Publications

September 2011 (Revised July 2019)
Background Note

Note on Neuromarketing

By: Uma R. Karmarkar

This note provides some general perspective on the neuromarketing field, with a discussion of both current practices and future directions. View Details

Keywords: Marketing; Technological Innovation

Career Coach

Connie Walsh

Connie (Kellogg '94) works with students and alumni who have had a wide variety of backgrounds and interests. Connie has 20+ years of business experience at Fortune 100 companies as well as healthcare, start-up and NFP organizations. She headed up marketing and was a... View Details

Keywords: Technology; Technology; Technology; Technology

Article

Paradise Lost (and Restored?): A Study of Psychological Safety over Time

By: Derrick P. Bransby, Michaela Kerrissey and Amy C. Edmondson

Although prior research indicates that psychological safety can fluctuate, questions about when and why remain. To gain insights into the emergence and temporal dynamics of psychological safety, we explored longitudinal data representing more than 10,000 health care... View Details

Keywords: Analytics and Data Science; Research; Attitudes; Working Conditions; Well-being; Health Industry

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February 2008 (Revised September 2008)
Case

Apple Inc., 2008

By: David B. Yoffie and Michael Slind

In January 2007, three decades after its incorporation, Apple Computer shed the second word in its name and became Apple Inc. With that move, the company signaled a fundamental shift away from its historic status as a vendor of the Macintosh personal computer (PC)... View Details

Keywords: Business Model; Leadership; Industry Growth; Corporate Strategy; Information Infrastructure; Internet and the Web; Technology Industry; Technology Industry; Technology Industry

February 2014
Article

Learning by Supplying

By: Juan Alcacer and Joanne Oxley

Learning processes lie at the heart of our understanding of how firms build capabilities to generate and sustain competitive advantage: learning by doing, learning by exporting, learning from competitors, users, and alliance partners. In this paper we focus attention... View Details

Keywords: Competitive Advantage; Organizations; Learning

Find at Harvard

Gary Pisano is the Harry E. Figgie, Jr. Professor of Business Administration at the Harvard Business School where he has been on the faculty since 1988. From 2018-2023, Pisano was Harvard Business School’s Senior Associate Dean for Faculty Promotion and... View Details

Keywords: biotechnology; electronics; health care; manufacturing; pharmaceuticals

February 2011 (Revised November 2012)
Case

PatientsLikeMe: An Online Community of Patients

By: Sunil Gupta and Jason Riis

PatientsLikeMe (PLM) is an online community where patients share their personal experiences with a disease, find other patients like them, and learn from each other. The company was founded by Jamie and Ben Heywood when their 29-year-old brother was diagnosed with ALS... View Details

Keywords: Business Startups; Health Disorders; Knowledge Sharing; Growth and Development Strategy; Product Launch; Digital Platforms; Social and Collaborative Networks; Health Industry

08 Nov 2013
HBS Seminar

Laura Diaz Anadon, Harvard Kennedy School

16 May 2018
HBS Seminar

Juan Carlos Suárez Serrato, Duke University, Economics

04 Mar 2025
Blog Post

WesTrek 2025: Exploring the future of tech in Silicon Valley

Building on a Legacy Decades in the Making For decades, WesTrek has been a flagship professional trek at Harvard Business School, giving students direct access to the heart of the tech industry. This year’s trek came at an especially exciting time, with breakthroughs... View Details

Keywords: Technology

18 May 2012
Working Paper Summaries

Organization Design for Distributed Innovation

Keywords: by Carliss Y. Baldwin

October 14, 2022
Article

The Challenges of Transforming Twitter

By: Andy Wu and Goran Calic

Elon Musk may be an idiosyncratic leader, but if he buys Twitter he’ll face a familiar business challenge: how to transform a legacy tech company. Faced with this challenge, leaders should follow five principles: 1) prioritize an objective, 2) communicate the strategy,... View Details

Keywords: Transformation; Corporate Strategy; Change Management; Leading Change; Technology Industry

Program

Real Estate Management Program

succeed in a complex market by taking a holistic approach to real estate projects and addressing challenges from a cross-disciplinary perspective. As you examine sustainability goals, design considerations, financing strategies, industry relationships, new View Details

Keywords: Real Estate; Real Estate

December 2021
Article

The Evolutionary Nature of Breakthrough Innovation: An Empirical Investigation of Firm Search Strategies

By: Dominika Kinga Randle and Gary P. Pisano

Breakthrough innovation has been an important topic of study for generations of scholars. Previous research in this domain has focused on exploring the way breakthroughs emerge from cumulative combination and recombination of prior technologies and knowledge components... View Details

Keywords: Breakthrough Innovation; Exploration And Exploitation; Search Strategy; Innovation and Invention; Technological Innovation; Strategy

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2021
Working Paper

Assessing the Strength of Network Effects in Social Network Platforms

By: Marco Iansiti

Network effects have risen to the forefront of platform competition discussions (e.g. the House Judiciary investigation of competition in digital markets, claiming that Facebook, for example, is entrenched due to strong network effects and high switching costs). While... View Details

Keywords: Social Networks; Platform Competition; Network Effects; Competition; Social Media; Digital Platforms