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      • 1991
      • Chapter

      Innovation Processes in Multinational Corporations

      By: S. Ghoshal and C. A. Bartlett
      Keywords: Multinational Firms and Management; Innovation and Invention; Business Processes
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      Ghoshal, S., and C. A. Bartlett. "Innovation Processes in Multinational Corporations." In A Diagnostic Approach to Organizational Behavior. 3rd ed. Edited by Judith R. Gordon. Needham, MA: Allyn & Bacon, 1991.
      • winter 1991
      • Article

      Global Players, Western Tactics, Japanese Outcomes: The New Japanese Market for Corporate Control

      By: W. C. Kester
      Keywords: Global Range; Outcome or Result; Markets
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      Kester, W. C. "Global Players, Western Tactics, Japanese Outcomes: The New Japanese Market for Corporate Control." California Management Review 33, no. 2 (winter 1991): 58–70.
      • November 1990 (Revised September 1991)
      • Case

      The Transformation of IBM

      By: Andrall E. Pearson and David B. Yoffie
      John Akers, IBM's chairman, must confront how to transform a $60 billion, full line, global computer company that is the leader in every market it serves, yet losing share across the board. The case explores senior management's perspective on the process of... View Details
      Keywords: Organizational Change and Adaptation; Transformation; Corporate Strategy; Adoption; Management Teams; Information Infrastructure; Information Technology; Multinational Firms and Management; Computer Industry
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      Pearson, Andrall E., and David B. Yoffie. "The Transformation of IBM." Harvard Business School Case 391-073, November 1990. (Revised September 1991.)
      • 1990
      • Chapter

      From Cross-Border Corporate Transactions to Environmental Accords

      By: James K. Sebenius
      Keywords: Globalized Firms and Management; Cross-Cultural and Cross-Border Issues; Agreements and Arrangements; Environmental Sustainability
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      Sebenius, James K. "From Cross-Border Corporate Transactions to Environmental Accords." In Corporate Dialogue, 153–160. St. Gallen, Switzerland: Internationales Management-Gesprach, 1990.
      • October 1990 (Revised September 1993)
      • Case

      Changing the Culture at British Airways

      By: John P. Kotter
      In just 10 years, 1980-1990, British Airways turned around both its declining image and financial situation. Focusing on the paramount importance of customer service, British Airways went from "bloody awful" to "bloody awesome." Experiencing a financial crisis in 1981... View Details
      Keywords: Organizational Change and Adaptation; Organizational Culture; Problems and Challenges; Customer Relationship Management; Corporate Strategy; Privatization; Air Transportation Industry; United Kingdom
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      Kotter, John P. "Changing the Culture at British Airways." Harvard Business School Case 491-009, October 1990. (Revised September 1993.)
      • July 1990 (Revised August 1994)
      • Case

      U.S. Auto Industry: Scenarios and Choices for the 1990s

      By: Malcolm S. Salter
      Asks students to prepare a capacity utilization scenario for the U.S. auto industry in 1992 and to propose proper courses of action for Ford and General Motors in the face of globalizing competition. The subject is "corporate strategy in an overcapacitized world."... View Details
      Keywords: Globalization; Business or Company Management; Competitive Strategy; Corporate Strategy; Auto Industry; United States
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      Salter, Malcolm S. "U.S. Auto Industry: Scenarios and Choices for the 1990s." Harvard Business School Case 391-001, July 1990. (Revised August 1994.)
      • January 1990 (Revised March 1991)
      • Case

      American Red Cross Blood Services: Northeast Region

      By: Robert L. Simons
      Recounts the financial difficulties and management changes experienced by American Red Cross Blood Services: Northeast Region (NER) during the 1980s. After summarizing industry-wide changes in the collection, testing, and distribution of blood and blood products, the... View Details
      Keywords: Change Management; Budgets and Budgeting; Financial Management; Restructuring; Health; SWOT Analysis; Social Enterprise; Marketplace Matching; Management Style; Organizational Culture; Organizational Change and Adaptation; Medical Devices and Supplies Industry; Health Industry; North and Central America
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      Simons, Robert L. "American Red Cross Blood Services: Northeast Region." Harvard Business School Case 190-078, January 1990. (Revised March 1991.)
      • 1990
      • Chapter

