Publications

January 2025 (Revised April 2025)
Case

Blue Frontier: Disrupting Air Conditioning

By: Rosabeth Moss Kanter and Jacob A. Small

Serial entrepreneur Daniel Betts founded Blue Frontier in South Florida to offer a climate-friendly solution to increase air conditioning efficiency and dehumidify using new technology he developed. Backed by significant venture capital, Blue Frontier had to choose... View Details

Keywords: Entrepreneurship; Climate Change; Environmental Sustainability; Technological Innovation; Market Entry and Exit; Performance Efficiency; Business Strategy; Florida

Web

Event Guidelines | About

including but not limited to the exterior of buildings, doors/access points, windows, fences, entry posts, gates, utility or flag poles, waste containers, lighting, furniture, equipment, walls, floors, walkways/pavers, steps, statues,... View Details

August 2000 (Revised September 2005)
Case

Omnitel Pronto Italia

By: Rajiv Lal, Carin-Isabel Knoop and Suma Raju

Describes the situation faced by Omnitel soon after launching its mobile telecommunication services in Italy in December 1995. Competing against the Italian monopoly, TIM, Omnitel had positioned its services to be better on the quality dimension. However, sales were... View Details

Keywords: Customer Satisfaction; Marketing Channels; Marketing Strategy; Product Positioning; Market Entry and Exit; Product Development; Sales; Competition; Segmentation; Value Creation; Telecommunications Industry; Italy

May 1999 (Revised August 1999)
Case

Victory Supermarkets: Expansion Strategy?

By: David E. Bell and Ann Leamon

Jay DiGeronimo, president of a 16-store supermarket chain, is trying to decide the timing and method for expanding his chain. The family-owned company could continue in a maintenance mode, with each family member running one store. It could expand slowly using a new... View Details

Keywords: Budgets and Budgeting; Cost vs Benefits; Trade; Investment; Market Entry and Exit; Supply Chain Management; Private Ownership; Competition; Expansion; Retail Industry

Find at Harvard

14 Jul 2015
First Look

First Look: July 14, 2015

allocate more internal money to the fund, or should they open it up to third party investors? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/315109-PDF-ENG Harvard Business School Case 215-038 The Complexity of Vanguard's View Details

Keywords: Sean Silverthorne

01 Apr 2000
News

Real World Issues Aired at Student Led Conferences

which panelists discussed the integration of financial markets and collaboration among different players in technology sectors as evidence of the power of globalization. Attendees could then choose one of several panel discussions that addressed issues such as China's... View Details

Keywords: Mary Ellen Gardner

06 Dec 2006
Op-Ed

India Needs to Encourage Trade with China

procedural roadblocks for the likes of Chinese telecom products maker Huawei Technologies, and why not facilitate Chinese entry into India? It will be a worthy complement to continued dialogue regarding the border disputes. View Details

Keywords: by Tarun Khanna

01 Jun 2016
News

Ask the Expert: Barreling Ahead

such as acquiring something they don’t have, acquiring something they’re finding it difficult to develop, or jump-starting their entry into a category where they want to be more successful. As the old saying goes, “Why mess with success?”... View Details

14 Dec 2010
First Look

First Look: Dec. 14

research on firm entry into new domains by examining heterogeneity in firms' framing and feature-level entry choices. Download the paper: http://www.hbs.edu/research/pdf/11-007.pdf Modularity for Value... View Details

Keywords: Sean Silverthorne

24 Jul 2006
Research & Ideas

How Kayak Users Built a New Industry

also be an opportunity for established firms to enter the new industry. In the paper we emphasize that capital generally needs to stay in place for some period of time: You don't want to see your investment wiped out by the next new thing to sweep the community. So, in... View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation

July 2023
Case

DayTwo: Going to Market with Gut Microbiome (Abridged)

By: Ayelet Israeli

DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals. After a first year of trial rollout in... View Details

Keywords: Business Startups; AI and Machine Learning; Nutrition; Market Entry and Exit; Product Marketing; Distribution Channels

