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April 1995 (Revised April 1995)
Case

Pillsbury: Customer Driven Reengineering

By: Robert S. Kaplan

Pillsbury is transforming itself from an integrated producer of flour and bakery products to a value-added supplier of premium branded products. After initial successes applying activity-based costing to manufacturing operations, two senior executives decide to... View Details

Keywords: Organizational Change and Adaptation; Production; Cost Management; Activity Based Costing and Management; Customer Value and Value Chain; Food and Beverage Industry

December 1995 (Revised November 1996)
Background Note

Corporate Purpose and Responsibility

By: Lynn S. Paine

Presents several conceptions of corporate purpose and responsibility as articulated by a variety of groups and individuals during the period 1970-95. Included are materials from the Business Roundtable, the American Law Institute, the Royal Society of Arts and... View Details

Keywords: Mission and Purpose; History; Corporate Social Responsibility and Impact

15 Jun 2021
News

Taiwan Tech Firms Fear Fallout after Us Raises Supply Chain Alarm

17 Dec 2020
Video

Top 5 Cold Call Podcast Episodes for 2020

January 2021
Supplement

What Went Wrong with Boeing’s 737 Max? (B)

By: William W. George and Amram Migdal

Following the March 10, 2019, crash of Ethiopian Airlines flight 302, en route to Nairobi, Kenya and the October 29, 2018, downing of Lion Air flight 610 as it took off from Jakarta, Indonesia, Boeing’s 737 Max jet, the model flown in both instances, was grounded by... View Details

February 2013
Case

Diamond Foods, Inc.

By: Suraj Srinivasan and Tim Gray

The Diamonds Foods, Inc. case describes the major accounting blow up at the company in late 2011 that was triggered by a report by Off Wall Street, a prominent short selling research firm. Diamond Foods, a high flying growth company in 2011, grew from a walnut farmers'... View Details

May 2007 (Revised January 2009)
Case

Stryker Corporation: In-sourcing PCBs

By: Timothy A. Luehrman

This case examines a proposed investment in the capability to manufacture printed circuit boards (PCBs) in-house rather than buying them from third-party contract manufacturers. Stryker Corporation's Instruments business is considering the proposal in response to... View Details

Keywords: Competency and Skills; Capital Budgeting; Investment; Investment Return; Production; Valuation

April 2005 (Revised February 2007)
Case

American Outsourcing

By: Richard H.K. Vietor and Alexander Veytsman

Covers the phenomenon of outsourcing jobs from the United States. Reviews the evolution of Mexico's Maquiladoras, manufacturing special economic areas in China, and information technology and service-sourcing in India. Also reviews exports/imports, exchange rates,... View Details

Keywords: Job Cuts and Outsourcing; Employment; Emerging Markets; Wages; Trade; United States; Mexico; China; India

02 Dec 2013
News

Stop watching your workers

2008
Working Paper

Contracting for Servicizing

By: Michael W. Toffel

Servicizing, a novel business practice that sells product functionality rather than products, has been touted as an environmentally beneficial business practice. This paper describes how servicizing transactions mitigate some problems associated with sales... View Details

Keywords: Customer Focus and Relationships; Contracts; Market Transactions; Service Delivery; Service Operations; Sales

January 1988 (Revised May 1992)
Case

Howard Head and Prince Manufacturing, Inc.

By: Howard H. Stevenson

Deals with the issue of an entrepreneur in a very successful company deciding whether to stay through a period of great growth or to sell. What are the entrepreneur's responsibilities to the organization, to his employees, to the public? As subtopics, the issues of... View Details

Keywords: Business Growth and Maturation; Decisions; Entrepreneurship; Patents; Law; Markets; Production; Sales

June 2023 (Revised February 2024)
Case

Betting on Green Steel

By: George Serafeim and Sofoklis Melissovas

'Betting on Green Steel' traces the innovative journey embarked upon by a group of MBA students who have set out to conceive a novel steelmaker that pioneers the production of green steel. The ensemble is confronted with a series of critical choices that will shape the... View Details

