Fast-Moving Consumer Goods - Publications - Faculty & Research

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01 Dec 2012
News

An Advocate for Women's Equality

"staff assistant to the president for executive manpower" was an irony not lost on many, including herself. Manpower? As she answered a press inquiry about the title at her introduction, "This is a good question with no View Details

Keywords: Richard Nixon; Chuck Colson; Executive, Legislative, and Other General Government Support; Government

16 May 2016
HBS Case

Food Safety Economics: The Cost of a Sick Customer

prompted a greater demand for food testing in order to verify the authenticity of the claims. Increasing consumer consciousness about food safety and healthfulness: Consumers have high expectations about the... View Details

Keywords: by Dina Gerdeman; Food & Beverage

22 Mar 2010
Research & Ideas

One Strategy: Aligning Planning and Execution

deep culture of direct sales to corporate customers, the company was slow to take advantage of a rapidly emerging consumer market—at least until founder Michael Dell returned to shake things up. "Our past is littered with firms that... View Details

Keywords: by Sean Silverthorne; Video Game; Web Services

Student-Profile

Mengjie "Magie" Cheng

behaviors in greater detail, she started to investigate the possibility of a Ph.D. “My interests were quite broad when I applied, but centered around technological innovation and new product diffusion,” Magie explained. She was interested in exploring how technology... View Details

01 Jun 2012
News

Inspiration Is Not Enough

start, says Harris in his new book, Transformative Entrepreneurs (Palgrave Macmillan). But so is something much less exotic: a passion for execution. Harris focuses on stories of business geniuses who had that most rare ability to deliver on a great or even very View Details

Keywords: Sean Silverthorne; Management, Scientific, and Technical Consulting Services; Professional Services

01 Apr 1998
News

Deals For Sale

purchase goods from distributors. "A retail chain store with several outlets might bid on these items, for example," he says. Auctions are held daily and are done in real time. "You go to the site, see what other people are offering, and... View Details

Keywords: Judith A. Ross

28 Jul 2014
Research & Ideas

Eyes Shut: The Consequences of Not Noticing

Editor's note: Behavioral economist Max H. Bazerman decided to pursue the subject of noticing after realizing that he wasn't very good at it himself. "The truth is that I was truly terrible at noticing," says Bazerman, the Jesse... View Details

Keywords: by Max H. Bazerman; Retail

Fast Answer

Emerging Market/Frontier Market Fellowship Resources

Data resources for HBS Fellowship students focusing on emerging and frontier markets. Industry and Market Research Passport - Market research reports about... View Details

Fast Answer

Scaling Minority Businesses (SMB)

Where can I get started with research for my project assignment? Research Task Suggested Resources Consumer & Business Demographics United States Census Bureau - Demographic characteristics, total population,... View Details

01 Jun 2006
News

India Arrives

relatively pro-business government and an energetic young population and growing middle class that make no secret of aspiring to a better quality of life, complete with all the consumer goods such an... View Details

Keywords: Julia Hanna

25 Jul 2016
Blog Post

Advice on Switching Careers While at HBS

campus lead treks to visit the offices of a group of companies in that field. I attended the New York retail trek, during which we visited a fast-growing consumer goods company, an emerging brand of women’s... View Details

01 Dec 2011
News

Ticktock

Sleepyheads, Beware: An alarm clock that doesn’t mess around. Photo courtesy Nanda Home Related Links Watch Nanda explain Clocky See Tocky, the newest product Purchase the original Clocky case Purchase the "Life After Clocky" case In the spring of 2005, media outlets... View Details

Keywords: Carmen Nobel; viral marketing; Computer and Electronic Product Manufacturing; Manufacturing

Trade Catalogs - The Art of American Advertising

smaller manufacturers that produced passenger doors and ticket punches. The beginnings of a national market, including the rapid rise of department stores and mail order catalog retailers, had tremendous effect on the life of the home View Details

05 Sep 2007
First Look

First Look: September 5, 2007

Working PapersDesigning a Two-Sided Platform: When to Increase Search Costs? Authors:Andrei Hagiu and Bruno Jullien Abstract We propose a model for analyzing an intermediary's incentives to increase the search costs incurred by View Details

Keywords: Martha Lagace

23 Jun 2003
Research & Ideas

Historically Speaking: A Roundtable at HBS

variety of new goods and services being brought to market. Most consumers in the 1980s had not even heard of e-mail or cappuccinos. Yet in less than a decade, millions of people not only became familiar with... View Details

Keywords: by Jim Aisner

23 Mar 2010
First Look

First Look: March 23

(forthcoming) An abstract is unavailable at this time. Download the paper: http://www.people.hbs.edu/bvillalonga/VillalongaAmit_FM_Final.pdf Working Papers Banking Market Concentration and Consumer Credit Constraints: Evidence from the... View Details

Keywords: Martha Lagace

02 Jan 2012
Research & Ideas

Most Popular Articles of 2011

colleagues set out to find some answers. Being the Boss (26,224) http://hbswk.hbs.edu/item/6573.html Published: January 17, 2011 Striking the right balance between good management and good leadership is a... View Details

Keywords: by Staff

01 Sep 2012
News

On a Sound Track

business at the intersection of consumer electronics, media, and lifestyle branding. Skullcandy, which Andrus helped build with founder and former CEO Rick Alden, is expecting between $280 and $300 million in revenues this year. The... View Details

Keywords: Deborah Blagg; audio accessories; Sporting Goods, Hobby, Musical Instrument, and Book Stores; Retail Trade

13 Feb 2017
Research & Ideas

Paid Search Ads Pay Off for Lesser-Known Restaurants

For business executives trying to decide where exactly in the digital realm to invest their advertising dollars, new research indicates that paid search ads on review sites such as Yelp can be a good way to go—at least for small,... View Details

Keywords: by Dina Gerdeman; Food & Beverage

Profile

Rocio Parra

interest, luxury goods ("I would love to consume them!"), has been tested by this variety of view points. "I can look at luxury from a demographical perspective and wonder how the current... View Details