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  • All HBS Web  (1,759)
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  • April 2000 (Revised June 2001)
  • Case

DoubleClick Buys Abacus (A)

By: John A. Deighton
By acquiring Abacus, DoubleClick won the power to serve ads with unprecedented precision, because it brought together Web surfers' online and offline identities. Several competitors had developed advanced systems for serving ads on the web, but DoubleClick had the... View Details
Keywords: Information; Rights; Internet and the Web; Ethics; Competitive Advantage; Social Issues; Customer Focus and Relationships; Digital Marketing; Advertising Industry
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Deighton, John A. "DoubleClick Buys Abacus (A)." Harvard Business School Case 500-091, April 2000. (Revised June 2001.) (request a courtesy copy.)
  • 17 Feb 2016
  • Blog Post

Through The Eyes of The Patient: A Recap of The 13th Annual Health Care Conference

attending to patients following hospital discharge. Eight panels explored various segments of health care more deeply, focusing on a diverse range of areas including Consumer Health, Devices and Diagnostics, Digital Health, Emerging... View Details
Keywords: Health Care
  • 01 Apr 1997
  • News

Facing the Music

concern over piracy has been blown out of proportion." Still, Sviokla sees major challenges ahead for record labels. "They had better get busy understanding how they're going to police their intellectual property rights in a View Details
Keywords: Marguerite Rigoglioso
  • 10 Aug 2016
  • Research & Ideas

Prospective Students Steer Clear of Schools Rocked by Scandal

in applications, although just how many students shy away from applying depends largely on how widely the incident is reported in the media. The June research paper The Impact of Campus Scandals on College Applications shows that a college with a scandal splashed... View Details
Keywords: by Dina Gerdeman; Education
  • 19 Oct 2021
  • News

In the Contest for Content

Courtesy Sherrese Clarke Soares Courtesy Sherrese Clarke Soares As the founder and CEO of HarbourView Equity Partners, Sherrese Clarke Soares (MBA 2004) is establishing herself within the high-stakes contest to own the catalogs of music that attract users to social... View Details
Keywords: Publishing Industries (except Internet); Information
  • March 2011
  • Case

MorphoSys AG: The Evolution of a Biotechnology Business Model

By: Gary P. Pisano, Ryan Johnson and Carin-Isabel Knoop
In the biotech world, the 18-year-old Munich-based company MorphoSys was a rarity: it was profitable. The company achieved this profitability not by developing and selling its own drugs, but by licensing access to its proprietary library of human antibodies. Recently,... View Details
Keywords: Business Model; Profit; Intellectual Property; Rights; Risk Management; Digital Platforms; Product Development; Business and Shareholder Relations; Vertical Integration; Biotechnology Industry; Munich
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Pisano, Gary P., Ryan Johnson, and Carin-Isabel Knoop. "MorphoSys AG: The Evolution of a Biotechnology Business Model." Harvard Business School Case 611-046, March 2011.
  • Fast Answer

FIELD Global Immersion Resources: Morocco

on Browse at the top of the screen On the next screen click on Industry and Market Research and then click on Business Monitor International (BMI) Industry Reports Click  on Browse by Location and navigate to the country of interest.... View Details
  • Web

1939 De Soto luggage locker has increased capacity - The Human Factor – Baker Library | Bloomberg Center, Historical Collections

“bustle,” has 23 cubic feet of usable trunk space, 27 percent more than the big trunk on the 1938 De Soto models. Fitting right into the smooth flowing contours of De Soto’s new streamline styling, the luggage locker is completely... View Details
  • 04 Jun 2020
  • Blog Post

What MBAs can do in Defense of Black Lives

right away. Join a protest or take virtual action. If you’ve never participated in a protest before, now is the time to do it! You can also take virtual action by signing petitions, engaging in social media... View Details
  • 07 Oct 2021
  • News

Bringing Light to the Fight

own businesses and is now director of the Auckland International Airport and chair of Spark, New Zealand’s largest telecommunications and digital services company. “Measuring performance in charity is as important as in a commercial... View Details
  • 29 Oct 2007
  • HBS Case

Marketing Maria: Managing the Athlete Endorsement

is it a global business? Anita Elberse: The sports marketing industry, covering everything from television rights to endorsements, sponsorships, and merchandising, is an important sector and growing rapidly. In its Global Entertainment... View Details
Keywords: by Sarah Jane Gilbert; Sports
  • 01 Mar 2016
  • News

The People’s Pods

And because the addressable market has gone from that local geography to everyone, the best content, even if it’s in a niche, always rises to the top. HBS: How much money can really be behind this boom? What would a podcasting bubble look like? RF: A lot of people... View Details
Keywords: Dan Morrell
  • January 2015 (Revised October 2018)
  • Case

Nasty Gals Do It Better

By: David Collis, Diane Chang, Matthew Shaffer and Ashley Hartman
In 2006, Sophia Amoruso started Nasty Gal, an eBay boutique selling vintage clothes. With a strong sense of style and personality, Amoruso poured herself into building the brand and developing relationships with her customers—typically the slightly edgy 18–24 year old.... View Details
Keywords: Business Growth; Brand Management; Online Retail; Clothing; Apparel; Expansion; Growth and Development Strategy; Brands and Branding; Management; Marketing Strategy; Strategic Planning; Social Media; E-commerce; Digital Marketing; Retail Industry; Apparel and Accessories Industry; United States
Citation
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Collis, David, Diane Chang, Matthew Shaffer, and Ashley Hartman. "Nasty Gals Do It Better." Harvard Business School Case 715-412, January 2015. (Revised October 2018.)
  • 23 Oct 2018
  • First Look

New Research and Ideas, October 23, 2018

Raising Quality in a Healthcare Company Using digital and social media tools and lessons learned from prior change campaigns as a middle manager in a large biotech company, Sandra Brown continued in a new... View Details
Keywords: Dina Gerdeman
  • 01 Dec 2017
  • News

Ask the Expert: Human Intelligence

immersive shopping experience in your home or in a brick-and-mortar store. Some customers are set in the way they shop. Will they appreciate these changes? Who knows? But the next generation will be AI natives—the way millennials are View Details
Keywords: April White
  • Profile

Donna Khalife

Why was earning your MBA at HBS important to you? Earning my MBA at HBS was critical in giving me the right environment to explore my passions and gain new skills to pursue those passions whole-heartedly. How has your HBS experience... View Details
Keywords: Entertainment / Media; Entertainment / Media
  • Web

Tools & Services | Information Technology

Printing Services Learn more about the printing services offered at HBS. Information Security Learn about the ways you can keep your data and systems, and HBS, safe. Media & AV Explore the media and... View Details
  • 01 Dec 2020
  • News

A New Approach to Contact Tracing

surveillance. It was then, and is now, a matter of using personal data to secure public health. That raises both its promise and its perils, and the leadership task is to navigate the balance.” MORE STORIES ABOUT IMPACT: The Digital... View Details
Keywords: Jennifer Gillespie; Government
  • Web

Strategic Plan | Information Technology

who make a difference in the world. Underpinning our mission, vision, and priorities is a set of strategic initiatives that will help us ensure a cutting-edge digital and technology landscape. The strategic plan was developed in close... View Details
  • 17 Apr 2007
  • First Look

First Look: April 17, 2007

the right balance between the private benefits of integrated markets and the public value of civic engagement, evidence on the size of the positive spillovers from local media is needed. To date, such... View Details
Keywords: Martha Lagace
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