Publications

June 2011 (Revised April 2014)
Case

sweetriot 2.0

By: Christopher Marquis, Donna Khalife and Bobbi Thomason

In the fall of 2010, Sarah Endline, CEO and Founder of sweetriot, an organic chocolate company, was deciding the best way to grow her organic chocolate company, while keeping her chocolate physically and conceptually on the shelf. She wanted to grow the offerings and... View Details

Keywords: Social Entrepreneurship; Profit; Business Strategy; Business Growth and Maturation; Social Enterprise; Growth and Development Strategy; Experience and Expertise; Economic Growth; Organizational Culture; Mission and Purpose; Corporate Social Responsibility and Impact; Food and Beverage Industry; New York (state, US)

Educators

January 10, 2011
Article

Starbucks' Logo Debate Shows Customers' Engagement

By: Nancy F. Koehn

Keywords: Customers; Food and Beverage Industry

Read Now

December 2010
Supplement

Urban Water Partners (B) Spreadsheet Supplement (CW)

By: Karthik Ramanna and George Serafeim

Solution to spreadsheet 111704. View Details

Keywords: Food and Beverage Industry; Dar es Salaam

April 1991 (Revised September 1992)
Teaching Note

Frito-Lay, Inc.: A Strategic Transition (A), Teaching Note

Teaching Note for (9-187-065). View Details

Keywords: Strategy; Transition; Food and Beverage Industry

June 2010
Teaching Note

Diamond Foods (TN)

By: David E. Bell, Natalie Kindred and Mary Louise Shelman

Teaching Note for 510013.. View Details

Keywords: Cooperative Ownership; Transformation; Advertising Campaigns; Corporate Strategy; Product; Organizational Culture; Food and Beverage Industry

June 2010
Teaching Note

Shareholder Activists at Friendly Ice Cream (TN) (A1), (A2), (A), and (B)

By: Fabrizio Ferri, V.G. Narayanan and Lisa Brem

Teaching Note for 109013, 109014, 108024 and 108073. View Details

Keywords: Food and Beverage Industry; United States

1989
Case

B-R 31 Ice Cream no Case (Case on Baskin Robbins 31 Ice Cream)

By: Hirotaka Takeuchi

Keywords: Food and Beverage Industry

April 2010 (Revised September 2011)
Case

The Dannon Company: Marketing and Corporate Social Responsibility (A)

By: Christopher Marquis, Pooja Mehta Shah, Amanda Elizabeth Tolleson and Bobbi Thomason

At the end of 2009, The Dannon Company was considering pro actively communicating its CSR efforts to consumers. With the strong connection between Dannon's production of health foods and its commitment to health and nutrition-based CSR activities, communicating these... View Details

Keywords: Decision Choices and Conditions; Nutrition; Marketing Communications; Corporate Social Responsibility and Impact; Business and Stakeholder Relations; Risk and Uncertainty; Natural Environment; Food and Beverage Industry

Educators

June 2009 (Revised October 2012)
Teaching Note

Nestle (TN)

By: David E. Bell and Mary Louise Shelman

Teaching Note for [509001]. View Details

Keywords: Food; Food and Beverage Industry

June 1990 (Revised September 1992)
Teaching Note

Frito-Lay, Inc.: A Strategic Transition (C), Teaching Note

Teaching Note for (9-190-071). View Details

Keywords: Strategy; Transition; Food and Beverage Industry

April 1990 (Revised September 1994)
Supplement

Frito-Lay, Inc.: HHC Project Follow-Up

Keywords: Projects; Food and Beverage Industry

Find at Harvard

September 2008 (Revised October 2008)
Supplement

Shareholder Activists at Friendly Ice Cream (A2)

By: V.G. Narayanan, Fabrizio Ferri and James Weber

The A1 and A2 versions of the “Shareholder Activists at Friendly Ice Cream (A)” split the original A case into two parts. The A1 case ends as activists Sardar Biglari and Phil Cooley prepare to meet with CEO Don Smith at Friendly's headquarters in September 2006. The... View Details

Keywords: Investment Activism; Business and Shareholder Relations; Governing and Advisory Boards; Conflict and Resolution; Lawsuits and Litigation; Business or Company Management; Food and Beverage Industry; United States

June 1990 (Revised September 1992)
Teaching Note

Frito-Lay, Inc.: A Strategic Transition (B), Teaching Note

Teaching Note for (9-187-123). View Details

Keywords: Strategy; Transition; Food and Beverage Industry

April 2008
Teaching Note

Marketing Chateau Margaux (TN)

By: John A. Deighton and Leyland Pitt

Teaching Note for [507033]. View Details

Keywords: Brands and Branding; Management Teams; Distribution; Sales; Market Entry and Exit; Price; Luxury; Demand and Consumers; Growth and Development Strategy; Governance Controls; Food and Beverage Industry; France

December 2007 (Revised July 2008)
Supplement

General Mills (B)

By: Raymond V. Gilmartin, Marco Iansiti and Bianca Buccitelli

Keywords: Food and Beverage Industry

August 2007
Teaching Note

Academia Barilla (TN)

By: David E. Bell and Mary L. Shelman

Teaching Note to (507-001). View Details

Keywords: Food and Beverage Industry; Italy

February 2007
Teaching Note

King Arthur Flour (TN)

By: Thomas J. DeLong and Terence Heymann

Keywords: Food and Beverage Industry

October 2006 (Revised May 2008)
Supplement

Nestle Milk Districts: China (Abridged)

By: Ray A. Goldberg and Kerry Herman

Keywords: Food and Beverage Industry; China

October 2006 (Revised August 2007)
Case

Marketing Chateau Margaux

By: John A. Deighton, Leyland Pitt, Vincent Marie Dessain, Daniela Beyersdorfer and Anders Sjoman

Chateau Margaux, luxury brand or connoisseur brand? Although France is awash with unsold wine, demand has never been stronger for the very finest Bordeaux. How should Margaux sustain and grow its business? The Chateau management team is wondering if it can take more... View Details

Keywords: Price; Growth and Development Strategy; Brands and Branding; Distribution; Luxury; Food and Beverage Industry; France

Educators