Market Participation - Publications - Faculty & Research

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Scrapbooks & Collectibles- The Art of American Advertising

Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: Scrapbooks & Collectibles National Markets Advertising Products Trade... View Details

01 Feb 1998
News

Short Takes

universal participation later on," notes Austin. "Over 60 percent of the recent graduates in the 25Ð 29 age group are involved with nonprofits; toward the other end of the career - ages 55 and above - almost 90 percent are involved, and... View Details

Keywords: Judith A. Ross

04 Dec 2014
News

Hacking Health Care

new era,” he says. Sirois credits former professors Jeffrey F. Rayport (Managing in Cyberspace) and Howard H. Stevenson (Entrepreneurial Finance) with jump-starting his thinking. “It was like an epiphany,” he says. “There were lessons on learning how to leverage the... View Details

Keywords: Jill Radsken

29 May 2001
Research & Ideas

How Technological Disruption Changes Everything

disrupted. At a plenary session at the HBS Global Alumni Conference 2001, Christensen expanded on the work highlighted in his 1997 book, The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail. Disruptive technologies such as the personal computer have... View Details

Keywords: by Sean Silverthorne; Health

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Bibliography - The Art of American Advertising

Columbia: University of Missouri Press, 1987. Laird, Pamela Walker. Advertising Progress: American Business and the Rise of Consumer Marketing . Baltimore: John Hopkins University Press, 1998. Lears, Jackson. Fables of Abundance: A... View Details

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Alumni in Climate Networking Series: Miami - Blog - Business & Environment

Careers Climate Rising Climate Stories Clubs Courses & Curriculum Creating Emerging Markets Entrepreneurship Event Faculty Faculty Research IFC Decarbonization & Sustainable Production 2023 IFC Decarbonization & Sustainable Production... View Details

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Trade Catalogs - The Art of American Advertising

Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: Trade Catalogs National Markets Advertising Products Trade Catalogs Trade... View Details

Web

Trade Cards - The Art of American Advertising

Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: Trade Cards National Markets Advertising Products Trade Catalogs Trade... View Details

26 Jul 2018
News

Running the Numbers

1965) and Jonathan Kraft (MBA 1990). “It was a tremendous opportunity,” she says. “The Krafts’ customer-first focus, and commitment to analytics-based decision making, fit perfectly with my interests and skills.” As head of customer View Details

Keywords: Deborah Blagg

11 Apr 2017
First Look

First Look at New Research, April 11

Experiments 1A and 1B found that advice influenced participants more when they thought it came from an algorithm than when they thought it came from other people. This effect was robust to presenting the advisor jointly or separately... View Details

12 Mar 2013
First Look

First Look: March 12

But there's a growing consensus that ads don't work on mobile devices; consumers just don't like them. Instead of creating tiny banner ads, smart marketers will turn to apps to reach customers and engage them. Effective apps will do one... View Details

Keywords: Sean Silverthorne

31 May 2016
First Look

May 31, 2016

pounding). In two experiments, participants were eye-tracked while viewing photographs of men and women adopting either dominant, high-power (i.e., expansive and open) or submissive, low-power (i.e., contractive and closed) nonverbal... View Details

Keywords: Sean Silverthorne

02 Jul 2014
Blog Post

Connecting Fashion & Technology at Kate Spade

development, design and marketing teams. I also participated in consumer electronic trade shows for the first time to discover new products on the markets and look out for... View Details

Keywords: Technology; Consumer Products / Retail

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Launching Global Ventures - Course Catalog

of heightened geopolitical tensions, breakthrough technological innovations, and significant demographic change presents not just complexity but immense opportunity. This course provides frameworks for recognizing patterns across markets... View Details

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Site Credits - Edwin H. Land & Polaroid | Harvard Business School

SX-70 Introducing One-Step Photography TAKING THE PRODUCT TO MARKET Impact of the New Medium Medium of Artistic Expression A NOBLE PROTOTYPE OF INDUSTRY Harvard Business School and Polaroid Innovation and Entrepreneurship TIMELINE... View Details

17 Aug 2010
First Look

First Look: August 17

PublicationsAn Investigation of Earnings Management through Marketing Actions Authors:Craig J.Chapman, Thomas J. Steenburgh Publication:Management Science (forthcoming) Abstract Prior research hypothesizes that managers use "real... View Details

Keywords: Martha Lagace

26 Jul 2017
Blog Post

“Uncertainty Makes It More Interesting.”

with his friend to define his role and establish an objective for his summer, ten-week term. In addition to participating in the overall marketing plan for the Mexican Tim Hortons, Felipe is responsible for... View Details

Keywords: Consumer Products / Retail

Profile

John Smith-Ricco

by how multi-faceted everyone is here. The business titles don’t really speak to their passions or the ways in which they contribute on campus. At the Social Enterprise Club and Conference, for example, so many different kinds of people View Details

01 Aug 2005
What Do You Think?

Is There an “Efficient Market” in CEO Compensation?

Summing Up Paul Jackson sums up the thinking of most respondents to this month's column with the comment, " . . . nothing about CEO compensation seems to be 'efficient.'" Brad Millet adds, "The CEO market for... View Details

Keywords: by James Heskett

Profile

Andrew Kletzing

for general management — for making decisions and owning the consequences." In addition, Andrew participated in the Korea-United States Friendship Council, a joint group of Army officers and South Korean businessmen who, Andrew says,... View Details

Publications