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- All HBS Web
(2,100)
- People (3)
- News (356)
- Research (1,312)
- Events (13)
- Multimedia (4)
- Faculty Publications (464)
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- 19 Dec 2006
- First Look
First Look: December 19, 2006
fully extended attraction models (Cooper and Nakanishi 1988). Utilizing a database of store-level scanner data for 25 categories and 127 brands of frequently purchased branded consumer goods, we find that about 18 percent of a total of... View Details
Keywords: Sean Silverthorne
- 25 Mar 2001
- Research & Ideas
Who Wants to Be an Entrepreneur? [Part II]
1999 by chairman and CEO Michael Bronner, had all the scale anyone could ask for: to create a national customer-loyalty program (like airlines' frequent-traveler mileage points) which would pay consumers rebates on their shopping—not in... View Details
Keywords: by John S. Rosenberg
- 06 Apr 2010
- First Look
First Look: April 6
and Business Groups: New Data and New Methods Authors: Jordan I. Siegel and Prithwiraj Choudhury Abstract The last decade of corporate governance research has been focused in large part on identifying what leads to superior or deficient... View Details
Keywords: Martha Lagace
- 28 Aug 2017
- Research & Ideas
Should Industry Competitors Cooperate More to Solve World Problems?
are persistent issues that in many cases have worsened. "Addressing these issues is critical for the future competitiveness of these industries" In our competitive landscape, ESG efforts are guided by economic incentives. Indeed, my View Details
- 16 Jun 2003
- Research & Ideas
Peeling Back the Global Brand
Hans-Willi Schroiff, vice president of market research and business intelligence for the German company Henkel, described why detergent has made a valuable case study for new and edgy marketing. (They cautioned that they are not ready to... View Details
- 15 Jan 2018
- Research & Ideas
A Better Business Model for Fighting Cancer
iPhoto With billions of dollars spent on the development of precision medicine and related cancer research over the last decade, a recent partnership seeks a new way to bring these treatments to patients more quickly: through a better... View Details
- 19 Apr 2004
- Research & Ideas
Ground-Floor Opportunities for Retail in India
you to evolve with the customer.— Kishore Biyani, Pantaloon Retail What is the mall's role in the panelists' businesses? "It's probably not the right strategy for Intergold," said Jain. Consumer View Details
- 02 Jun 2014
- Research & Ideas
Excerpt: ‘A Social Strategy’
book excerpt What My Research Revealed, In Broad Strokes From A Social Strategy: How We Profit From Social Media By Mikolaj Jan Piskorski As I began my research, it quickly became clear that there are two major ways in which companies... View Details
- 28 Sep 2020
- Working Paper Summaries
What Can Economics Say About Alzheimer's Disease?
- 10 Jun 2002
- Research & Ideas
How to Look at Globalization Now
there is actually no systematic evidence on this subject. Given that dearth of evidence, I adopted the research strategy of picking an interesting sector and zooming in on a particularly interesting case within it, and then generalizing... View Details
Keywords: by Martha Lagace
- 28 May 2012
- Research & Ideas
A Pragmatic Alternative for Creating a Corporate Social Responsibility Strategy
companies do CSR in fits and starts” The problem? They lack a cohesive CSR strategy, says Rangan, who recently cowrote the working paper Why Every Company Needs a CSR Strategy and How to Build It with HBS research associate Lisa A. Chase... View Details
Keywords: by Dina Gerdeman
- 10 Dec 2007
- HBS Case
One Laptop per Child
Dell, and Lenovo. Such wide-ranging issues are the focus of the case, coauthored by HBS professor John Quelch and Carin-Isabel Knoop, executive director of the HBS Global Research Group. The first countries to give the thumbs-up for their... View Details
- 12 Oct 2006
- First Look
First Look: October 12, 2006
responsible" investments as well as some consumers, activists, and potential employees. Unfortunately, there is little evidence about the validity of these ratings. We examine how well two of the most widely used ratings—those of Kinder, Lydenberg, Domini View Details
Keywords: Sean Silverthorne
- 08 Jan 2007
- What Do You Think?
Neuro Economics: Science or Science Fiction?
associated with findings based on research in need of standards and more fully-developed methods. Joseph Mello points out that "these studies will produce results along two lines. First, there will be conclusions that can impact the... View Details
Keywords: by Jim Heskett
- 16 Sep 2014
- Research & Ideas
Has Apple Reinvented the Watch?
technologies, industries, and organizations. He has also conducted extensive research on the watch industry. Raffaelli weighs in below on everything from battery life to the Apple Watch's implications for the health care industry. Read an... View Details
- 18 Aug 2011
- Lessons from the Classroom
Business Plan Contest: 15 Years of Building Better Entrepreneurs
on what you need to achieve as a company, you're toast." Daniel Gulati and Vivian Weng (both MBA '11) were semifinalists in the 2010 contest with FashionStake, a "community-curated marketplace for independent fashion" that circumvents the traditional department store... View Details
- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
YouTube views. By contrast, Nestlé's self-explanatory "From Maine Water Springs to You: The Journey of Poland Springs Water" has barely cracked 500 views. So why did one water commercial sparkle on YouTube, while the other fizzled? The answer may lie at the heart of... View Details
- 23 Jul 2014
- Lessons from the Classroom
Innovation Is Magic. Really
When business executives create innovative products or services, they often look to impress their customers by delivering an experience more meaningful, more delightful, than possibly expected. A true "wow!" moment. And Harvard Business School Professor Stefan Thomke... View Details
- 08 Sep 2015
- First Look
September 8, 2015
high-level positions in organizations. While a great deal of research has provided evidence that bias and discrimination give rise to and perpetuate this gender disparity, in the current research, we explore another explanation: men and... View Details
Keywords: Carmen Nobel
- 18 Apr 2005
- Research & Ideas
Selling Luxury to Everyone
Luxury is the new essential. Consumers know it and retailers are reaping the bounty. At a "Growth Strategies in the Luxury Goods Industry" panel on April 3 at the HBS Retail and Luxury Goods Conference, moderator Nancy F. Koehn... View Details