Digital Media Rights - Publications - Faculty & Research

September 2014 (Revised March 2015)
Case

Managing Multi-Media Audiences at WHDH (Boston)

By: Thales Teixeira and V. Kasturi Rangan

WHDH's Channel 7 News rose to the #1 position in Boston-area news broadcasting through its embrace of an innovative format and for affiliating with NBC. Since the early 2000s, however, other news programs had copied their format, and young audiences had begun to use... View Details

Keywords: Online News; Television Advertising; Attention Economics; Cross-media Efforts; Competition; Internet and the Web; Consumer Behavior; Organizational Change and Adaptation; Change Management; Marketing Strategy; Decision Choices and Conditions; Digital Marketing; Television Entertainment; Media and Broadcasting Industry; Boston

Citation

Educators

Purchase

02 Aug 2006
Research & Ideas

Investor Protection: The Czech Experience

drama behind the scenes, however, ultimately eclipsed the programming at TV Nova. Despite the eventual 99-percent stake held in the channel by Central European Media Enterprises (CME), the holding company of Ronald Lauder (one of the... View Details

Keywords: by Martha Lagace; Media & Broadcasting; Media & Broadcasting

Portrait Project

Marie-Laure Goepfer

"I want everything, right now, and I want it all. I do not want to be modest and just be happy with a little piece if I behave well. I want everything to be as beautiful as when I was a child - or die." – Antigone, Jean Anouilh... View Details

01 Oct 2001
News

Peter W. Olson: By the Book

the book business fascinated me," says Olson, who joined the German media corporation Bertelsmann in 1988 and worked his way up to chairman of its North American book group. When Bertelsmann acquired Random House in 1998, Olson was... View Details

Keywords: Hanna, Julia; Publishing Industries (except Internet); Information

Profile

Brian T. Bedol

For Brian Bedol, the founder and CEO of Bedrocket Media Ventures, entrepreneurship was deeply engrained from his childhood in Cleveland. Bedol’s father founded a successful small housewares manufacturing and metal stamping business and... View Details

30 Oct 2012
First Look

First Look: October 30

the challenges of staying competitive and profitable in the new and increasingly digital media landscape. Purchase this case:http://hbr.org/search/713423-PDF-ENG Reconfiguring Stroke Care in North Central... View Details

Keywords: Sean Silverthorne

Desiderio A. Arnaz

In 1951, Desi Arnaz and Lucille Ball first telecasted their situation comedy - “I Love Lucy,” which was an overnight sensation. Desilu Productions literally created the phenomenon of reruns. Selling the rerun rights of “I Love Lucy” to... View Details

Keywords: Entertainment & Broadcast Media

08 Jul 2002
Research & Ideas

How to Fashion Your New E-Business Model

Information Age business innovations include: Digital production and distribution technologies (broadband and wireless networks, sophisticated content creation, flexible knowledge management) An operating model (integrated supply chains... View Details

Keywords: by Lynda M. Applegate

01 Apr 1997
News

Facing the Music

concern over piracy has been blown out of proportion." Still, Sviokla sees major challenges ahead for record labels. "They had better get busy understanding how they're going to police their intellectual property rights in a View Details

Keywords: Marguerite Rigoglioso

01 Apr 1999
News

Short Takes

argued that they cannot realistically or financially be held responsible for the labor practices of their foreign suppliers." This hands-off stance has been changing, Spar observes, "as a direct result of heightened human rights activism,... View Details

Keywords: Eileen K. McCluskey

01 Sep 2009
News

E Ink’s Wild Ride

“Some decent-looking pixels and a really excellent vision.” That’s all it took for Russ Wilcox to fall for the technology that would become E Ink, a company supplying the electronic ink for a new world of digital reading devices. Now, as... View Details

Keywords: Julia Hanna; e-books; e-reading; News, Library, Internet, and Other Services; Information; Computer and Electronic Product Manufacturing; Manufacturing

21 Nov 2016
Research & Ideas

It Matters That Your CEO Doesn't Know Much About Sales

across levels and functions. US companies alone spend about $900 billion on sales efforts annually. That’s more than 3 times what they spend on media advertising and about 10 times what they spend on social View Details

Keywords: by Michael Blanding

10 Apr 2007
First Look

First Look: April 10, 2007

Working PapersNone this week. Cases & Course MaterialsAscent Media Group (A) Harvard Business School Case 607-064 Ascent Media races to adapt to the changes resulting from increasing View Details

Keywords: Martha Lagace

Web

Black History Month | Baker Library

Entrepreneurship Dive into Mintel for Black-focused consumer research reports: Black Americans and Symbols of Identity - US - 2024 Marketing to Black Millennials and Gen Zs - US - 2024 Look at EMARKETER's reports related to Black consumer's View Details

04 May 2020
Research & Ideas

Predictions, Prophets, and Restarting Your Business

clear-cut. “A problem with megatrend predictions is that, even if they turn out to be generally accurate, they’re not managerially useful.” In the first month of social distancing in the United States, online sales at Walmart and Target indeed surged by double View Details

Keywords: by Frank V. Cespedes

31 Jul 2018
First Look

New Research and Ideas, July 31, 2018

and financial technology, the digital health ecosystem is in its nascent stages and has been waiting for a catalyst to seed the system. This National Health Protection Scheme is expected to provide just this impetus for widespread... View Details

Keywords: Dina Gerdeman

10 May 2015
Blog Post

Brand Strategist Turns Entrepreneur

off last spring. What did you do before coming to HBS? Before HBS I served as a brand strategy and market research consultant for retail, media and technology firms. For about five years, I thoroughly enjoyed advising clients on topics... View Details

25 Aug 2022
News

Action Plan: Fired Up

food.” Traeger’s 1.7 million social media followers, a mainstay of brand loyalty in uncertain times, continue to reinforce the company-customer bond, participating in live, online cooking classes that average 144,000 weekly views,... View Details

Keywords: Deborah Blagg; company culture; barbecue; entertaining; food; marketing; brand

2021
Report

The Economic Impact of the Market-Making Internet Advertising, Content, Commerce, and Innovation

By: John A. Deighton and Leora Kornfeld

This research about the economic value of the Internet is conducted approximately every four years and highlights the importance of the internet ecosystem, which enables job creation and market-making opportunities. This highly valued, extensive piece of economic... View Details

Keywords: Internet and the Web; Digital Marketing; Innovation and Invention; Communication Technology; Social Media; Advertising; Value; Brands and Branding