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  • All HBS Web  (4,359)
    • People  (10)
    • News  (978)
    • Research  (2,736)
    • Events  (9)
    • Multimedia  (16)
  • Faculty Publications  (1,317)

Show Results For

  • All HBS Web  (4,359)
    • People  (10)
    • News  (978)
    • Research  (2,736)
    • Events  (9)
    • Multimedia  (16)
  • Faculty Publications  (1,317)
← Page 52 of 4,359 Results →
  • July–August 2021
  • Article

Why You Aren't Getting More from Your Marketing AI

By: Eva Ascarza, Michael Ross and Bruce G.S. Hardie
Fewer than 40% of companies that invest in AI see gains from it, usually because of one or more of these errors: (1) They don’t ask the right question, and end up directing AI to solve the wrong problem. (2) They don’t recognize the differences between the value of... View Details
Keywords: Artificial Intelligence; Marketing; Decision Making; Communication; Framework; AI and Machine Learning
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Ascarza, Eva, Michael Ross, and Bruce G.S. Hardie. "Why You Aren't Getting More from Your Marketing AI." Harvard Business Review 99, no. 4 (July–August 2021): 48–54.
  • October 2016
  • Case

Addicaid: Scaling a Digital Platform for Addiction Wellness and Recovery

By: Robert S. Huckman and Sarah Mehta
In 2013, Sam Frons founded Addicaid—a mobile application (app) that allowed people in addiction recovery to track their progress, check in with counselors, and connect with others in recovery programs. The app was grounded in cognitive behavioral therapy and used the... View Details
Keywords: Digital Health Interventions; Substance Use Disorder; Addiction Treatment; Addiction Recovery; Scale; Innovation; Health; Health Disorders; Health Industry; New York (city, NY)
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Huckman, Robert S., and Sarah Mehta. "Addicaid: Scaling a Digital Platform for Addiction Wellness and Recovery." Harvard Business School Case 617-018, October 2016.
  • 17 Oct 2024
  • Research & Ideas

The Reputation Risks of Sharing Fake News

Harvard Business School. “Even in this politicized, polarized environment that our country finds itself in, people value accuracy.” Ultimately, Jordan’s research casts doubt on the idea that reputational motivations, and in particular the... View Details
Keywords: by Avery Forman
  • 2015
  • Other Teaching and Training Material

Marketing Reading: Digital Marketing

By: Sunil Gupta and Joseph Davin
Digital technology has changed how consumers search for information, interact with each other, and buy products. The popularization of these technologies has made it possible for companies to have a better understanding of their customers' decision journey and... View Details
Keywords: Advertising; Buzz Marketing; Internet Marketing; Marketing; Marketing Management; Social Media; Social Networks; Viral Marketing; Word-of-mouth Marketing; Digital; Internet; Marketing Channels; Marketing Reference Programs; Online Advertising; Advertising Industry
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Gupta, Sunil, and Joseph Davin. "Marketing Reading: Digital Marketing." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8224, 2015.
  • 14 Feb 2017
  • Research & Ideas

A Strategy For Steady Leadership in an Unsteady World

prevalent characteristic these days, business leaders who stay focused on their mission and values and have the courage to deploy bold strategies building on their strengths will be the winners. Those who abandon core View Details
Keywords: by Bill George
  • 05 Jun 2018
  • First Look

New Research and Ideas, June 5, 2018

one-fifth of the races. Additional evidence suggests that these results are driven by voters who value voting expressively over voting strategically for the top-two candidate they dislike the least to ensure her victory as well as by... View Details
Keywords: Dina Gerdeman
  • 23 Apr 2018
  • Research & Ideas

Sponsorship Programs Could Actually Widen the Gender Gap

with a focus on gender. A few years ago, the two of them decided to team up on a laboratory study on the value of sponsorship. “We took her applied interest—how companies are actually using sponsorship... View Details
Keywords: by Carmen Nobel
  • 07 Jun 2016
  • First Look

June 7, 2016

place to work." But as the company grows past $5 million in annual revenue, Bellows faces challenges balancing the dual goals of continuing to scale the company and adhering to the View Details
Keywords: Sean Silverthorne
  • Article

Unconventional Insights for Managing Stakeholder Trust

By: Michael Pirson and Deepak Malhotra
Initiatives to build and maintain trust with various stakeholders, including customers, employees, suppliers and investors, are at the top of the executive agenda at many organizations. But most companies don't really understand how to manage stakeholder trust... View Details
Keywords: Values and Beliefs; Knowledge Use and Leverage; Organizational Culture; Business and Stakeholder Relations; Perspective; Trust; Cooperation
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Pirson, Michael, and Deepak Malhotra. "Unconventional Insights for Managing Stakeholder Trust." MIT Sloan Management Review 49, no. 4 (Summer 2008): 43–50.
  • 02 Feb 2015
  • Research & Ideas

Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t

established firm," explains Teixeira, who details the phenomenon in a recent paper, The Decoupling Effect of Digital Disruptors, coauthored with HBS Research Associate Peter Jamieson (HBS MBA'14). The companies spearheading the trend look... View Details
Keywords: by Michael Blanding
  • November 1998
  • Case

Holts (A), The

By: Howard H. Stevenson
Focuses on the decision of whether to sell a business or to continue it. Issues regarding the family's roles, the replacement of the business's earning power, and the owner's future roles are discussed. Among the issues raised are the values being transmitted. View Details
Keywords: Corporate Entrepreneurship; Family Business; Financial Management; Business or Company Management; Value
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Stevenson, Howard H. "Holts (A), The ." Harvard Business School Case 899-109, November 1998.
  • Web

