Brand Management - Publications - Faculty & Research

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HBS Entrepreneurship Summit - Alumni

Administration Shikhar Ghosh (MBA 1980), MBA Class of 1961 Professor of Management Practice 2:45–4:00 p.m. Entrepreneurial Solutions to World Problems Moderator: William A. Sahlman (MBA 1975, PHDBE 1982), Baker Foundation Professor of... View Details

01 Mar 2024
News

Case Study: Testing the Waters

Illustration by Christina Spano Endurance training was nothing new to Lauren Picasso (MBA 2014), who’d raced through her younger years as a cross-country runner and swimmer. In 2017, when she was director of marketing at Jet.com and looking for a physical challenge,... View Details

Keywords: Jen McFarland Flint; Food and Beverage Stores; Retail Trade

23 Apr 2007
Research & Ideas

Are Great Teams Less Productive?

Learning promotes performance—is there any argument? Without learning, organizations, teams, and managers are stuck in yesterday's world. In fact, says Harvard Business School professor Amy Edmondson, there are built-in tensions between... View Details

Keywords: by Sarah Jane Gilbert

16 Apr 2018
Research & Ideas

Can Consumers Be Saved From Their Misguided Decisions?

iStock Consumers make regretable decisions every day, even though easily available information should convince them to do otherwise: Twenty-six percent of consumers choose Advil or other branded headache remedies when they walk into a... View Details

Keywords: by Rachel Layne; Consulting; Retail

16 Mar 2020
Research & Ideas

How the Coronavirus Is Already Rewriting the Future of Business

to the challenge. Think of it as a new strategic initiative facing huge execution challenges. These require senior management to get the best information they can about barriers to execution, and it requires trust and commitment. That... View Details

Keywords: by Dina Gerdeman

16 May 2000
Research & Ideas

Getting the Message: How the Internet is Changing Advertising

technology is also able to report—in real time—how the ads performed. "Historically, data provided to advertisers in the offline world was published in monthly or quarterly reports," says Donald J. Law (MBA '96), a former advertising account View Details

Keywords: by Susan Young

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Winners & Runners-Up | New Venture Competition

re-evolve the future. SurgiBox Mike Teodorescu (DBA 2018) Alumni Track Crowd Favorite Safe surgery, any time, any place. Business Track, 2021 Concord Materials Robert Lane (MBA 2021) Anthony Valente (MBA 2022) Business Track Co-Winner Integrated materials View Details

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Historical Data Visualization - Business History

Median US Home Prices Unadjusted Trends Over Time Managing Distance Merchant Shipping Tonnage Trends Over Time Managing Distance Mobile Phone Subscriptions per 100 People Trends Over Time Corporations Natura... View Details

14 Nov 2006
First Look

First Look: November 14, 2006

1976, it went public in 2002, and was still managed by its two founding partners in 2006. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=707012 Cleveland Clinic Harvard Business School Case 607-013... View Details

Keywords: Sean Silverthorne

01 Dec 2023
News

Case Study: Staking a Claim

Illustration by Nhung Lê Kate Terry (MBA 2005) knows that no one attends their fifth-grade career fair and comes home hoping to pursue a career in insurance—but that’s exactly where she wound up. “I really fell in love with it,” she says. As cofounder and CEO of... View Details

Keywords: Jen McFarland Flint; Insurance Carriers and Related Activities; Finance

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Online Business Essential Courses | HBS Online

Managers Professor Bharat Anand Gain economic insights and learn how markets work and firms compete to craft successful business strategies. 8 weeks, 6-8 hrs/week Pay by September 25 $1,850 Certificate Financial Accounting Professor V.G.... View Details

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The Art of American Advertising: 1865 - 1910

“Posting” Brand Name Management A Marketing Revolution “Advertising is a distinct art, as much so as the art of coal mining or of engine building,” noted copywriter and author Nathaniel C. Fowler wrote in... View Details

January 2025 (Revised April 2025)
Case

Duolingo: On a 'Streak'

By: Jeffrey F. Rayport, Nicole Tempest Keller and Nicole Luo

In December 2024, Severin Hacker, Co-Founder and Chief Technology Officer of Duolingo, reflected on the remarkable evolution of the language-learning app he helped launch in 2011. As the #1 most downloaded education app in the world, Duolingo had over 100 million... View Details

Keywords: Learning; AI and Machine Learning; Growth and Development Strategy; Motivation and Incentives; Diversification; Business Model; Market Entry and Exit; Technology Industry; Education Industry; United States

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Brian Kenny | About

where he engineered a branding and marketing program to help propel the university into the top 100 nationwide. Previously he oversaw global marketing for management consultancy The Monitor Group and led... View Details

06 Jan 2014
Research & Ideas

Technology Re-Emergence: Creating New Value for Old Innovations

watchmaking revival began when Nicolas Hayek, a former management consultant, bought up several of the industry's suffering brands and production companies and consolidated them into the Societe Suisse de... View Details

Keywords: by Carmen Nobel; Apparel & Accessories; Technology; Consumer Products

26 Mar 2013
First Look

First Look: March 26

negatively related to the profitability of both Japanese and American firms, although the effect is less negative in Japan. We finally find that the adoption of cost orientation does not have an impact on the profitability of both Japanese and American firms. Academy... View Details

Keywords: Sean Silverthorne

25 May 2011
HBS Case

QuikTrip’s Investment in Retail Employees Pays Off

Zeynep Ton goes behind the scenes to discover how the Tulsa, Oklahoma—based chain of convenience stores manages to outperform its competitors while maintaining a loyal workforce of over 10,000 employees. These workers enjoy above-average... View Details

Keywords: by Julia Hanna; Retail

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Networking Opportunities - Recruiting

Hire Talent Networking Opportunities Hire Talent Networking Opportunities Engage with Student Clubs Connect with 50 career-related clubs to target your ideal candidates and build your brand on campus. Connect with MBA Students Learn about... View Details

September 2023 (Revised June 2024)
Case

Kaspi.kz: Building Trust through Innovation

By: Sandra J. Sucher, Fares Khrais and Marilyn Morgan Westner

This case is written to help students explore how companies can maintain and develop trust while innovating, how to identify and respond effectively to warning signs that they may not be as trusted as they believe, and how being trusted can aid in expanding and growing... View Details

Keywords: Growth and Development Strategy; Organizational Culture; Trust; Technology Adoption; Innovation and Invention; Banking Industry