Marketing And Society - Publications - Faculty & Research - Harvard Business School

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Article

Preference Signaling in Matching Markets

Many labor markets share three stylized facts: employers cannot give full attention to all candidates, candidates are ready to provide information about their preferences for particular employers, and employers value and are prepared to act on this information. In this... View Details

Keywords: Signaling; Matching; Cheap Talk; Congestion; Market Design; Marketplace Matching; Communication; Job Search

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Research Summary

Marketing Challenges in India

By: Das Narayandas

Das is writing a series of field cases that explore the challenges faced by firms in the rapidly evolving and growing Indian economy. View Details

October 2006
Article

Strategies for Two-Sided Markets

By: T. R. Eisenmann, G. Parker and M. van Alstyne

Keywords: Strategy; Two-Sided Platforms

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Fast Answer

Field Course: Private Equity Projects and Ecosystems: Company, Industry, Market and Transaction Research

trend and forecast coverage across 10 major commercial real estate sectors, 275+ markets, and 3,000+ submarkets. Includes market transactions and... View Details

December 2009
Article

Media Markets and Localism: Does Local News en Español Boost Hispanic Voter Turnout?

By: Felix Oberholzer-Gee and Joel Waldfogel

Since the dawn of broadcasting, and especially in the past decade, Americans have turned their attention from local to more distant sources of news and entertainment. While the integration of media markets will raise the private welfare of many consumers, critics of a... View Details

Keywords: Voting; Ethnicity; Behavior; Local Range; Journalism and News Industry; Journalism and News Industry; United States

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August 2006
Article

A Market for Time: Fairness and Efficiency in Waiting Lines

By: Felix Oberholzer-Gee

Keywords: Markets; Fairness

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08 May 2015
News

An alternative view of the role of the corporation in society

world’s largest corporations has created an opportunity for managers to consider the interests of a broader set of stakeholders. The role of the corporation in society can be a function of the larger economic, social, View Details

24 Apr 2014
News

Ensuring a business’s profitability enables it to serve society

During the 2009 global recession, Mark Fields (MBA 1989) helped Ford Motor Company avoid government-financed bankruptcy. Now, as president and CEO, he is focused on serving customers around the globe with great products while building a... View Details

1996
Book

New and Improved: The Story of Mass Marketing in America

By: R. S. Tedlow

Keywords: Marketing Strategy; United States

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June 2004
Article

Market Liquidity as a Sentiment Indicator

By: Malcolm Baker and Jeremy Stein

We build a model that helps to explain why increases in liquidity-such as lower bid-ask spreads, a lower price impact of trade, or higher turnover-predict lower subsequent returns in both firm-level and aggregate data. The model features a class of irrational... View Details

Keywords: Markets; Financial Liquidity; Price; Trade; Sales; Equity; Information; Management Analysis, Tools, and Techniques; Accounting Industry

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October 1996 (Revised April 1998)
Case

Mobil USM&R (D): Gasoline Marketing

By: Robert S. Kaplan

Mobil US Marketing & Refining has shifted from a centralized staff-driven organization to decentralized business-units. Staff functions now must negotiate service agreements with a buyer's committee consisting of representatives from the profit-center business units.... View Details

Keywords: Balanced Scorecard; Management Teams; Human Resources; Agreements and Arrangements; Organizational Change and Adaptation; Customers; Situation or Environment; Business Units; Energy Industry; Mining Industry; United States

1977
Chapter

The Debasement of Contracts and the Decline of Capital Markets

By: Michael C. Jensen

Keywords: Contracts; Capital Markets; Value; Financial Services Industry

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February 2021 (Revised July 2024)
Case

White Claw: Defending Market Share as Competition Encroaches

By the end of 2019, two brands accounted for 84% of hard seltzer sales, a segment that had recently taken the U.S. beer market by storm, growing from $3 million in 2015 to over $2.7 billion by the start of the summer of 2020. White Claw was the dominant market leader... View Details

Keywords: Brand Management; Alcoholic Beverages; Beer/brewing Industry; Brand Positioning; Growth; Competitive Positioning; Consumer Products; Beverage Industry; Value Proposition; Marketing; Brands and Branding; Competition; Product Positioning; Competitive Strategy; Consumer Behavior; Food and Beverage Industry; Food and Beverage Industry; United States

1990
Book

New and Improved: The Story of Mass Marketing in America

By: R. S. Tedlow

Keywords: Marketing; History; United States

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May 1991 (Revised May 1991)
Background Note

Focusing the Concept of Social Marketing

By: V. Kasturi Rangan

Examines those social marketing situations that pose challenges for adoption of conventional marketing principles. In addition to discussing how they differ the note explores underlying reasons and suggests alternate ways of conceptualizing such problems. View Details

Keywords: Social Marketing

November 2011
Teaching Note

Hony, CIFA, and Zoomlion: Creating Value and Strategic Choices in a Dynamic Market (TN)

By: Josh Lerner

Keywords: Growth and Development Strategy

November 2013 (Revised June 2014)
Case

E-Cigarettes: Marketing Versus Public Health

By: John A. Quelch and Margaret L. Rodriguez

Electronic cigarettes (e-cigarettes) were heralded by some as a healthcare game changer, enabling smokers to switch to a new product which carried lower risk of cancer. However, there were concerns about the public health risk of e-cigarettes, particularly the chance... View Details

Keywords: Public Health; Tobacco; Smoking; Cigarettes; Electronic Cigarettes; Cancer; Lung; Lorillard; Philip Morris; Safety; Technological Innovation; Conflict of Interests; Market Entry and Exit; Marketing; Health; Advertising; Consumer Products Industry; Health Industry

25 Apr 2014
News

Strategists analyze market forces—great strategists also look beyond the market

Traditionally, corporate strategists define industry structure, competitive positions, resources, and knowledge flows as the key sources of competitive advantage. Within these sources, they look for areas of opportunity in the View Details

June 2012 (Revised December 2017)
Case

Marc Rich and Global Commodity Trading

By: Geoffrey Jones and Espen Storli

Examines the career of Marc Rich, the world's leading commodity trader before his criminal indictment in the United States in 1983. The case surveys the historical growth of commodity trading, especially in metals, from the late nineteenth century, and its evolving... View Details

Keywords: Commodity Market; Natural Resources; Metals and Minerals; Business History; Entrepreneurship; Service Industry; Mining Industry; Africa; Europe; Middle East; North and Central America; Israel; South Africa; Iran

January 2025
Case

Liz Truss and the Thatcher Legacy: Markets and Fiscal Dominance in the United Kingdom

By: Rafael Di Tella, Pablo Ottonello and David Allen

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