Publications

13 Jun 2011
HBS Case

Mobile Banking for the Unbanked

In many developing countries it's common for a person to have a mobile phone but not a bank account. In fact, more than 1 billion people fit this description, and the number is only likely to increase. To that end, many companies are considering how to give residents... View Details

Keywords: by Carmen Nobel; Banking; Communications; Telecommunications

24 Apr 2019
Research & Ideas

The 'Amazon Effect' Is Changing Online Price Competition—and the Fed Needs to Pay Attention

unusual to find stores from the same chain selling a product for different prices in different regions or online. Cavallo attributes this to the transparency afforded by the internet and customers’ concerns about fairness. “The web allows... View Details

Keywords: by Roberta Holland; Retail

01 Dec 2023
News

Alumni and Faculty Books and Podcasts

examples, a checklist and other tools, this guide will make you a more successful and productive communicator. Rogers and Lasky-Fink bring Strunk and White’s core ideas into the 21st century’s attention marketplace. When the influential guides to writing prose were... View Details

Keywords: podcasts

Web

Marketing Awards & Honors - Faculty & Research

Faculty Award for Outstanding Teaching. 1999 Rajiv Lal : Nominated in 1999 for the John D.C. Little Award for "When and How Is the Internet Likely to Decrease Price Competition" (with M. Sarvary, Marketing Science , 1999). 1998 Sunil... View Details

March 2020 (Revised January 2022)
Case

Michelin: Building a Digital Service Platform

By: Sunil Gupta and Christian Godwin

Michelin, a tire company with over a century of experience, attempts to develop a digital service platform for its fleet and dealer customers. The case focuses on the challenges of bringing a large, well-established company into the digital age. Concerned about the... View Details

Keywords: Change; Transformation; Customer Focus and Relationships; Decision Making; Leading Change; Growth and Development; Strategy; Digital Platforms; Internet and the Web; Auto Industry; Travel Industry; Transportation Industry; United States; France

Web

Brian Kenny | About

where he engineered a branding and marketing program to help propel the university into the top 100 nationwide. Previously he oversaw global marketing for management consultancy The Monitor Group and led marketing for Genuity, a $2 billion View Details

March 2023
Case

Ransomware Attack at Colonial Pipeline Company

By: Suraj Srinivasan and Li-Kuan Ni

On the morning of May 7, 2021, Colonial Pipeline Company became aware that the company had been the victim of a malicious ransomware attack that had stolen and locked up company data. The extortionists demanded 75 bitcoins (worth about $4.4 million at the time) in... View Details

20 Nov 2019
Research & Ideas

It's No Joke: AI Beats Humans at Making You Laugh

on friends, family, and even strangers on the Internet when they’re deciding which products to purchase or even which people to date. And they put a lot of trust in their fellow humans; 83 percent of people say they trust recommendations... View Details

Keywords: by Dina Gerdeman

01 Sep 2003
News

Kumar Mahadeva

“What’s different about our business model is that we’ve leveraged the global talent pool, kept our costs low, and stayed on top of new technologies that can benefit our clients.” Mahadeva enjoys being an entrepreneur and is excited about the innovative possibilities... View Details

Keywords: Deborah Blagg; Management, Scientific, and Technical Consulting Services; Professional Services

21 Jul 2022
Research & Ideas

Did Pandemic Stimulus Funds Spur the Rise of 'Meme Stocks'?

for the superficial internet buzz that boosted investor interest—have since come down in value in 2022. After all, their rise wasn’t prompted by strong fundamentals, the paper notes. One reason for the jump in retail stock buying after... View Details

Keywords: by Rachel Layne; Financial Services

August 2013 (Revised December 2014)
Case

Taking Dell Private

By: David J. Collis, David B. Yoffie and Matthew Shaffer

In July 2012, Michael Dell, CEO and founder of Dell, Inc., met with a representative of Silver Lake Partners to explore taking his company private. The company, which he had founded in his dorm room as a college freshman and which had made him the youngest Fortune 500... View Details

Keywords: Strategy; Going Private; The PC Market; Market For Corporate Control; Corporate Strategy; Leveraged Buyouts; Change Management; Private Equity; Market Entry and Exit; Private Ownership; Information Infrastructure; Applications and Software; Internet and the Web; Computer Industry; Technology Industry; United States

07 Aug 2013
What Do You Think?

Is There Still a Role for Judgment in Decision-Making?

the proper role of judgment in decision-making? What do you think? Original Article In the last several years, a veritable tsunami of advice on how to make decisions has hit the Internet and what few shelves remain in our local... View Details

Keywords: by James Heskett

07 Jul 2003
What Do You Think?

Can We Have Too Much Productivity Improvement?

global economy and the Internet were cited by some as being responsible for the current dilemma. John van Heteren paraphrased several respondents when he opined that "I believe that the existing definition in your article was not... View Details

Keywords: by James Heskett

August 2013 (Revised September 2015)
Case

Coursera

By: Ramon Casadesus-Masanell and Hyunjin Kim

By providing free and open-access online courses at a large scale, Massive Open Online Course (MOOC) platforms seek to innovate the business models of the traditional higher education industry. In a little over a year, Coursera had grown at a rapid rate to emerge as a... View Details

Keywords: Business Models; Strategy; Competition; Business Model; Internet and the Web; Higher Education; Competitive Advantage; Education Industry

02 Apr 2001
Research & Ideas

Not All M&As Are Alike—and That Matters

acquired 62 companies, as it races to dominate the Internet server and communication equipment fields. From the target company's point of view, an acquisition is often desirable, since it takes a massive amount of money to build a... View Details

Keywords: by Joseph L. Bower

Profile

Enrico Ferrari

grocery delivery venture in Germany and Australia, which was backed by Rocket Internet, the largest European internet incubator and investor. Although that founder's journey ultimately came to an end, Rocket recruited Enrico as the... View Details

Keywords: Tech

December 2018
Case

DraftKings and the Future of Fantasy Sports

By: Robert F. Higgins and Julia Kelley

Founded in 2012, DraftKings helped change the fantasy sports landscape by popularizing daily fantasy sports (DFS), or short-term fantasy sports tournaments that offered big cash prizes to winners. The company’s valuation exceeded $1 billion by 2015, but DraftKings soon... View Details