Customer Base - Publications - Faculty & Research

01 Jun 2015
News

In My Humble Opinion: Priya Paul (OPM 28, 1999)

things that were perhaps beyond our capabilities,” she recalls. “It was a period of about 7 to 10 years before any of us could take a breath because there was so much to do and so many challenges.” Today, as chairperson of the family’s Apeejay Surrendra Park Hotels,... View Details

Keywords: Julia Hanna

01 Mar 2006
News

Entrepreneur's Notebook with Paul Conforti and Kim Moore (both MBA '97)

centrally, frozen, and distributed to multiple locations, thereby allowing quality control, reduced cost, and consistency. Most importantly, customers have an emotional attachment to their favorite desserts — they come back for more, and... View Details

Keywords: Margie Kelley; desserteries; Food Services and Drinking Places; Hospitality

01 Sep 2008
News

Mara Aspinall

1,500-person division is a leader in the emerging field of personalized medicine, which treats cancer and other diseases with customized therapies that take into account the patient’s specific genetic traits. With HBS professor Richard... View Details

Keywords: Deborah Blagg; Ambulatory Health Care Services; Health, Social Assistance

15 Sep 2011
Research & Ideas

High Ambition Leadership

long-term relationships, not transactional relationships where immediate price (for employees, salary) and cost are the only factors in decisions. Q: You and your coauthors spoke with 36 CEOs based on three continents. Why did you choose... View Details

Keywords: by Martha Lagace

22 Feb 2022
News

Case Study: Welcome Aboard

manage their assets, tenants, and leasing, the software solutions that Lerner and Holder supported offered the promise of a cutting-edge solution. The implementation process once a customer signed on, however, could be a struggle, with... View Details

Keywords: Jen McFarland Flint

10 Jul 2024
News

Next Level

VentureBeat Lab, a new way for brand partners to collaborate through creating custom content, which grew sales and partnerships by 400 percent within six months of launch. She has established partnerships with major players such as... View Details

Keywords: Catherine O’Neill Grace

01 Jun 2014
News

Case Study: A Souped-Up Strategy

Bookalokal is a social dining platform that launched in Brussels in 2012. The initial concept: Connect travelers with locals through home-cooked, gourmet meals in people's homes. Prospective diners search through Bookalokal's online database of hosts, choose a favorite... View Details

20 Sep 2013
News

Connections Add Up

class and outside my class—that whole network is working for me to make a difference," says Morrison. Morrison has been making an impact since 2010, when she assumed the CEO role at the Council for Economic Education, based in New York... View Details

Keywords: Jill Radsken; Educational Support Services; Educational Services; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services

23 Oct 2007
First Look

First Look: October 23, 2007

attempting to grow its customer base by increasing the number of new checking accounts. Like many banks, Central saw checking accounts as an important tool for customer... View Details

Keywords: Sean Silverthorne

01 Jun 2017
News

Life in Lockdown

intense and very structured: take a concept idea and get to a real prototype for customers to interact with by the end of the day,” Sapone says. On Wednesday of that first Startup Lockdown, the group worked on a concept then called... View Details

Keywords: Jennifer Myers; photography by Chris Churchill

06 Dec 2021
Research & Ideas

The Popular Stock Metric That Can Lead Investors Astray

the company were liquidated. Market value reflects the total value of a public company’s outstanding shares based on the market price for a share. A stock with higher book-to-market ratio, such as when it is higher than 1, is considered... View Details

Keywords: by Rachel Layne

12 Oct 1999
Research & Ideas

Rapid Response: Inside the Retailing Revolution

get what they wanted. Choices were more limited, delivery time was measured in months, and warehouses were typically piled high with mountains of expensive inventory—often comprised of too many unpopular products and too few hot sellers. Today, this scenario is ancient... View Details

Keywords: by James E. Aisner; Apparel & Accessories; Fashion; Consumer Products; Manufacturing; Retail

01 Mar 2023
News

Is AI OK?

willing to pay more for the latter. Unfortunately, by purposefully ignoring real differences in what consumers were willing to pay for Black-owned rentals and basing its calculations on data from predominantly white-owned properties, the... View Details

Keywords: Alexander Gelfand; Funds, Trusts, and Other Financial Vehicles; Finance

14 Jun 2011
First Look

First Look: June 14

somebody else's point of view and seeking out safe ways to allow themselves to become vulnerable. Read the article: http://hbr.org/2011/06/managing-yourself-the-paradox-of-excellence/ar/1 Segmenting the Base of the Pyramid Authors:V.... View Details

Keywords: Sean Silverthorne

05 Dec 2012
What Do You Think?

Should Managers Bother Listening to Predictions?

Even predictions based on an analysis of trends can have a bad name. Beatrice Haurenson, commenting on trend analysis, said: "What did the analysis of 'Trends' pre-2007 tell us?" Tom Dolembo suggested another reason why... View Details

Keywords: by James Heskett

28 Jan 2002
Research & Ideas

Read All About It! Newspapers Lose Web War

technology on the newspaper business with HBS Working Knowledge editor Sean Silverthorne in this e-mail interview. An article based on Gilbert's doctoral research in this area received the Robert Litschert Best Doctoral Student Paper... View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation; Information; Publishing

19 Jun 2007
First Look

First Look: June 19, 2007

also show that the internal control provisions of section 404 of Sarbanes-Oxley make royalty arrangements based on self-reporting more attractive. Download the paper: http://www.hbs.edu/research/pdf/07-100.pdf Toward a Theory of... View Details

Keywords: Martha Lagace

01 Apr 1997
News

Critical Information: MIS Monitors the Ever-Changing World of IT

based on their best efforts to forecast customer needs. With new technologies such as online grocery scanners, companies can better monitor consumer behavior, allowing them to anticipate needs more... View Details

Keywords: Elaine Gottlieb

23 Jun 2009
First Look

First Look: June 23

attention to the returns of firms that do not issue at all, suggesting that issuance is partly an attempt to cater to broad time-varying patterns in characteristics mispricing. Our approach helps forecast returns to portfolios based on... View Details