January 2012 (Revised March 2013)
Case

Ctrip: Scientifically Managing Travel Services

By: David A. Garvin and Nancy Hua Dai

Ctrip is a $437 million Chinese on-line travel services company with a scientific, data driven approach to management. The case explores Ctrip's founding and early growth, its expansion into multiple market segments including hotel reservations, air ticketing, leisure... View Details

Keywords: Scientific Management; Data-driven Management; Management; Expansion; Business Growth and Maturation; Market Entry and Exit; Mathematical Methods; Business Processes; Information Management; Travel Industry; China

2011
Working Paper

Platform Competition under Asymmetric Information

In the context of platform competition in a two-sided market, we study how ex-ante uncertainty and ex-post asymmetric information concerning the value of a new technology affects the strategies of the platforms and the market outcome. We find that the incumbent... View Details

Keywords: Information; Technological Innovation; Market Entry and Exit; Two-Sided Platforms; Outcome or Result; Performance Efficiency; Risk and Uncertainty; Competitive Strategy

Read Now

October 2004 (Revised April 2005)
Case

Lexar Media: The Digital Photography Company?

Examines growth options for a start-up that has parlayed its core technology in flash memory controllers into a rapidly growing position in the emerging digital photography industry. The new CEO must decide whether LexarMedia should maintain its identity as a digital... View Details

Keywords: Technology; Mission and Purpose; Organizational Change and Adaptation; Growth Management; Market Entry and Exit; Business Startups; Business Strategy; Technology Industry

2004
Working Paper

Regulation and Reaction: The Other Side of Free Banking in Antebellum New York

By: David A. Moss and Sarah Brennan

Free banking, which first appeared in the United States in the late 1830s, comprised two essential features: general incorporation for banks and rigorous security requirements for note issue. Because the general incorporation feature is what allowed free entry, it has... View Details

Keywords: History; Law; Competition; Financial Liquidity; Money; Market Entry and Exit; Financing and Loans; Banks and Banking; Banking Industry

August 1990 (Revised February 1991)
Case

Whirlpool Corp.

By: Michael Y. Yoshino and Sarah D. Hall

Examines the company's global strategy and potential acquisition of Philips' major domestic appliance operations in Europe in light of increasing trends toward globilization in the major appliance industry. Allows discussions weighing the advantages and risks of... View Details

Keywords: Acquisition; Joint Ventures; Global Strategy; Market Entry and Exit; Risk and Uncertainty; Opportunities; Competitive Strategy; Consumer Products Industry; Europe

September 2009 (Revised January 2012)
Case

Suntech Power

By: Richard H.K. Vietor

Suntech, a Chinese manufacturer of photovoltaic cells and solar panels, is the third largest solar company in the world. About 90 percent of its sales have been in Europe—especially Germany and Spain. But with its new "pluto" technology, and with new governmental... View Details

Keywords: Solar Power; Renewable Energy; Globalized Markets and Industries; Competition; Market Entry and Exit; Business and Government Relations; Expansion; Strategy; Energy Industry; Green Technology Industry; China

January 2011
Case

Serious Materials

By: Thomas J. Steenburgh and Elizabeth A. Kind

Serious Materials is a start up who is moving into clean tech markets. The company's first product, QuietRock, originated the sound proofing drywall category and created a steady stream of revenue. It was now considering how to expand its product line to compete in the... View Details

Keywords: Business Startups; Entrepreneurship; Brands and Branding; Marketing Strategy; Product Launch; Product Positioning; Market Entry and Exit; Green Technology Industry

August 2010 (Revised July 2012)
Case

Cork'd: Building a Social Network for Wine Lovers

Lindsay Ronga and Gary Vaynerchuk are launching Cork'd, an online social network for wine lovers. Despite Gary's status as a celebrity wine connoisseur, the team faces a significant challenge: several other wine social networks are well established and already have... View Details

Keywords: Entrepreneurship; Product Launch; Network Effects; Market Entry and Exit; Social and Collaborative Networks; Competitive Strategy; Food and Beverage Industry