Publications

August 2001
Case

Strategic Capital Management, LLC (B)

By: Mark L. Mitchell, Erik Stafford and Todd Pulvino

Supplements the (A) case. View Details

Keywords: Risk and Uncertainty; Business Subsidiaries; Internet and the Web; Investment Funds; Price; Performance Efficiency; Capital Markets; Auctions; Investment Return; Equity; Planning; Financial Services Industry

07 Jul 2003
Research & Ideas

The Organizational Model for Open Source

received a grant from the Mellon Foundation to further their work for educational environments. I doubt that nonprofit foundations will define the future of software development, but all evidence would indicate that they will continue to play an important role. Keep in... View Details

Keywords: by Mallory Stark

08 Jul 2024
Research & Ideas

The Critical Computer Science Principles Every Strategic Leader Needs to Know

its own inventory. Today, Amazon is a classic example of “platformization”: The company grew from an online bookstore into a vast technological hub that provides logistics and advertising to third-party retailers and public cloud services underlying much of the View Details

Keywords: by Ben Rand; Technology; Information Technology

01 Jun 2001
News

Teaching for the Ages: the MBA Classroom in the 21st Century

IBM PCs in advance of their market introduction. We used Lotus 1-2-3 for spreadsheets, and we proudly whipped out our HP 12C calculators with their vast array of financial and statistical functions (which we mostly didn’t need but still... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

01 Dec 2013
News

Faculty Q&A: Playing the Hits

and I just didn't see it happening. So I have been investigating market trends ever since. And in fact, there's now overwhelming evidence suggesting that despite digital technology really catching on, we see demand moving more to the... View Details

Keywords: Patrick Kirchner; Arts, Entertainment; Colleges, Universities, and Professional Schools; Educational Services

April 2000 (Revised June 2001)
Case

DoubleClick Buys Abacus (A)

By: John A. Deighton

By acquiring Abacus, DoubleClick won the power to serve ads with unprecedented precision, because it brought together Web surfers' online and offline identities. Several competitors had developed advanced systems for serving ads on the web, but DoubleClick had the... View Details

Keywords: Information; Rights; Internet and the Web; Ethics; Competitive Advantage; Social Issues; Customer Focus and Relationships; Digital Marketing; Advertising Industry

Find at Harvard

01 Mar 2004
News

Toy Story

one was surprised. On the retail side, the large discount chains — WalMart and Target in particular — had steadily taken market share from specialty toy stores, in some cases using toys as a loss leader to pull in traffic. The ripple... View Details

Keywords: Susan Young; toys; Amusement, Gambling, and Recreation Industries; Arts, Entertainment

01 Dec 2009
News

Broad Range of Interests Among Nine New Faculty

accounting from the University of Chicago. He’ll tap his interests in corporate accountability and disclosure to help him teach the first-year required course Financial Reporting and Control. Assistant Professor Thales Teixeira, a member of the View Details

Keywords: Margie Kelley

November 2000
Case

beenz.com: Building "The Web's Currency" Into a Global Business

Beenz.com, an incentive-based Web currency and customer management tool, is reassessing its business in August 2000, one year after launch. The original vision was to make the currency globally available and recognized. However, the company's rapid internationalization... View Details

Keywords: Globalized Firms and Management; Growth Management; Internet and the Web; Marketing; Business Startups

April 2006 (Revised March 2007)
Case

PayPal Merchant Services

By: Thomas R. Eisenmann and Lauren Barley

In early 2006, PayPal management is deciding how to respond to Google's entry into online payments. PayPal, owned by eBay, has targeted online merchants outside eBay's auction community for its next wave of expansion. Google represents a potential threat to PayPal's... View Details

Keywords: Internet and the Web; Competition; Expansion; Service Operations; Auctions; Web Services Industry; Service Industry

01 Sep 2016
News

Alumni and Faculty Books for September 2016

the models that online retailers use to prevent internet fraud, even the most high-tech modern businesses are empowered by theory first envisioned by economists. Pakistan, India and the Bomb: Spy versus Counterspy by James Glenn (MBA... View Details

07 Sep 2016
What Do You Think?

How Can the Threat of Networks Be Reduced?

graph theorists had to say about the impact of network design on transportation and inventory location at least 60 years ago. It was my meal ticket to a position on the Harvard Business School faculty. What has changed, of course, is the impact of the View Details

Keywords: by James Heskett

13 Feb 2017
Research & Ideas

Paid Search Ads Pay Off for Lesser-Known Restaurants

just on clicks and not on calls and direction requests, I’d be less inclined to think that Yelp ads work for these businesses.” Ad effectiveness best for small businesses In recent years, internet advertising has become the... View Details

Keywords: by Dina Gerdeman; Food & Beverage

January 2003 (Revised March 2004)
Case

Silverado (A)

By: Jan W. Rivkin and Charles J. Woodard

Silverado has raised $50 million and launched its first product: an Internet-based trivia game with innovative software. In a highly uncertain environment, the young management team must decide whether to continue developing the product and whether to branch out into... View Details

Keywords: Risk and Uncertainty; Technological Innovation; Strategic Planning; Internet and the Web; Decision Choices and Conditions; Product Launch; Business Strategy; Entertainment and Recreation Industry

26 Feb 2014
News

The First Five Years: Morgan Hermand-Waiche (MBA 2010)

HERMAND-WAICHE What's the story behind Adore Me? "I had always wanted to start a company in the United States and after three years at McKinsey & Company, and following my graduation from HBS, I felt ready to take the plunge. Prior to launching Adore Me, I partnered... View Details

Keywords: online shopping; fashion; Apparel Manufacturing; Manufacturing; Clothing and Clothing Accessories Stores; Retail Trade

December 1996 (Revised July 1997)
Case

Studio Realty

By: Clayton M. Christensen and Bret J. Baird

Studio Realty created an "electronic open house" technology, by which home buyers sitting in a comfortable setting, could tour a home, viewing its rooms, its exterior, and surroundings, by clicking on digital images. Studio Realty attempted to sell or license its... View Details

Keywords: Technological Innovation; Internet and the Web; Sales; Demand and Consumers; Failure; Innovation and Management; Market Entry and Exit; Real Estate Industry