Publications

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July 2021
Case

Performance Review: Joseph Park and Elena Ramírez

By: David G. Fubini and Patrick Sanguineti

Niya Jones, a Partner at a major management consulting firm, must review the work of two of her mentees––Joseph Park and Elena Ramírez––for their first end-of-year performance review as new Project Leaders. Both have produced strong results in their new roles, but... View Details

Keywords: Personal Development and Career; Management Style; Goals and Objectives; Management Analysis, Tools, and Techniques; Leadership Style

March 27, 2020
Other Article

Lessons from Italy's Response to Coronavirus

By: Gary P. Pisano, Raffaella Sadun and Michele Zanini

Policymakers in many parts of Europe and the United States are struggling to bring the rapidly spreading Covid-19 pandemic under control. In doing so, they are repeating many of the mistakes made in Italy, where the pandemic turned into a disaster. A major contributing... View Details

Keywords: COVID-19; Health Pandemics; Crisis Management; Government and Politics; Decision Making; Italy

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October 2009
Supplement

Don Soderquist: Negotiating the Wal-Mart-P&G Relationship (B)

By: James K. Sebenius and Ellen Knebel

This case follows the A case and describes the negotiations and strategic choices of Don Soderquist, who as Chief Operating Officer of Wal-Mart, helped to forge a major partnership with P&G in the 1980s and 1990s. The case chronicles the challenging barriers to success... View Details

Keywords: Negotiation Style; Partners and Partnerships; Leadership; Value Creation; Problems and Challenges; Distribution Channels; Distribution Industry

September 2003 (Revised September 2004)
Case

Grafica, Inc.: Winning the New Jersey Lottery (A)

Debra Taeschler, CEO of Grafica, is considering how to structure her agency's bid for the New Jersey Lottery account. The Lottery is facing declining sales in all major categories and plans to slash its 1999 marketing budget by 32%. Taeschler is debating whether to... View Details

Keywords: Marketing Strategy; Decision Making; Public Administration Industry; Entertainment and Recreation Industry; New Jersey

June 2003 (Revised March 2006)
Case

Modi-Revlon

By: Rohit Deshpande and Seth Schulman

The head of the Indian subsidiary of cosmetics firm Revlon faces a crucial turnaround situation for the company. After a high-profile product launch, sales were very disappointing and Revlon was trying to decide whether it should pull out of India. The Indian majority... View Details

Keywords: Business Subsidiaries; Marketing Strategy; Product Launch; Product Design; Value Creation; India

March 1987 (Revised July 1996)
Case

Kansas City Zephyrs Baseball Club, Inc.

By: Kenneth A. Merchant, Krishna G. Palepu and Joseph P. Mulloy

Describes a dispute between the owners of the major league baseball teams and the players' union about the profitability of the baseball teams. The issue is important because of the ongoing collective bargaining negotiations. A consultant is brought in to decide... View Details

Keywords: State Ownership; Compensation and Benefits; Entrepreneurship; For-Profit Firms; Accounting; Activity Based Costing and Management; Resource Allocation; Cost Accounting; Cost Management; Labor and Management Relations; Financial Management; Sports; Sports Industry; Kansas

May 1998
Case

Integral Vision Ltd. (A)

A stop-action simulation case takes participants through the process whereby four people (three young entrepreneurs and an investor) take a machine vision company from start-up to acquisition by a major publicly-traded company. Over several years, they have to... View Details

Keywords: Negotiation; Business Growth and Maturation; Acquisition; Business Startups

August 1988 (Revised April 1998)
Case

IBM 360: Giant as Entrepreneur

By: Joseph L. Bower

Presents the ingredients that went into a major entrepreneurial shift by IBM--investing $5 billion into a new product line that would obsolete any existing computer product line offered by the competition, or by IBM itself. The economic and technical challenges of this... View Details

Keywords: Change Management; Corporate Entrepreneurship; Financial Management; Investment; Organizational Change and Adaptation; Organizational Structure; Problems and Challenges; Competitive Strategy; Information Technology Industry

Find at Harvard

24 Aug 2015
News

The Workplace Culture That Flying Nannies Won’t Fix

22 Sep 2020
News

Going Back to Move Forward

12 Dec 2011
News

Good ideas for fixing economy abound on left and right

21 Aug 2018
News

What Would It Take to Get Businesses to Focus Less on Shareholder Value?

01 Jul 2016
Video

Fixing America’s Talent Supply Chain

June 2018
Background Note

Introduction to Life Settlements

By: Alexander Braun, Lauren H. Cohen, Christopher J. Malloy and Jiahua Xu

Life insurance is an asset owned by the majority of American adults (61%). Note that this 61% penetration rate is essentially at parity with home ownership (64%) and higher than that of 401(k) retirement account ownership (53%). Life settlements, or life insurance... View Details

Keywords: Insurance; Assets; Value; Markets; Investment Return

June 1996
Case

Siemens Corporation (B): Corporate Advertising for 1996

By: Stephen A. Greyser and Norman Klein

Describes the television advertising and presents examples of the comparable print ads, then documents new measurement tools and presents the results of key surveys that address audience awareness. Also includes other relevant activities to support Siemens USA's... View Details

Keywords: Advertising Campaigns; Learning; Balanced Scorecard; Operations; Outcome or Result; Advertising Industry