      Managing Innovation in the Transnational Corporation

      By: C. A. Bartlett and S. Ghoshal
      Keywords: Innovation and Management; Multinational Firms and Management
      Citation
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      Bartlett, C. A., and S. Ghoshal. "Managing Innovation in the Transnational Corporation." In Managing the Global Firm, edited by Christopher A. Bartlett, Y. Doz, and G. Hedlund. London: Routledge, 1990.
      • Article

      Internal Differentiation Within Multinational Corporations

      By: S. Ghoshal and N. Nohria
      Keywords: Business Ventures; Global Range
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      Ghoshal, S., and N. Nohria. "Internal Differentiation Within Multinational Corporations." Strategic Management Journal 10, no. 4 (July–August 1989): 323–337.
      • January 1988 (Revised May 1988)
      • Case

      General Motors' Asian Alliances

      By: Joseph L. Badaracco Jr.
      Describes all of General Motors' major alliances with Asian firms. These include Toyota, Fanuc, Isuzu, Daewoo, Suzuki, Nissan, and Hitachi. Students can discuss the rationale of each alliance, their risks, their management problems, and their likely evolution. Also... View Details
      Keywords: Joint Ventures; Cost Management; Globalized Firms and Management; Problems and Challenges; Alliances; Risk and Uncertainty; Adoption; Corporate Strategy
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      Badaracco, Joseph L., Jr. "General Motors' Asian Alliances." Harvard Business School Case 388-094, January 1988. (Revised May 1988.)
      • October 1987
      • Case

      Philips Group--1987, The

      By: Francis Aguilar and Michael Y. Yoshino
      Discusses how Philips, a major Dutch-based multinational company, attempts to bring about a fundamental change in its strategy, organization, and culture in response to a rapidly changing market and competitive environment. View Details
      Keywords: Multinational Firms and Management; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Corporate Strategy; Competitive Strategy; Markets; Change Management; Netherlands
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      Aguilar, Francis, and Michael Y. Yoshino. "Philips Group--1987, The." Harvard Business School Case 388-050, October 1987.
      • December 1986 (Revised January 1988)
      • Case

      Hewlett-Packard: Manufacturing Productivity Division (C)

      By: Benson P. Shapiro and Lawrence B. Levine
      Focuses on the development of a "market driven" culture at Hewlett-Packard (HP); the conflict between autonomous, well integrated divisions making products responsive to their own markets and a greater degree of systems integration at the corporate level; and the... View Details
      Keywords: Business Divisions; Marketing; Marketing Strategy; Production; Organizational Culture; Research and Development; Sales; Integration; Manufacturing Industry
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      Shapiro, Benson P., and Lawrence B. Levine. "Hewlett-Packard: Manufacturing Productivity Division (C)." Harvard Business School Case 587-103, December 1986. (Revised January 1988.)
      • December 1986 (Revised April 1987)
      • Case

      Motorola's Japan Strategy

      By: David B. Yoffie and John J. Coleman
      Keywords: Globalized Firms and Management; Corporate Strategy; Trade; Technology Industry; Communications Industry; Japan
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      Yoffie, David B., and John J. Coleman. "Motorola's Japan Strategy." Harvard Business School Case 387-093, December 1986. (Revised April 1987.)
      • November 1986 (Revised December 1992)
      • Case

      Kentucky Fried Chicken (Japan) Ltd.

