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  • All HBS Web  (1,549)
    • People  (1)
    • News  (249)
    • Research  (1,152)
    • Events  (10)
    • Multimedia  (6)
  • Faculty Publications  (504)
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  • Web

Buy Now, Pay Later: Research Links - Manuscript Collections

HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Introduction Credit in Pre-Industrial Society Credit and the Market Economy: The Rise of... View Details
  • 20 Jul 2020
  • Op-Ed

It's Time for a Bipartisan Health Plan for Employers and Employees

rather than what they want? Is it reasonable for employers to be allowed a tax benefit for paying for health insurance benefits, but not their employees, when the insurance is primarily funded through reductions in employee income? Must health insurance View Details
Keywords: by Regina E. Herzlinger and Richard J. Boxer; Health; Insurance
  • 01 Apr 1997
  • News

Manager's Notebook

case of diabetes care, once manufacturers' insulin became consistently pure and reliable, consumers looked to a particular syringe's ease-of-use as their purchasing criterion. When products are equally convenient to use, View Details
Keywords: Judith Ross
  • 01 Sep 2008
  • News

Is Market Capitalism Headed for Trouble?

appropriate to try to understand what major problems might lie ahead for market capitalism. By market capitalism we mean a system where decisions about what to produce and at what price are made by private firms operating in free markets.... View Details
Keywords: Garry Emmons; Colleges, Universities, and Professional Schools; Educational Services; Management, Scientific, and Technical Consulting Services; Professional Services
  • 12 Jun 2018
  • First Look

New Research and Ideas, June 12, 2018

practices is important for understanding financial decision-making of households in dire circumstances as well as for setting appropriate consumer protection policies. We conduct a simple experiment in three sites in which we paid off... View Details
Keywords: Dina Gerdeman
  • 23 Aug 2004
  • Research & Ideas

New Challenges for Long-Term Investors

Viceira: I think that the best example to understand this is to look at U.S. Treasury bonds. Over short horizons, bond prices fluctuate as interest rates change. Increases in interest rates cause bond prices... View Details
Keywords: by Ann Cullen
  • 01 Dec 2014
  • News

Ask the Expert: A Fair Share

it.” And the second is laws and regulations. These are designed to protect consumer interest, so companies should be regulating themselves in advance of any regulations that may be imposed on them. But they should also be working with... View Details
  • 03 Nov 2008
  • HBS Case

Economics of the Ethanol Business

What happens when a group of Missouri corn farmers gets into the energy business? With consumers paying more than double for gasoline than they did a year ago, turning crops into fuel, not food, seems like a good way to go—but not so... View Details
Keywords: by Julia Hanna; Agriculture & Agribusiness; Energy
  • 01 Sep 2008
  • News

Farming for Fuel

What happens when a group of Missouri corn farmers gets into the energy business? With consumers paying more than double for gasoline than they did a year ago, turning crops into fuel, not food, seems like a good way to go — but not so... View Details
Keywords: Julia Hanna; Animal Production and Aquaculture; Agriculture; Colleges, Universities, and Professional Schools; Educational Services
  • March 2011
  • Module Note

Quantitative Analysis of Competitive Position: Customer Demand and Willingness to Pay

By: David J. Collis
This note is designed to provide strategists with tools to perform two critical customer-related analyses: determining willingness to pay — the estimation of how much a given customer would be willing to pay for a particular product or service; and demand estimation —... View Details
Keywords: Price; Demand and Consumers; Competitive Advantage; Management Analysis, Tools, and Techniques; Market Participation; Segmentation
Citation
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Related
Collis, David J. "Quantitative Analysis of Competitive Position: Customer Demand and Willingness to Pay." Harvard Business School Module Note 711-495, March 2011.
  • 27 Feb 2007
  • First Look

First Look: February 27, 2007

on it with no restrictions and without having to pay royalties? Who would produce consoles and under what arrangements? What features should the console include, and how would it be priced to consumers? The home videogame industry had... View Details
Keywords: Martha Lagace
  • 03 Oct 2006
  • First Look

First Look: October 3, 2006

after fees has long been in plain view. And the economic advantages of passive index funds have been touted for over a decade, this being especially true in strong markets. The thesis of this article is quite simple: Responsible pensions... View Details
Keywords: Sean Silverthorne
  • 12 Feb 2019
  • First Look

New Research and Ideas, February 12, 2019

retailers’ margins and even increase conversion. We demonstrate using a simple theoretical framework that inducing consumers to inspect higher-priced items first may simultaneously increase the average price... View Details
Keywords: Dina Gerdeman
  • 10 Sep 2014
  • Blog Post

A Summer Reflection

manufactured goods sold in 10 years. The Savings Catcher feature in the app just launched in August, which checks competitor prices of the items on your scanned receipt and gives you a Walmart e-gift card worth the difference if... View Details
Keywords: Consumer Products / Retail; Consumer Products / Retail
  • 17 Sep 2001
  • Research & Ideas

Let Customers Call the Shots

What is consumer empowerment and what does it mean for you as an executive? HBS professor Luc Wathieu outlined his views in the following e-mail interview with HBS Working Knowledge senior editor Martha Lagace.Lagace: In your paper you... View Details
Keywords: by Martha Lagace
  • 01 Sep 2010
  • News

Start-Ups Make Their Pitch

help consumers locate a business or person to handle local service needs, get price quotes, and book appointments. Southern California: Kiwilimón (Deborah Dana Beyda, MBA ’08, cofounder) is a food and recipe... View Details
Keywords: awards; Furniture and Related Product Manufacturing; Manufacturing
  • 01 Nov 2011
  • First Look

First Look: Nov. 1

online discount vouchers, a new marketing tool that offers consumers large discounts when they prepay for participating merchants' goods and services. Within a model of repeat experience good purchase, we examine two mechanisms by which a... View Details
Keywords: Sean Silverthorne
  • 19 Nov 2014
  • HBS Case

Marketing Marijuana

medium-sized marijuana producers are already trying to build brand loyalty by marketing strains such as Grape Stomper, which boasts a high THC content; sweet-tasting Golden Goat; and low-THC Critical Mass, which markets itself as a more mellow bud. View Details
Keywords: by Michael Blanding; Food & Beverage
  • 25 Aug 2022
  • News

Full Stream Ahead

Illustrations by Franziska Barczyk Illustrations by Franziska Barczyk Back in 1985, when Michael Jackson paid what at the time was an eye-popping $47.5 million for ATV Music—and with it the Beatles’s back catalog—he justified the sum by reportedly saying that, just as... View Details
Keywords: Jen McFarland Flint; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • 03 Oct 2024
  • Blog Post

Van den Ende Rozen

their flowers to have more natural greenery so they have more control over the final appearance of mixed bouquets. Van den Ende Rozen sells 65% of their flowers directly to customers such as grocers and convenience stores, while the rest is sent to auction houses like... View Details
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