Fast-moving Consumer Goods - Publications - Faculty & Research

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07 Jun 2016
Op-Ed

Can Brand Trump Win a Presidency?

TripAdvisor. Brand Trump has been extended to other categories, from steaks, to education, to apparel. Not all of these ventures have succeeded. Few guests see the competencies of a good hotelier as relevant to designing distinctive... View Details

Keywords: by John A. Quelch; Advertising; Media & Broadcasting

31 Mar 2014
Research & Ideas

Encouraging Niche Content in an Ad-Driven World

variety and quality, not a lot of duplicate mainstream content” The good news: Advertising encourages bloggers to produce more and longer content, leavened with more photos and video, which prompts more bookmarking among readers. This... View Details

Keywords: by Julia Hanna; Information; Publishing; Journalism & News

18 Mar 2014
Blog Post

BaubleBar Brought to Life, and Other Tales of Joining a Start-up

big screen. Our virtual conversation is live!Julia is the Director of Business Development at BaubleBar, and oversees the company’s global digital and offline partnerships. Before HBS, Julia never worked in retail, but had lots of good... View Details

Keywords: Consumer Products / Retail; Consumer Products / Retail; Consumer Products / Retail

01 Jun 2018
News

June 2018 Alumni and Faculty Books

Consumers Make Decisions (and Why Clinicians and Managers Should Care) by Gordon Moore (AMP 79, 1978), John A. Quelch, and Emily Boudreau Oxford University Press The direct-to-consumer business model has transformed how people seek out... View Details

29 Jun 2015
HBS Case

Consumer-centered Health Care Depends on Accessible Medical Records

IT systems that handle a good chunk of the work, Quelch says. Yet consumer trust when it comes to data privacy is not always a given, and consumers want to have a say. Some... View Details

Keywords: by Dina Gerdeman; Health; Technology

02 Jan 2012
Research & Ideas

Most Popular Articles of 2011

colleagues set out to find some answers. Being the Boss (26,224) http://hbswk.hbs.edu/item/6573.html Published: January 17, 2011 Striking the right balance between good management and good leadership is a... View Details

Keywords: by Staff

25 Aug 2022
News

The Exchange: The Road Ahead for Crypto

people have all agreed that it has value. Dollars, or other established fiat currencies, are useful because lots of people are willing to exchange them for goods and services. Which means that if you’re holding a dollar, you’re pretty... View Details

Keywords: Jen McFarland Flint; Securities, Commodities, and Other Financial Investments; Finance

Fast Answer

Emerging Market/Frontier Market Fellowship Resources

Data resources for HBS Fellowship students focusing on emerging and frontier markets. Industry and Market Research Passport - Market research reports about... View Details

Fast Answer

Scaling Minority Businesses (SMB)

Where can I get started with research for my project assignment? Research Task Suggested Resources Consumer & Business Demographics United States Census Bureau - Demographic characteristics, total population,... View Details

01 Jun 2020
News

Meal Plan

consumed outside of the home, we felt it was critical to continue to operate—our restaurants serve 4.3 million meals a day on average. With so many of our locations already set up for drive-in, drive-through, and takeout, about 97 percent... View Details

Keywords: Julia Hanna; restaurants; COVID-19; pandemic; recovery; Food Services and Drinking Places; Hospitality; Food and Beverage Stores; Retail Trade

01 Sep 2016
News

3 Minute Briefing: Y Combinator’s Qasar Younis

early-stage consumer tech company; and we didn’t have a good way to distribute our product. Today Teespring is doing the same thing Cameesa did. It’s worth hundreds of millions. The idea for TalkBin came... View Details

Keywords: April White

17 Oct 2016
HBS Case

Business Solutions That Help Cut Food Waste

As much as 40 percent of food grown in the United States for human consumption is wasted. Source: Eivaisla After decades of wasteful food practices, where perfectly good food is discarded even as poverty keeps many families hungry,... View Details

Keywords: by Dina Gerdeman; Food & Beverage

01 Dec 2012
News

An Advocate for Women's Equality

"staff assistant to the president for executive manpower" was an irony not lost on many, including herself. Manpower? As she answered a press inquiry about the title at her introduction, "This is a good question with no View Details

Keywords: Richard Nixon; Chuck Colson; Executive, Legislative, and Other General Government Support; Government

06 Sep 2005
Research & Ideas

The Best Place for Retirement Funds

thinking about where to hold them, specifically, inside or outside of tax-deferred accounts. "Getting this decision right can be pretty close to a free lunch," says Bergstresser, who with colleague James Poterba, a professor at MIT's Department of Economics,... View Details

Keywords: by Ann Cullen

01 Jun 2017
News

Surveying Students’ Summer Plans

be part of GE just as it’s relocating its headquarters to Boston.” Graham Fairbairn (MBA 2018) Hometown: Sydney, Australia Destination: General Mills, Minneapolis “I come from a consumer packaged goods... View Details

Keywords: Julia Hanna

16 Jun 2003
Research & Ideas

Researchers Contribute Globalization of Markets Papers

predictor of events, but the power and sometimes outrageous language used by Levitt changed the nature of debate on the issue, and created new perspectives for managers to consider as they approach world markets. Levitt's key insight endures: View Details

Keywords: by Working Knowledge editors

01 Sep 2010
News

Fair Trade

from the book follow. An Affront to Public Morality The beauty business began modestly with the sale of products widely deemed an affront to public morality. Today, consumers around the world spend $330 billion a year on fragrances,... View Details

Keywords: Garry Emmons; Chemical Manufacturing; Manufacturing; Health and Personal Care Stores; Retail Trade

01 Mar 2004
News

Toy Story

development experts who guide product development. “This isn’t a group that just rubber stamps what we do,” explains Moynihan. “They are brutally honest with us.” The philosophy at LEGO focuses on playful learning, and that philosophy has been honed in the last few... View Details

Keywords: Susan Young; toys; Amusement, Gambling, and Recreation Industries; Arts, Entertainment

28 Jul 2014
Research & Ideas

Eyes Shut: The Consequences of Not Noticing

Editor's note: Behavioral economist Max H. Bazerman decided to pursue the subject of noticing after realizing that he wasn't very good at it himself. "The truth is that I was truly terrible at noticing," says Bazerman, the Jesse... View Details

Keywords: by Max H. Bazerman; Retail

25 Aug 2022
News

Full Stream Ahead

stands out as the rare commodity that remains as lucrative in the good times as the bad, since we don’t switch off the radio—or stop watching the films or TV shows that license music and generate revenues—when the economy sours. The last... View Details

Keywords: Jen McFarland Flint; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment