960) Hold Your Tongue — Dick MacKinnon (MBA 1962) Find Your Place — Rusty McClure (MBA 1975) Be Prepared — Peter Kiernan (MBA 1965) Know Your Market — Steve Frenkiel (MBA 2007) Ask the Right Questions —... View Details

Keywords: Walter Frese; Martin V. Marshall; C. Roland Christensen; Lawrence Fouraker; Educational Services

04 Jun 2025
News

Slice of Life

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. In 2018, Bill Crawford (MBA 2006) founded Righteous Slice, a pizza restaurant in Rexburg, Idaho that has been steadily earning critical acclaim. It has... View Details

12 Apr 2023
News

Step Change

this activity: Egypt's population is approaching 110 million, the highest in the MENA region, with about half of its citizens between the ages of 15 and 45 and the range of mobile-phone penetration well over 90 percent. The market to meet... View Details

Keywords: Julia Hanna; entrepreneurship; women; venture capital; Egypt; developing economies; Finance

20 Nov 2015
News

Room to Grow

and focus it up the supply chain and let the market forces determine which of the growers, processors, and distributors are going to succeed and be responsive to these market opportunities,” says Kendall.... View Details

Keywords: Margie Kelley

01 Apr 1998
News

Plunging Into the Net

it is the way people will adapt to and use that technology and the way firms will mobilize it to do smart business. As Rayport points out, "Internet-based businesses encounter the same management and View Details

13 Dec 2022
News

The First Five Years: Christine Keung and Reggie Smith

immediate goal was to encourage MBA students to leverage their education to confront the most pressing challenges facing society. This spring, we helped teach our case study, West Virginia: Finding the Right Path Forward, in Professor Matt Weinzierl's course, Role of... View Details

01 Dec 2002
News

Mary Callahan Erdoes

even in the womb!” explains Erdoes, who heads global investments for the private bank of J.P. Morgan Chase & Company. Her job puts her in charge of more than $200 billion in assets, managed on behalf of an exclusive group of private... View Details