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  • 08 Jul 2008
  • First Look

First Look: July 8, 2008

we show that the same behaviors produce more ethical condemnation when they happen to produce bad rather than good outcomes, even if the outcomes are largely determined by chance. Our studies show that individuals judge View Details
Keywords: Martha Lagace
  • October 2013 (Revised January 2016)
  • Case

J.C. Penney's 'Fair and Square' Strategy (Abridged)

By: Elie Ofek and Jill Avery
As he gets ready to release 2nd quarter 2012 results, Ron Johnson, the new CEO of department store J.C. Penney, is reconsidering the dramatic changes he initiated for the business model and brand image of his company. A new pricing scheme he put in place in February,... View Details
Keywords: Business Model; Change Management; Marketing Strategy; Price; Consumer Behavior; Decision Making; Management Teams; Brands and Branding; Retail Industry; United States
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  • 28 Jul 2014
  • Research & Ideas

Eyes Shut: The Consequences of Not Noticing

Editor's note: Behavioral economist Max H. Bazerman decided to pursue the subject of noticing after realizing that he wasn't very good at it himself. "The truth is that I was truly terrible at noticing," says Bazerman, the Jesse... View Details
Keywords: by Max H. Bazerman; Retail
  • 11 Jul 2017
  • First Look

First Look at New Ideas and Research, July 11

that’s essential for creativity and efficiency. Chopped-up schedules interrupt deep thinking, so people come to work early, stay late, or use weekends for quiet time to concentrate. And dysfunctional meeting behaviors are associated with... View Details
Keywords: Sean Silverthorne
  • 12 Sep 2006
  • First Look

First Look: September 12, 2006

most intense battles of the cola wars were fought over the $66 billion CSD industry in the United States, where the average American consumes 52 gallons of CSD per year. In a "carefully waged competitive struggle," from 1975 to... View Details
Keywords: Sean Silverthorne
  • January 2010 (Revised March 2013)
  • Case

HubSpot: Lower Churn through Greater CHI

By: F. Asis Martinez Jerez, Thomas Steenburgh, Jill Avery and Lisa Brem
HubSpot, a web marketing startup is under pressure from VCs to rapidly acquire new customers and to maintain a low level of customer churn. In the case, students explore the drivers of customer churn and uncover opportunities to increase customer retention across the... View Details
Keywords: Business Startups; Customer Relationship Management; Customer Satisfaction; Customer Value and Value Chain; Forecasting and Prediction; Consumer Behavior; Happiness; Consulting Industry
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  • 21 Oct 2014
  • First Look

First Look: October 21

  Publications October 2014 Harvard Business Review Press Aligning Strategy and Sales: The Choices, Systems, and Behaviors That Drive Effective Selling By: Cespedes, Frank V. Abstract—There are many books that provide strategy advice and... View Details
Keywords: Sean Silverthorne
  • 16 Jul 2014
  • HBS Case

Marketing Obamacare

and people don't like buying or paying for it. Therefore it takes skillful marketing to attract the attention of people and motivate the desired purchase behavior you are looking for." Amidst the generally dismal track record of the... View Details
Keywords: by Michael Blanding; Health
  • 29 Oct 2018
  • Research & Ideas

Hunting for a Hot Job in High Tech? Try 'Digitization Economist'

marketplaces. The way marketplaces and intermediaries rank offers from sellers or service-providers can be thought of as an incentive system. Economists are well positioned to analyze issues such as short-term user behavior and the... View Details
Keywords: by Roberta Holland; Technology; Education
  • 18 Oct 2011
  • First Look

First Look: October 18

environmentally beneficial functions: it diverts waste from landfill and it produces renewable energy. At the same time, the waste-to-energy firm serves and collects revenue from two types of customers: waste generators who pay for waste disposal service and... View Details
Keywords: Sean Silverthorne
  • 18 Apr 2017
  • First Look

First Look at New Ideas, April 18

organizational behavior as a field of study. He was a pioneer in creating a body of work on organization design, leadership, and change in both the private and public sectors. Lawrence’s professional work was rooted in an aspiration to do... View Details
Keywords: by Sean Silverthorne
  • 24 Jan 2012
  • First Look

First Look: Jan. 24

  PublicationsiPhones for Friends, Refrigerators for Family: How Products Prime Social Networks Authors:Lalin Anik and Michael I. Norton Publication:Social Influence (forthcoming). Abstract We show that priming consumers with products... View Details
Keywords: Sean Silverthorne
  • 04 Jan 2012
  • First Look

First Look: January 4

market based on free riding produce high-quality products? Third, from a public policy perspective, does the mandatory sharing of enhancements raise or lower consumer surplus and industry profits? We develop a two-sided model of... View Details
Keywords: Carmen Nobel
  • 03 Jun 2014
  • First Look

First Look: June 3

http://hbr.org/product/experience-the-finger-lakes-the-groupon-partnership-decision/an/814010-PDF-ENG Harvard Business School Case 314-086 Learning From Extreme Consumers Traditional market research methods focus on understanding the... View Details
Keywords: Sean Silverthorne
  • 18 Oct 2018
  • Research & Ideas

How to Use Free Shipping as a Competitive Weapon

media creator for Harvard Business School Working Knowledge. Related Reading: Should Retailers Match Their Own Prices Online and in Stores? Behavioral Economists Can Make You a Healthier Consumer and Smarter... View Details
Keywords: by Kristen Senz; Retail
  • 13 May 2008
  • First Look

First Look: May 13, 2008

What Deep Metaphors Reveal About the Minds of Consumers Authors:Gerald Zaltman and Lindsay Zaltman Publication:Harvard Business School Press, 2008 Abstract Why do advertising campaigns and new products often fail? Why do View Details
Keywords: Martha Lagace
  • 06 Aug 2014
  • Research & Ideas

Climbing Down from the Ivory Tower

police to protect the citizens. Olstrom dubbed the phenomenon "co-production." Since then, it has become common for organizations to treat consumers as production partners. Many high-tech firms hire existing customers to beta-test early... View Details
Keywords: by Carmen Nobel; Education; Health
  • 17 Mar 2015
  • Research & Ideas

Where Did My Shopping Mall Go?

delivered to my house tonight, where it will be set up and ready to go. Lal: Furniture is often sold that way today. It's a showroom where your order is customized and delivered in six weeks. Q: What retail segments are most vulnerable to ecommerce? Alvarez: I think... View Details
Keywords: by Sean Silverthorne; Retail
  • 26 Aug 2014
  • First Look

First Look: August 26

Abstract—To create social ties to support their professional or personal goals, people actively engage in instrumental networking. Drawing from moral psychology research, we posit that this intentional behavior has unintended consequences... View Details
Keywords: Sean Silverthorne
  • 07 Mar 2007
  • Research & Ideas

How Do You Value a “Free” Customer?

begins to answer. Sarah Jane Gilbert: Why do traditional customer lifetime value formulas break down in a networked setting, and how does your model address those shortcomings? Sunil Gupta: Traditional models of CLV estimate a customer's profit potential based on the... View Details
Keywords: by Sarah Jane Gilbert; Web Services

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