Publications

August 2002
Case

Siebel Systems: Anatomy of a Sale, Part 3

By: John A. Deighton and Das Narayandas

How does a $2 million software sale happen? This case traces efforts by Siebel Systems to sell lead management software to discount broker Quick & Reilly. The buying process is mapped out over four years. Covers in detail the last six months--from Siebel's initial... View Details

Keywords: Sales; Decision Choices and Conditions; Competitive Strategy; Customer Relationship Management; Product Marketing; Information Technology Industry

07 Mar 2023
HBS Case

ChatGPT: Did Big Tech Set Up the World for an AI Bias Disaster?

year detailing Gebru’s efforts within Google to urge caution with AI, saying tech companies shouldn’t race to launch systems without considering the potential risks and harms they could cause. She warned that unchecked AI databases could... View Details

Keywords: by Scott Van Voorhis; Technology

January 1999
Case

State Street Corporation: Leading with Information Technology (B)

By: Stephen P. Bradley and Kelley Porter

With Multi-currency HORIZON, a real-time multi-currency accounting system that replaced the traditional batch-oriented single-currency accounting system, successfully launched, State Street Corp. (State Street) began to focus on growing the scope of its business... View Details

Keywords: Accounting; Trends; Global Strategy; Growth and Development Strategy; Competitive Strategy; Information Technology; Value Creation; Financial Services Industry

01 Nov 1999
Research & Ideas

John H. Patterson and the Sales Strategy of the National Cash Register Company, 1884 to 1922

John H. Patterson created an intricate system of management to monitor and train company salesman. He gave them scripts to memorize and assigned them territory to cover. He held conventions and thematic... View Details

Keywords: by Walter A. Friedman

March 1990 (Revised October 1999)
Case

Mary Kay Cosmetics: Sales Force Incentives (A)

By: Robert L. Simons and Hilary Weston

Describes the incentive system by which Mary Kay Cosmetics motivates the sales force of 200,000 independent agents who comprise the firm's only distribution channel. Illustrates the powerful effect on sales-force behavior that results when creative types of employee... View Details

Keywords: Motivation and Incentives; Cost Management; Salesforce Management; Distribution Channels; Beauty and Cosmetics Industry; United States

04 Jun 2024
Research & Ideas

Navigating Consumer Data Privacy in an AI World

to democratic systems as a whole. Now, with ChatGPT and other gen AI tools, the questions regarding data privacy have become more complex: “Where is the data coming from? Is it sensitive to someone?” If regulators or customers ask this... View Details

Keywords: by Rachel Layne; Technology; Information Technology

February 2002
Case

Free Internet Initiative in LaGrange, Georgia

By: F. Warren McFarlan, Mark Keil and Garrett W. Meader

LaGrange, GA was the first city in the world to offer free Internet access to citizens. The city manager and mayor must assess the project and decide whether to continue. This case chronicles the city's efforts to build a telecommunications infrastructure and offer... View Details

Keywords: Internet and the Web; Infrastructure; Technology Adoption; Cost vs Benefits; Information Technology Industry; Telecommunications Industry; Georgia (state, US)

04 Dec 2017
HBS Seminar

Andrew Hoffman, University of Michigan Ross School of Business

July 2024 (Revised December 2024)
Background Note

District Heating: An Overview

By: Willy Shih and Michael W. Toffel

This note provides an overview of district heating: systems in which central plants generate heat that is conveyed by steam or water through a set of insulated pipes to send heat to residential and/or commercial buildings. It describes key elements of the system (heat... View Details

Keywords: Decarbonization; Energy Efficiency; Energy Storage; Energy Transmission; Construction; Energy; Buildings and Facilities; Governing Rules, Regulations, and Reforms; Climate Change; Operations; Energy Industry; Denmark; Europe; United States

July 2007 (Revised January 2008)
Case

Turnaround at the Veterans Health Administration (A)

By: Amy C. Edmondson, Brian R. Golden and Gary J. Young

Investigates the challenges that Dr. Kenneth W. Kizer confronted in seeking to create organizational change at the largest integrated health care system in North America, the Veterans Health Administration (VHA). Kizer was appointed as the Under Secretary of Health, to... View Details

Keywords: Problems and Challenges; Organizational Change and Adaptation; Transformation; Leadership; Consolidation; Health Care and Treatment; Service Delivery; Health Industry; Public Administration Industry; North and Central America

August 1982 (Revised January 1988)
Case

Assuming Control at Altex Aviation (A)

Two young and inexperienced MBAs buy a virtually bankrupt company. They design a decentralized control system organized around profit centers. View Details

Keywords: Restructuring; Entrepreneurship; Management Systems; Air Transportation Industry

Intentional cooperation between two organizations — BlackRock, a major asset management firm, and national non-profit, Commonwealth — created the conditions for the nation’s largest payroll processor, multiple U.S. employers, retirement record keepers, and others... View Details

01 Sep 2006
What Do You Think?

Are We Ready for Self-Management?

is management ready for this? After all, it flies in the face of traditional command and control management practices. And in many cases it will require the development and use of new View Details

Keywords: by James Heskett

April 1989
Case

Norton Auto Supply

By: Janice H. Hammond

Describes a multiechelon distribution system for the distribution of automobile spare parts. An analyst has been hired by the Norton Auto Supply Co. to improve the company's inventory planning and control techniques. Includes demand, cost, weight, and supplier lead... View Details

Keywords: Business or Company Management; Operations; Distribution Channels; Management Practices and Processes; Management; Strategy; Industrial Products Industry; Auto Industry

November 2006 (Revised August 2008)
Supplement

China Resources Corporation (B): China Resources Microelectronics

By: Dennis Campbell and David Lane

Supplements the (A) case. Late in October 2006, China Resources (Holdings) Co., Ltd. (CRC) CEO Charlie Song Lin, CFO Jiang Wel, and Information Center GM Derek Cheng were traveling from Hong Kong to Wuxi, China to attend the first ever meeting of China Resources... View Details

Keywords: Accounting; Business Conglomerates; Profit; Governance Controls; Management Systems; Business Strategy; China