      By: Christopher A. Bartlett
      Describes the internationalization of the Kentucky Fried Chicken (KFC) fast food chain, focusing on KFC's entry into Japan. An entrepreneurial country general manager, Lou Weston, battles numerous problems to establish the business and is eventually highly successful.... View Details
      Keywords: Business Subsidiaries; Entrepreneurship; Globalized Economies and Regions; Governing Rules, Regulations, and Reforms; Policy; Market Entry and Exit; Strategic Planning; Agency Theory; Perspective; Corporate Strategy; Food and Beverage Industry; Japan
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      Bartlett, Christopher A. "Kentucky Fried Chicken (Japan) Ltd." Harvard Business School Case 387-043, November 1986. (Revised December 1992.)
      • November 1986 (Revised October 1995)
      • Case

      Suzanne de Passe at Motown Productions (A)

      By: Linda A. Hill
      Illustrates: 1) the impact of a manager's leadership style on corporate culture, direction, and performance; 2) the concept of fit between leadership style and the requirements of situations in which managers find themselves; and 3) the need for managers to adapt their... View Details
      Keywords: Management Style; Race; Organizational Culture; Leadership Style; Gender; Management Teams; Change Management; Situation or Environment; Creativity; Relationships; Music Industry; Entertainment and Recreation Industry
      Citation
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      Hill, Linda A. "Suzanne de Passe at Motown Productions (A)." Harvard Business School Case 487-042, November 1986. (Revised October 1995.)
      • Article

      Linking Corporate Culture to Strategic Planning

      By: Rohit Deshpandé and A. Parasuraman
      Citation
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      Deshpandé, Rohit, and A. Parasuraman. "Linking Corporate Culture to Strategic Planning." Business Horizons 29, no. 3 (May–June 1986): 28–37.
      • 1985
      • Chapter

      Providing the Corporate Environment to Foster Innovation

      By: R. M. Kanter
      Keywords: Innovation and Management; Organizational Design; Organizational Culture
      Citation
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      Kanter, R. M. "Providing the Corporate Environment to Foster Innovation." In How to Compete beyond the 1980's: Perspectives from High Performance Companies. Westport, CT: Quorum Books, 1985. (edited by the Federal Reserve Bank of Atlanta.)
      • January 1985 (Revised March 2003)
      • Case

      Conex do Brasil

      By: Christopher A. Bartlett and John Young
      Describes interactions between Brazilian local, Latin American regional, and USA headquarters staff during the three years after establishing a manufacturing subsidiary in Sao Paulo. In a highly protected national environment, a market entry plan is developed to meet... View Details
      Keywords: Cross-Cultural and Cross-Border Issues; Resignation and Termination; Goals and Objectives; Market Entry and Exit; Operations; Performance Expectations; Opportunities; Corporate Strategy; Latin America; United States; Brazil
      Citation
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      Bartlett, Christopher A., and John Young. "Conex do Brasil." Harvard Business School Case 385-257, January 1985. (Revised March 2003.)
      • September 1984
      • Case

      Henkel Corp.: International Sealants Brand SISTA (A)

      By: Robert J. Dolan
      Corporate headquarters wishes to expand sales of a sealant product currently sold only in the West German market. Regional affiliates, operating on a profit center basis, are not enthusiastic about taking on the new product. The case describes the company's... View Details
      Keywords: Marketing Strategy; Globalization; Expansion; Profit; Conflict Management; Consumer Products Industry; Construction Industry; Europe; West Germany
      Citation
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      Dolan, Robert J. "Henkel Corp.: International Sealants Brand SISTA (A)." Harvard Business School Case 585-099, September 1984.
      • March 1981 (Revised October 1984)
      • Case

      Corning Glass Works: Indonesia

      By: Michael Y. Yoshino
      Evaluates the market opportunities and risks by Corning and International Finance Corporation in Indonesia. View Details
      Keywords: Globalized Markets and Industries; Risk and Uncertainty; Opportunities; Financial Services Industry; Indonesia
      Citation
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      Yoshino, Michael Y. "Corning Glass Works: Indonesia." Harvard Business School Case 381-119, March 1981. (Revised October 1984.)
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