Alumni

Connection Discover how top HR executives can play a more strategic role and contribute more value as a member of a company’s senior leadership team. Jun 05 TBD Rising Generation in the Family Enterprise Decide how best to contribute to... View Details
  • November 2020
  • Case

The 1,000-Year Plan: Lee Kum Kee and Sustaining a Family Culture

By: Lauren Cohen, Dawn H. Lau and Billy Chan
The Lee family, whose Hong Kong-based Lee Kum Kee company has established itself as a legend within the Chinese and Asian sauce world, sets out to create a daring new vision of what family legacy means. With the family business having been established in 1888, and by... View Details
Keywords: Family Business; Mission and Purpose; Values and Beliefs; Business and Community Relations; Organizational Structure; Strategic Planning
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Cohen, Lauren, Dawn H. Lau, and Billy Chan. "The 1,000-Year Plan: Lee Kum Kee and Sustaining a Family Culture." Harvard Business School Case 221-047, November 2020.
  • February 2010
  • Case

Shurgard Self-Storage: Expansion to Europe (Abridged)

By: Richard G. Hamermesh
Shurgard, a U.S.-based firm that rents storage facilities to consumers and small businesses, is considering financing options for rapid expansion of its European operations. Five years after entering Europe, Shurgard Europe has opened 17 facilities in Belgium, France,... View Details
Keywords: Business Model; Business Growth and Maturation; Multinational Firms and Management; Logistics; Corporate Entrepreneurship; Trade; Equity; Corporate Finance; United States; Europe
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Hamermesh, Richard G. "Shurgard Self-Storage: Expansion to Europe (Abridged)." Harvard Business School Case 810-102, February 2010.
  • Web

HBS Working Knowledge – Harvard Business School Faculty Research

Inside One Startup's Journey to Break Down Hiring (and Funding) Barriers Inside One Startup's Journey to Break Down Hiring (and Funding) Barriers How can formerly incarcerated people reintegrate into society if few companies will hire... View Details
  • Research Summary

Sustainability and Integrated Reporting

A sustainable strategy for a company is one that enables it to create value for shareholders over the long term while contributing to a sustainable society. In doing so, it must balance the needs of different types of providers of financial capital (e.g.,... View Details

Keywords: Sustainability; Sustainability Reporting
  • October 2004 (Revised November 2004)
  • Case

Mavens & Moguls: Creating a New Business Model

By: Myra M. Hart, Victoria Winston and Kristin Lieb
Mavens & Moguls is a "virtual" marketing-consulting firm of approximately 40 professionals. Examines the processes by which its founder, Paige Arnof-Fenn, learns the business, builds a power network of industry experts and potential customers, and uses this expertise... View Details
Keywords: Internet and the Web; Values and Beliefs; Work-Life Balance; Organizational Structure; Organizational Culture; Operations; Networks; Business Model; Growth Management; Business Growth and Maturation; Entrepreneurship; Growth and Development Strategy; Consulting Industry
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Hart, Myra M., Victoria Winston, and Kristin Lieb. "Mavens & Moguls: Creating a New Business Model." Harvard Business School Case 805-050, October 2004. (Revised November 2004.)
  • June 1991
  • Background Note

Corporate Advantage: Identifying and Exploiting Resources

By: David J. Collis
Describes the economic theory that was behind the view that resources are central to the creation of value in multibusiness corporations and identifies tests that resources must pass to become part of a firm's "distinctive competence". Describes how those resources can... View Details
Keywords: Business Conglomerates; Business or Company Management; Resource Allocation; Competitive Strategy; Theory; Value Creation
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Collis, David J. "Corporate Advantage: Identifying and Exploiting Resources." Harvard Business School Background Note 391-285, June 1991.
  • 2018
  • Article

Overcoming Barriers to Time-Saving: Reminders of Future Busyness Encourage Consumers to Buy Time

By: A. V. Whillans, Elizabeth W. Dunn and Michael I. Norton
Spending money on time-saving purchases improves happiness. Yet, people often fail to spend their money in this way. Because most people believe that the future will be less busy than the present, they may underweight the value of these purchases. We examine the impact... View Details
Keywords: Consumer Choice; Sharing Economy; Opportunity Cost; Time-as Money; Well-being; Time Management; Happiness; Perception; Behavior
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Whillans, A. V., Elizabeth W. Dunn, and Michael I. Norton. "Overcoming Barriers to Time-Saving: Reminders of Future Busyness Encourage Consumers to Buy Time." Social Influence 13, no. 2 (2018): 117–124.
  • May 2017 (Revised September 2017)
  • Case

Taj Hotels: Leading Change, Driving Profitability

By: Krishna Palepu, Anjali Raina and Rachna Chawla
Rakesh Sarna, MD and CEO of the Indian Hotels Company ltd (IHCL) was faced with the challenge of leading and embedding changes in IHCL to turnaround its trajectory. IHCL and its subsidiaries, headquartered in India, were a venerable hotel chain, collectively known as... View Details
Keywords: Turnaround; Hospitality Industry; Leadership; Brands and Branding; Marketing; Strategy; Globalization; Leading Change; Accommodations Industry; India
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Palepu, Krishna, Anjali Raina, and Rachna Chawla. "Taj Hotels: Leading Change, Driving Profitability." Harvard Business School Case 117-061, May 2017. (Revised September 2017.)
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