Advertising Industry - Publications - Faculty & Research

08 Mar 2016
First Look

March 8, 2016

choices. Evaluating a natural experiment in which different results were shown to users who performed similar searches, they find that Google's prominent placement of its Flight Search service increased the clicks on paid advertising... View Details

Keywords: Sean Silverthorne

06 Dec 2021
News

New Wave

growing pains. RITE is the first commercially licensed tidal power project in the United States, and reaching that milestone was an odyssey: Smith reckons that the technical challenges, funding crunches, and regulatory hurdles involved in establishing a new View Details

Keywords: Alexander Gelfand; photographed by Chris Sorensen

01 Feb 1997
News

Doing It Your Way

is certainly not the only game in town for startup hopefuls. The medical-device and biotechnology industries also lure people eager to create their own businesses, as do many of the areas that attracted entrepreneurs a decade ago. Of the... View Details

Keywords: Marguerite Rigoglioso (profiles by Linda Goodspeed, Elaine Gottlieb, Nancy O. Perry, and Judith A. Ross)

14 Feb 2017
First Look

First Look at New Research: February 14

working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=43385 Harvard Business School Case 817-012 DataXu: Selling Ad Tech DataXu served marketers by buying digital advertising for brands using its demand-side platform. It sought a... View Details

Keywords: Sean Silverthorne

01 Apr 2001
News

Beyond the Rim: New Paths to Success in Asia

he continues. “This company’s service allows e-mail messages to be sent from anywhere in the world to a post office near the addressee’s home, printed out as a letter, stuffed in an envelope, and delivered in just a few days. They’re even selling View Details

Keywords: Alejandro Reyes and Deborah Blagg; David Lane; Educational Services

2015
Working Paper

Markets with Price Coherence

By: Benjamin Edelman and Julian Wright

In markets with price coherence, the purchase of a given good via an intermediary is constrained to occur at the same price as a purchase of that same good directly from the seller (or through another competing intermediary). We examine ten markets with price... View Details

Keywords: Intermediaries; Platforms; Two-Sided Markets; Vertical Restraints; Price; Distribution Channels; Business History; Financial Services Industry; Financial Services Industry; Financial Services Industry; Financial Services Industry; Financial Services Industry

Citation

Read Now

01 Dec 1999
News

Covering the Issues

institutions - like the Bulletin itself - are enduring outgrowths of its solid foundation. Women in the Bulletin While the first women in the Bulletin sold cigarettes in colorfully drawn advertisements in the 1930s, an occasional article... View Details

Keywords: Susan Young, Deborah Blagg, and Garry Emmons

September 2005 (Revised March 2007)
Case

Lifefont: The Case for RetailDriver

Examines how Lifefont (pseudonym), a multidivisional consumer packages goods company, develops a system to manage and measure the impact of promotional events in retail outlets. View Details

Keywords: Framework; Change Management; Compensation and Benefits; Cost vs Benefits; Growth Management; Management Analysis, Tools, and Techniques; Customer Relationship Management; Product Marketing; Salesforce Management; Advertising; Management Systems; Information Technology; Retail Industry

Citation

Educators

Purchase

25 Feb 2014
First Look

First Look: February 25

the weakening of democratic governance and the politics of decisions about industrial policy. Publisher's link: http://www.psupress.org/books/titles/978-0-271-05631-9.html August 2013 Research Policy Digital Dark Matter and the Economic... View Details

Keywords: Sean Silverthorne

22 Jan 2013
First Look

First Look: Jan. 22

Publication:Academy of Management Annals Abstract The concept of imprinting has attracted considerable interest in numerous fields-including organizational ecology, institutional theory, network analysis, and career research-and has been applied at several levels of... View Details

Keywords: Sean Silverthorne

15 Aug 2005
HBS Case

Classic Cases Live On at HBS

dollars for that?' They come to grips with the idea that physical appearance plays a part in how you price a car, but with an industrial product, it's all about the value you create." Hernias R Us Case: Shouldice Hospital Limited... View Details

Keywords: by Garry Emmons

01 Mar 2005
News

Answering the Call

customer. When students learn that a hammer pad basically consists of coiled steel, they often exclaim, ‘And I’m expected to pay thousands of dollars for that?’ They come to grips with the idea that physical appearance plays a part in how you price a car, but with an... View Details

Keywords: Garry Emmons; Colleges, Universities, and Professional Schools; Educational Services

23 Mar 2010
First Look

First Look: March 23

other sources of entrepreneurial influence: we find that peer influences are strongest for those who have less exposure to entrepreneurship in other aspects of their lives. Family Control of Firms and Industries Authors: Belén Villalonga... View Details

Keywords: Martha Lagace

24 Jul 2007
First Look

First Look: July 24, 2007

industrial ecology literature that highlights the environmental benefits of by-product synergy. By-product synergy is defined as the conversion of a firm's waste stream from a manufacturing process into valuable feedstock for another... View Details

Keywords: Martha Lagace

Web

Past Issues - Alumni

industry is desperate for good help. Ben Minden’s Bear Hug Cattle Company proposes a two-birds, one-stone solution. The Golden Thread Teresa Amabile spent decades studying creativity, motivation, and productivity in the workplace. At 60,... View Details

01 Dec 2011
News

Making the Case for Leadership

about the up-and-coming general manager of Nickelodeon Latin America. “I was interested in the entertainment industry and globalization,” Hill recalls. “The article was about the business, not how she led.” So how did “Taran Swan at... View Details

12 Feb 2008
First Look

First Look: February 12, 2007

industries may split apart. Untapped Potential in the Study of Negotiation and Gender Inequality in Organizations Authors:Hannah Riley Bowles and Kathleen L. McGinn Periodical:Academy of Management Annals, Vol. 2, Psychology Press,... View Details

Keywords: Martha Lagace

08 May 2007
First Look

First Look: May 8, 2007

differences. Ghemawat shows you how—by providing tools for: Assessing the cultural, administrative, geographic, and economic differences between countries at the industry level and deciding which ones merit attention. Tracking the... View Details

Keywords: Martha Lagace

01 Jun 2025
News

Alumni and Faculty Books

Edited by Margie Kelley Unlocking Innovation: A Leader's Guide to Turning Bold Ideas Into Tangible Results By Robyn Bolton (MBA 2005) Page Two Press Only 1 in every 50,000 incubated ideas reaches $1 million in sales. If you ask most corporate executives why their... View Details

01 Feb 1997
News

Made, Not Born: HBS Courses and Entrepreneurial Management

in the organizations they lead. " Fostering creativity in others is what former student Jeffrey H. Flemings (MBA '96) does for a living. Flemings, associate director of the Consumer Insight Group at Arnold Communications, a regional View Details

Publications

Publications

Show Results For

Show Results For

March 8, 2016

New Wave

Doing It Your Way

First Look at New Research: February 14

Beyond the Rim: New Paths to Success in Asia

Markets with Price Coherence

Covering the Issues

Lifefont: The Case for RetailDriver

First Look: February 25

First Look: Jan. 22

Classic Cases Live On at HBS

Answering the Call

First Look: March 23

First Look: July 24, 2007

Past Issues - Alumni

Making the Case for Leadership

First Look: February 12, 2007

First Look: May 8, 2007

Alumni and Faculty Books

Made, Not Born: HBS Courses and Entrepreneurial Management