Keywords: Decarbonization; Sustainability Management; Technology; Industrialization; Climate Risk; Energy; Entrepreneurship; Environmental Sustainability; Technology Adoption; Climate Change; Innovation and Invention; Business Strategy; Family Business; Steel Industry; Middle East; India

July – August 2011
Article

The Paradox of Samsung's Rise

By: Tarun Khanna, Jaeyong Song and Kyungmook Lee

Twenty years ago, few people would have predicted that Samsung could transform itself from a low-cost original equipment manufacturer to a world leader in R&D, marketing, and design, with a brand more valuable than Pepsi, Nike, or American Express. Fewer still would... View Details

Keywords: Organizational Design; Research and Development; Marketing; Business Processes; Brands and Branding; System; Globalized Markets and Industries; Transformation; Cost; Forecasting and Prediction; Production; Quality; China; India; Turkey

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November 2006 (Revised March 2007)
Case

Liz Claiborne and the New Working Woman

By: Anthony Mayo and Mark Benson

At age 47, with two decades of experience as a lead designer for a Fortune 500 fashion company, Liz Claiborne put her life savings on the line to form Liz Claiborne, Inc., a partnership that included her husband. A decade later, in 1986, Claiborne was CEO of her own... View Details

Keywords: Customer Relationship Management; Entrepreneurship; Business History; Leadership; Gender; Brands and Branding; Personal Development and Career; Apparel and Accessories Industry

February 2022
Case

NFX Capital and Moov Technologies

By: Scott Duke Kominers and Nicole Tempest Keller

In July 2019, James Currier, a general partner at San Francisco-based NFX Ventures, was considering a seed stage investment of $1.5 million in Moov Technologies, a B2B marketplace for used industrial equipment. NFX was a venture capital firm focused on seed-stage... View Details

Keywords: Venture Capital; Network Effects; Marketplace Matching; Digital Platforms; Market Design; Applications and Software; Semiconductor Industry; Financial Services Industry; San Francisco

July 11, 2024
Article

Research: New Hires’ Psychological Safety Erodes Quickly

By: Derrick P. Bransby, Michael J. Kerrissey and Amy C. Edmondson

Across industries, from manufacturing to health care, the luxury of waiting years to benefit from new talent is long gone. Thriving in today’s dynamic economy means bringing new hires up the learning curve faster than ever. Yet, the authors’ latest research suggests... View Details

Keywords: Talent and Talent Management; Learning; Interpersonal Communication; Employees

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March 2014 (Revised March 2015)
Case

Samsung Electronics: TV in an Era of Convergence

By: Karim R. Lakhani, Marco Iansiti and Kerry Herman

From the late 1990s to 2006/2007, Samsung Electronics moved from one of 170 TV manufacturers to gain dominant TV market share year over year from 2007-2013. As digital technologies increasingly converged in 2013-2014, the industry faced new questions: What was the... View Details

Keywords: Digital Innovation; Technology; Technology Management; Digital Convergence; Digital Technology; Innovation; Korea; Samsung; Television; Technological Innovation; Information Technology; Innovation and Invention; Innovation Leadership; Innovation and Management; Product Development; Product Design; Electronics Industry; Korean Peninsula; Asia

February 2003 (Revised December 2005)
Case

Susan Griffin: Formulation of a Long-Term Investment Strategy

By: Dwight B. Crane and Julia Stevens

Susan Griffin, owner and cofounder of a small manufacturing company, is formulating a long-term investment strategy. Griffin plans to sell her $10 million company and invest the revenue. She must decide how to allocate her investment so that she can rely entirely on... View Details

Keywords: Strategy; Business Exit or Shutdown; Investment

December 2000
Case

SupplierMarket.com (A)

By: William A. Sahlman and Jared Stone

Describes a decision confronting the cofounders of a B2B Internet firm that focuses on the purchasing process for manufactured direct materials. The company has raised one round of capital from two prominent venture capital firms and must decide if it makes sense to... View Details

Keywords: Leveraged Buyouts; Customers; Decisions; Venture Capital; Internet

28 May 2015
News

Breaking the Death Grip of Legacy Technologies

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