Competitive Positioning - Publications - Faculty & Research

01 Sep 2007
News

MBAs Chosen for Leadership Fellows Program

Ten new MBAs have taken positions with nonprofit and public-sector organizations with the help of the School’s Leadership Fellows program. Now in its sixth year, the program provides fellows with one-year appointments at a View Details

Keywords: fellowships; Educational Support Services; Educational Services; Social Assistance; Health, Social Assistance

01 Jun 2008
News

Nine MBAs Chosen for Leadership Fellows Program

Nine graduating MBAs are taking positions with nonprofit and public-sector organizations with the support of the School’s Leadership Fellows program. Now in its seventh year, the program offers a select group of HBS students the... View Details

10 Dec 2001
Research & Ideas

Governance in India and Around the Globe

Tarun Khanna and Krishna Palepu are engaged in an ongoing project focused on understanding the convergence (or lack thereof) of corporate governance practices worldwide. That is, rules-on-books regarding corporate governance appear to converge in response to the... View Details

Keywords: by Tarun Khanna & Krishna Palepu; Technology

01 Oct 1998
News

New Releases

for opportunities to explore as well as reacting to problems to be solved. Says Raiffa, "Smart Choices is based on the premise that quality decision-making is a fundamental and valuable life skill that can shape and influence in a View Details

28 Aug 2017
Research & Ideas

Should Industry Competitors Cooperate More to Solve World Problems?

Source: Cecilie_Arcurs George Serafeim has a startling suggestion to fix the world’s biggest environmental, social, and governance (ESG) problems such as water pollution, deforestation, and wealth inequality: encourage companies within industries to do less competing... View Details

Keywords: by Sean Silverthorne; Financial Services; Manufacturing; Agriculture & Agribusiness; Mining

Profile

Nneka Ezeigwe

background. My current ambition is to be based in Africa, working in a managerial capacity, in a position of control to make meaningful contributions to the economy. A lot of our Africa-focused cases at HBS are sad – about corruption or... View Details

Keywords: Manufacturing/Energy

Profile

Danelle Radney

community relations position she really wanted. So by the time Danelle folded her College Pro franchise, she had accomplished the unexpected. “It was the hardest thing I had ever done,” Danelle says. “But by the end of the summer, I had... View Details

24 Jan 2017
First Look

First Look at New Research: January 24, 2017

earnings patterns. Firms with historically larger earnings in one quarter of the year (“positive seasonality quarters”) have higher returns when those earnings are usually announced. Analysts have more positive forecast errors in View Details

Keywords: Sean Silverthorne

Web

Online Creating Brand Value Course | HBS Online

is and how it can be used as a competitive advantage Craft a compelling positioning statement and resonant brand story Understand the roles brands play in consumers’ lives and the importance of building... View Details

17 Mar 2023
News

Dean Datar Meets with Alumni in New York

interdisciplinary research enterprise that will position HBS as an intellectual hub for examining the most critical issues and opportunities of our times—from climate change and environmental sustainability to racial equity and social and... View Details

01 Oct 1997
News

New Course for General Managers Broadens Managerial Scope and Builds Confidence

Joseph L. Bower. Relatively new to her position as vice president and general manager of North Carolina/South Carolina Consumer Services at BellSouth Telecommunications, Gloria R. Cockerham enrolled in TGM last spring, because she wanted... View Details

Keywords: Nancy O. Perry

01 Dec 2005
News

Back to School

career — in education. A self-described “people person,” Whitney took a marketing position at Hewlett-Packard in Andover, Massachusetts, after graduating from HBS and stayed there until she and her husband, former HBS assistant professor... View Details

Keywords: Margie Kelley; Elementary and Secondary Schools; Educational Services

Vincent C. Ziegler

position in the highly competitive shaving arena. He also introduced the Cricket Lighter (one of the fastest growing new product introductions in Gillette history) and acquired selected non-toiletry... View Details

Keywords: Personal Care & Home Products

01 Jun 2002
News

Up to the Challenge: Ken Baumgartner - Sticking with It

lot of sacrifices for my career." Despite the glamour and mystique surrounding professional sports, he acknowledges that hockey was often a difficult way to make a living: Competition for spots on team rosters was fierce, and the play was... View Details

Keywords: Amy Burton; hockey; education; family; career paths; personal priorities; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Mining

01 Jun 2014
News

Case Study: A Souped-Up Strategy

the model before tackling the more competitive cities that the traveler-oriented services are blanketing. Testing a few big markets periodically will help confirm whether the return is greater by sticking to small and medium in the near... View Details

25 Oct 2017
Research & Ideas

Will Machine Learning Make You a Better Manager?

other according to a person’s mood. “The really hot topic in the field is sentiment analysis,” says Teodorescu. In fact, it’s become increasingly common for companies to monitor their brand image through what customers say about them online—looking for trends of View Details

Keywords: by Michael Blanding; Information Technology

22 Sep 2003
Research & Ideas

When Protestors Knock at Your Door

competitive position as important factors in determining how management might respond to NGOs. Do have you any recommendations for managers in determining the relative value of each factor? Spar: Firms need... View Details

Keywords: by Cynthia Churchwell

November 2023
Teaching Plan

Geely SEA: New Electric Vehicle Platforms

By: Willy Shih

Teaching Plan for HBS Case No. 622-001. Kent Bovellan, the Chief Engineer and Head of the Vehicle Architecture Center for Geely Holding, the Hangzhou, China headquartered global automotive group, was debating the platform choice for an upcoming "D" segment midsized... View Details

Keywords: Product Innovation; Product Architecture; Product Engineering; Platform Design; Platform Strategy; Product Design; Product Development; Cost Management; Competitive Strategy; Industry Structures; Product Positioning; Auto Industry; China; Sweden

Citation

Purchase

August 2002 (Revised February 2005)
Case

Gillette Company (A): Pressure for Change

By: Rosabeth M. Kanter and James Weber

After years of strong performance with market-dominating brands, Gillette's performance slips and a new CEO is selected from outside the company to lead a turnaround. This case describes the business and financial situation he inherited and asks what he should do... View Details

Keywords: Business History; Performance Consistency; Product Positioning; Selection and Staffing; Change Management; Leading Change; Competitive Strategy; Planning; Retail Industry