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Show Results For
- All HBS Web
(1,357)
- People (1)
- News (520)
- Research (686)
- Events (3)
- Multimedia (27)
- Faculty Publications (409)
- 09 Nov 2017
- News
Paving the Way for Veterans to Serve in Congress
With Honor candidates will be expected to return contributions that might taint their integrity, to disavow campaign ads that lie about or baselessly attack the character of their opponents, and to work across party lines—including... View Details
Keywords: Ralph Ranalli
- 01 Oct 1999
- News
New Chairman Updates Development in MBA Program
on an aggressive campaign to increase our profile abroad. The Class of 2001 will be more than one-third international, which is a huge jump. We have also increased fellowship funding by about $2.5 million for next year. In coordination... View Details
- 12 Dec 2013
- News
$10M Gift Designed to Support GSD’s Intellectual Reach
- 27 Apr 2015
- News
Topping Off the Ruth Mulan Chu Chao Center
- 16 Aug 2024
- In Practice
Election 2024: What's at Stake for Business and the Workplace?
volunteer as poll workers. Facilitate political engagement. Look to online platforms that have simplified small contributions to political campaigns and increased the diversity of donors, as well as efforts to encourage employees and... View Details
Keywords: by Rachel Layne
- Profile
Yi-An Huang
Where are you now and what are you doing? I’m a director of strategy at Boston Medical Center. We have a small team, directly under the COO, that explores strategies in every area from operational projects like O.R. improvements to marketing View Details
Keywords: Health Care
- 01 Dec 2000
- News
The Rites of Autumn
sessions, check the progress of campus renovations, hear the latest on the School's initiatives from Dean Kim B. Clark, and, of course, catch up and network with each other. Reunion giving was also noteworthy. By the time they'd gathered at Soldiers Field, two classes... View Details
- 15 Nov 2016
- News
Field Course Helps Nascent Entrepreneurs Connect with Customers
technology-enabled heated winter boots for women, says the course helped her venture gain traction with customers at a very early stage. “The course was very tactical,” Lefkowitz explains. “My team worked on a Kickstarter campaign that... View Details
- 07 Jun 2016
- Op-Ed
Can Brand Trump Win a Presidency?
than prospective, divisive rather than inclusive. It works mostly for older white men who are no longer enjoying the inside track in a more equal society. The Trump campaign m.o. is reminiscent of the description of Ed King's successful... View Details
- 03 Jul 2012
- Research & Ideas
HBS Faculty on Supreme Court Health Care Ruling
of health care spending, we should launch a decade-long national "Healthy Living" campaign focusing on nutrition, diet, physical fitness, and stress reduction. We cannot continue to ignore the obesity epidemic sweeping the... View Details
- 27 Sep 2011
- First Look
First Look: September 27
Michael W. Toffel Abstract Process-improvement ideas often come from frontline workers who speak up by voicing concerns about problems and by taking charge to resolve them. We hypothesize that organization-wide process-improvement View Details
Keywords: Sean Silverthorne
- May–June 2011
- Article
The Uninvited Brand
By: Susan Fournier and Jill Avery
Brands rushed into social media, viewing social networks, video sharing, online communities, and microblogging sites as the panacea to diminishing returns for traditional brand building routes. But, as more branding activity moves to the web, marketers are confronted... View Details
Keywords: Marketing; Brands; Brand Building; Brand Management; Digital Marketing; Advertising Campaigns; Brands and Branding; Marketing Communications; Marketing Strategy; Internet and the Web; Social Media; Advertising Industry; Consumer Products Industry
Fournier, Susan, and Jill Avery. "The Uninvited Brand." Business Horizons 54, no. 3 (May–June 2011): 193–207.
- December 2004 (Revised October 2005)
- Case
Hasbro Games -- POX (A)
By: David B. Godes and Elie Ofek
Hasbro's newest toy is so unique it requires a unique launch strategy. Comparing traditional media (TV, print) with a non-traditional viral campaign, Matt Collins must weigh the risks and benefits of doing things the way they've always been done or blazing a new path... View Details
Keywords: Risk and Uncertainty; Cost vs Benefits; Marketing Strategy; Advertising Campaigns; Product Launch; Innovation and Invention; Entertainment and Recreation Industry
Godes, David B., and Elie Ofek. "Hasbro Games -- POX (A)." Harvard Business School Case 505-046, December 2004. (Revised October 2005.)
- 01 Mar 2017
- News
Bringing Out the Best
Cynthia Foster Curry (MBA 1990) Cynthia Foster Curry (MBA 1990) ruefully admits that she didn’t appreciate her first-year Organizational Behavior course at HBS. “I remember the professor saying, ‘People take this class less seriously, but 20 years into your career,... View Details
- 01 Mar 2014
- News
Tata Open for Business
The architects employed open spaces and glass walls in an effort to give Tata Hall a visually light and airy feel. Ratan Tata (second from left) at his namesake building with Dean Nohria, William Rawn, and C.D. Spangler. Photos by Susan Young In 2007, as Dean Jay Light... View Details
- 01 Apr 1997
- News
Facing the Music
be tied together in a well-crafted campaign to portray the music in a certain way. Building the bonfire: posters, CD cover designs, concert ads, and music videos need to be tied together in a well-crafted View Details
Keywords: Marguerite Rigoglioso
- 18 May 2011
- News
Man with a Plan
ad campaign has been a game-changer for the Abbeville, Alabama–based wood company. Rane was a practicing attorney in Birmingham in 1970 when he acquired Great Southern following the deaths of its founders, his wife’s parents, in an auto... View Details
- Blog
Faculty Reflections on International Women's Day
The 2022 theme for International Women's Day (IWD) on March 8th, is "Break the Bias." This year's campaign calls for all to imagine a gender equal world free of bias, stereotypes, and discrimination. A world that is diverse, equitable,... View Details
- 12 Dec 2019
- Research & Ideas
How to Turn Down the Boil on Group Conflict
feel. Lees and Cikara found similar results for other scenarios, involving changes to selection of judges, campaign financing, and renaming of a state highway. (The researchers purposefully stayed away from “hot button” issues such as gun... View Details
Keywords: by Michael Blanding
- 14 Oct 2008
- Research & Ideas
Should You Bring Advertising Expertise In-House?
campaign compare when the tasks are performed internally rather than by an independent outside agency? Ownership of an in-house agency rests with the advertiser and allows the advertiser greater control over matters such as the assignment... View Details