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- All HBS Web
(2,147)
- News (375)
- Research (1,415)
- Events (1)
- Multimedia (6)
- Faculty Publications (627)
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- 22 May 2007
- First Look
First Look: May 22, 2007
chapter as one of the great marketing companies, in league with Kraft Food or Coca-Cola. The job of the next CEO would be to unlock the enterprise value of the company in the face of continuing customer... View Details
Keywords: Martha Lagace
- 03 Apr 2019
- Book
Fintech's Game-Changing Opportunities for Small Business
of new fintech entrepreneurs began to change that by improving the speed and ease of the small business customer experience, and making their financial activity more visible to potential lenders. Lagace: How much do small-business owners... View Details
- 29 Sep 2003
- Research & Ideas
Pride Goeth Before a Profit
into a very powerful motivating force. In a tough economic environment, when there is little money for bonuses and a lot of concern about layoffs, Katzenbach says it becomes even more important to communicate with employees about the View Details
Keywords: by Theodore Kinni
- 25 Sep 2018
- First Look
New Research and Ideas, September 25, 2018
from Medical Device Recalls By: Ball, George P., Jeffrey T. Macher, and Ariel Dora Stern Abstract—When innovations are successfully commercialized into new products, they can create value for both consumers and firms. When products... View Details
Keywords: Dina Gerdeman
- 10 Jul 2000
- Research & Ideas
IT Links for Boundaryless Companies
of projects, to try things out, to see what works. Delivery of value is ongoing. The default in this model is action. The idea is you do custom assembly, but you put a premium on the ability of those things... View Details
Keywords: by Kenneth Liss
- 12 Oct 1999
- Research & Ideas
Building Bridges: New Dimensions in Negotiation
Examples," Sebenius details how "3-D negotiation" provides practitioners with skills for effective dealmaking that create value on a sustainable basis. According to Sebenius, the first dimension of negotiation is by far the... View Details
Keywords: by Anita M. Harris
- 11 Apr 2007
- Research & Ideas
Adding Time to Activity-Based Costing
how companies create value for customers and shareholders. The BSC measures the customer value proposition, and links critical processes and... View Details
Keywords: by Sarah Jane Gilbert
- 10 Oct 2007
- First Look
First Look: First Look: October 10
Abstract We study the effect of small windfalls on consumer-spending decisions by examining the purchasing behavior of a sample of online grocery shoppers over the course of a year. We compare the purchases customers make when redeeming a... View Details
Keywords: Martha Lagace
- July 1989 (Revised May 2004)
- Case
Colonial Homes
By: David E. Bell
Colonial Homes supplies a complete raw materials package to build entire homes. The price of the package is guaranteed at the signing of the sales contract, while delivery (and payment) are not effected for up to six months. In an effort to reduce its exposure to... View Details
Keywords: Customer Value and Value Chain; Contracts; Price; Price Bubble; Fluctuation; Monopoly; Problems and Challenges; Sales; Accommodations Industry; Real Estate Industry
Bell, David E. "Colonial Homes." Harvard Business School Case 190-008, July 1989. (Revised May 2004.)
- 10 Apr 2018
- First Look
First Look at New Research, April 10, 2018
decoupling of the sources of value in education programs—on the future of executive education. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=54353 Harvard Business School Case 518-046 Molino Cañuelas: Serving... View Details
Keywords: Sean Silverthorne
- 24 Apr 2018
- First Look
First Look at New Research and Ideas, April 24, 2018
address some of them. How will the hospital grow in the future? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/318054 Harvard Business School Case 518-077 Customer Lifetime Social Value (CLSV)... View Details
Keywords: Sean Silverthorne
- 28 Jul 2009
- First Look
First Look: July 28
fashion company competing in a variety of unconventional ways, many "experience economy" related. Moods fronts their brand with the "boy band" images of its three founders and designs eccentric features into their clothes as a way of gaining... View Details
Keywords: Martha Lagace
- 10 Jun 2013
- Research & Ideas
How Numbers Talk to People
deep statistical analysis, just good data and reporting approaches. It is often encountered in online businesses, where customer clickstreams provide plenty of data-often too much-for analysis. One expert practitioner of the CSI story... View Details
- December 1997 (Revised May 1998)
- Case
CUC and HFS: Corporate Identity for a "Merger of Equals"
By: Stephen A. Greyser and Robert J. Crawford
In the wake of a major $20 billion market capitalization "merger of equals," two large consumer service firms must determine a new name for the new entity. Neither CUC nor HFS is well known among consumers. The CUC Services (e.g., shopping, travel, credit card... View Details
Keywords: Mergers and Acquisitions; Capital; Brands and Branding; Identity; Customization and Personalization; Value; Service Industry
Greyser, Stephen A., and Robert J. Crawford. CUC and HFS: Corporate Identity for a "Merger of Equals". Harvard Business School Case 598-028, December 1997. (Revised May 1998.)
- 20 Oct 2014
- Research & Ideas
Users Love Ello, But What’s the Business Model?
for a 26-year-old backpacker. I might be willing to pay quite a bit for a service that caters to my needs and puts me in touch with other similarly-minded people. The key is to identify what the value is to your View Details
- 23 Apr 2019
- First Look
New Research and Ideas, April 23, 2019
offer opportunities for future research. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=56001 Rehabilitating Corporate Purpose By: Salter, Malcolm S. Abstract—In this paper, I address how the ascendance of the theory of shareholder View Details
Keywords: Dina Gerdeman
- 13 Dec 2016
- First Look
December 13, 2016
health care marketplace and make competing on value central to their strategy. All stakeholders in the health care industry—regulators, providers, insurers, employers, and patients themselves—have roles to play in creating real... View Details
Keywords: Carmen Nobel
- 10 Sep 2008
- Research & Ideas
Long-Tail Economics? Give Me Blockbusters!
customers and drive distribution for other products in a company's portfolio. A company's commitment to searching out potential blockbusters and then investing in marketing to convert potential to reality attracts and retains top... View Details
- 16 Nov 2010
- Lessons from the Classroom
Data.gov: Matching Government Data with Rapid Innovation
sector to add value to government data. In particular, it may prove a boon to small businesses, which can devise creative applications. Organizational agility: As a lean organization with minimal staff, Data.gov made the right move by... View Details
- 27 Jul 2010
- First Look
First Look: July 27
likely to perceive CSR strategies favorably. Our results show how CSR strategies can affect value creation in public equity markets through analyst recommendations. Institutional Stock Trading on Loan Market Information Authors:Victoria... View Details
Keywords: Martha Lagace