Fast-Moving Consumer Goods - Publications - Faculty & Research

13 Jun 2018
News

The First Five Years: Momchil Filev and Ben Faw (both MBA 2014)

and ranked. In February 2018, tronc, the company formerly known as Tribune Publishing, purchased a majority stake in BestReviews.com. What inspired you to launch BestReviews.com? Ben:“We both grew up reading Consumer Reports regularly and... View Details

04 Mar 2009
Op-Ed

Credit is Not the Bogey

to loan Americans money. In the housing sector, an explosion of subprime lenders gave borrowers deals that were truly too good to be true, trapping them in impossible loans. In the retail sector, credit card agencies flooded mailboxes,... View Details

Keywords: by Nicolas P. Retsinas & Eric S. Belsky; Construction; Real Estate; Financial Services

20 May 2019
Blog Post

Makeup: How Kenya Hunt Transformed Her Career Through Cosmetics

of job that could lead to.” Her parents suggested chemical engineering. “I thought it would be a good way to get through college and become self-sufficient.” At first, the plan seemed sound. An undergraduate internship with Chevron became... View Details

Keywords: Consumer Products / Retail

24 Oct 2007
Sharpening Your Skills

Sharpening Your Skills: Managing Innovation

to compete they need to innovate. But finding sources of innovation while still paying attention to the current business can be a struggle. The good news, says HBS professor Lynda Applegate, is that one of the forces that threatens... View Details

10 Mar 2021
News

Action Plan: Brewing Awareness

rental expenses to preserve jobs. Now, as India begins a massive vaccination program, Murad is glad to have made it through the worst of the pandemic with White Owl’s workforce of 120 employees largely intact. “It’s easy to abandon ship or do something that isn’t a... View Details

Keywords: Julia Hanna; beer; India; leadership; COVID-19; manufacturing; marketing; Beverage and Tobacco Product Manufacturing; Manufacturing

01 Sep 2012
News

Ideas in Action

shoppers deliberating over a luxury goods purchase. “Marketers can convince consumers that buying their product is actually a farsighted behavior,” she observes. “In that sense, View Details

Keywords: Garry Emmons;Julia Hanna;Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services; Publishing Industries (except Internet); Information

28 Apr 2009
First Look

First Look: April 28, 2009

show that the same behaviors produce more ethical condemnation when they happen to produce bad rather than good outcomes, even if the outcomes are determined by chance. Our studies show that individuals judge behaviors as less ethical,... View Details

Keywords: Martha Lagace

20 Nov 2012
First Look

First Look: November 20

experiment, children chose how to assign a good or bad prize to themselves and another participant by either unilaterally deciding who would get each prize or by using a fair procedure-flipping a coin in private. Older children were much... View Details

Keywords: Sean Silverthorne

25 Jul 2016
Blog Post

Advice on Switching Careers While at HBS

campus lead treks to visit the offices of a group of companies in that field. I attended the New York retail trek, during which we visited a fast-growing consumer goods company, an emerging brand of women’s... View Details

12 Apr 2018
Blog Post

Reading Between the Lines: How to Spot the Skills You Need Among the Resumes You Get

read so that anyone can understand what they did. But they often don’t.” Jonathan Tamblyn, the head of talent at L2, a consumer products digital marketing firm, sees the challenge through the lens of cutting-edge companies that have... View Details

Keywords: All Industries

Web

Buy Now, Pay Later: Research Links - Printed Collections

HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Introduction Credit in Pre-Industrial Society Credit and the Market Economy: The Rise of Credit Reporting Credit in a... View Details

14 May 2013
First Look

First Look: May 14

effective care teams and good management of local operations (clinical microsystems). Clinicians influence both, and local clinician leaders will have several key tasks. Publisher's link: http://www.nejm.org/doi/full/10.1056/NEJMp1301814... View Details

Keywords: Sean Silverthorne

Fast Answer

Digital Innovation and Transformation: Resources useful for Course Assignments

consumer goods, and automotive. Additionally: You may... View Details

August 2019 (Revised February 2020)
Case

New Hope Liuhe: Building an Integrated Agri-Food Business

By: Forest L. Reinhardt, Shu Lin, Natalie Kindred and Nancy Hua Dai

In October 2018, LIU Chang (Angela), chairman of Beijing-based New Hope Liuhe (NHL), was considering the strategy of the firm. With $9 billion in sales and a presence in nearly 20 countries, NHL was China’s largest animal feed producer and a major pork and poultry... View Details

Citation

Educators

Purchase

18 Mar 2014
Blog Post

BaubleBar Brought to Life, and Other Tales of Joining a Start-up

big screen. Our virtual conversation is live!Julia is the Director of Business Development at BaubleBar, and oversees the company’s global digital and offline partnerships. Before HBS, Julia never worked in retail, but had lots of good... View Details

Keywords: Consumer Products / Retail; Consumer Products / Retail; Consumer Products / Retail

01 Dec 2007
News

Lighten Up

sporting goods companies. But Kim and Coup weren’t interested in selling the company yet. Meanwhile, Timberland, based in Stratham, New Hampshire, had been assembling a collection of brands under the umbrella of its outdoor group to... View Details

Keywords: Kathryn Jones; Sporting Goods, Hobby, Musical Instrument, and Book Stores; Retail Trade

14 Mar 2019
News

The Merchant of Osaka

moving.” Oishi had watched it all unfold as she built a career as a partner in McKinsey’s consumer goods practice in Tokyo—an almost ideal match for the sort of person who can’t not solve problems. Where... View Details

Keywords: Health, Social Assistance

18 Nov 2009
HBS Case

Customer Feedback Not on elBulli’s Menu

customers like his product? HBS assistant professor Michael Norton's interest in what motivates seemingly irrational consumer behavior has found a perfect subject in Adrià. To eat at elBulli, customers must navigate a mysterious... View Details

Keywords: by Julia Hanna; Food & Beverage

Profile

Jackie Burgos

family visits to the Dominican Republic. “I was actually terrified of flying so far away for so long,” she says. But the experience, which involved consumer research for a water bottle for children, proved to be transformative, largely... View Details

Web

Product Management - Course Catalog

executive, this course aims to provide an introduction to product management and expose students to key product development and growth strategies so they can build, optimize and scale products following graduation. Product examples cover a range of technology products... View Details

Publications