Advertising Industry - Publications - Faculty & Research

01 Sep 2015
First Look

First Look -- September 1, 2015

lifecycles. Publisher's link: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2338575 June 22, 2015 Harvard Business Review Is Programmatic Advertising the Future of Marketing? By: Rayport, Jeffrey F. Abstract—No abstract available... View Details

Keywords: Sean Silverthorne

03 Mar 2015
First Look

First Look: March 3

advertising strategy, and leather sourcing issues. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/514078-PDF-ENG Harvard Business School Case 815-070 The Grommet The Grommet, an online product launch platform, was at the... View Details

Keywords: Sean Silverthorne

23 Feb 2010
First Look

First Look: Feb. 23

multi-location firms increase internal ties when they face appropriability risks from direct competitors. Our empirical analysis of the global semiconductor industry shows that when leading firms co-locate with direct market competitors,... View Details

Keywords: Martha Lagace

05 Sep 2017
First Look

First Look at New Research and Ideas, September 5, 2017

composition as a key but largely endogenous part of development, while structural economies conceptualizes it as a fundamental driver. Competitiveness policy is about leveraging existing clusters as a platform for upgrading microeconomic fundamentals, where structural... View Details

Keywords: Sean Silverthorne

08 Mar 2016
First Look

March 8, 2016

choices. Evaluating a natural experiment in which different results were shown to users who performed similar searches, they find that Google's prominent placement of its Flight Search service increased the clicks on paid advertising... View Details

Keywords: Sean Silverthorne

June 17, 2016
Comment

Companies Need to Start Marketing Security to Customers

By: John A. Quelch

Recent events in Orlando underscore an important marketing truth: consumer safety and security are mission critical. A popular nightclub, Pulse, known as a safe place for the LGBT community, is put out of business at least temporarily by a terrorist act. Not far away... View Details

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2016 Symposium - Race, Gender & Equity

product and design leadership roles at Microsoft and Amazon. She has authored several studies on language, technology, and document bias. Prior to founding Textio, Kieran built a multifunctional team in analytics, program management, and design for Amazon's View Details

01 Dec 2017
News

Yoga Inc.

global brand advertising campaign called This Is Yoga. The spots include zero yoga as a physical practice. Olympic gold medalist volleyballer Kerri Walsh Jennings, Australian pop artist CJ Hendry, Beijing drummer Shi “Atom” Lu, London... View Details

Keywords: Deborah Halber

01 Feb 1997
News

Doing It Your Way

is certainly not the only game in town for startup hopefuls. The medical-device and biotechnology industries also lure people eager to create their own businesses, as do many of the areas that attracted entrepreneurs a decade ago. Of the... View Details

Keywords: Marguerite Rigoglioso (profiles by Linda Goodspeed, Elaine Gottlieb, Nancy O. Perry, and Judith A. Ross)

01 Apr 1996
News

Technology for Learning's Sake

digital world," elaborates Upton, a Technology and Operations Management professor with a Ph.D. in industrial engineering. The current initiative began with the refitting of the School with an open architecture using Internet-based... View Details

Keywords: by Deborah Blagg; photo by David Zadig

14 Feb 2017
First Look

First Look at New Research: February 14

working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=43385 Harvard Business School Case 817-012 DataXu: Selling Ad Tech DataXu served marketers by buying digital advertising for brands using its demand-side platform. It sought a... View Details

Keywords: Sean Silverthorne

01 Apr 2001
News

Beyond the Rim: New Paths to Success in Asia

he continues. “This company’s service allows e-mail messages to be sent from anywhere in the world to a post office near the addressee’s home, printed out as a letter, stuffed in an envelope, and delivered in just a few days. They’re even selling View Details

Keywords: Alejandro Reyes and Deborah Blagg; David Lane; Educational Services

25 Feb 2014
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First Look: February 25

the weakening of democratic governance and the politics of decisions about industrial policy. Publisher's link: http://www.psupress.org/books/titles/978-0-271-05631-9.html August 2013 Research Policy Digital Dark Matter and the Economic... View Details

Keywords: Sean Silverthorne

22 Jan 2013
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First Look: Jan. 22

Publication:Academy of Management Annals Abstract The concept of imprinting has attracted considerable interest in numerous fields-including organizational ecology, institutional theory, network analysis, and career research-and has been applied at several levels of... View Details

Keywords: Sean Silverthorne

15 Aug 2005
HBS Case

Classic Cases Live On at HBS

dollars for that?' They come to grips with the idea that physical appearance plays a part in how you price a car, but with an industrial product, it's all about the value you create." Hernias R Us Case: Shouldice Hospital Limited... View Details

Keywords: by Garry Emmons

01 Mar 2005
News

Answering the Call

customer. When students learn that a hammer pad basically consists of coiled steel, they often exclaim, ‘And I’m expected to pay thousands of dollars for that?’ They come to grips with the idea that physical appearance plays a part in how you price a car, but with an... View Details

Keywords: Garry Emmons; Colleges, Universities, and Professional Schools; Educational Services

01 Dec 1999
News

Covering the Issues

institutions - like the Bulletin itself - are enduring outgrowths of its solid foundation. Women in the Bulletin While the first women in the Bulletin sold cigarettes in colorfully drawn advertisements in the 1930s, an occasional article... View Details

Keywords: Susan Young, Deborah Blagg, and Garry Emmons

24 Jul 2007
First Look

First Look: July 24, 2007

industrial ecology literature that highlights the environmental benefits of by-product synergy. By-product synergy is defined as the conversion of a firm's waste stream from a manufacturing process into valuable feedstock for another... View Details

Keywords: Martha Lagace

01 Dec 2011
News

Making the Case for Leadership

about the up-and-coming general manager of Nickelodeon Latin America. “I was interested in the entertainment industry and globalization,” Hill recalls. “The article was about the business, not how she led.” So how did “Taran Swan at... View Details

12 Feb 2008
First Look

First Look: February 12, 2007

industries may split apart. Untapped Potential in the Study of Negotiation and Gender Inequality in Organizations Authors:Hannah Riley Bowles and Kathleen L. McGinn Periodical:Academy of Management Annals, Vol. 2, Psychology Press,... View Details

Keywords: Martha Lagace

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First Look -- September 1, 2015

First Look: March 3

First Look: Feb. 23

First Look at New Research and Ideas, September 5, 2017

March 8, 2016

Companies Need to Start Marketing Security to Customers

2016 Symposium - Race, Gender & Equity

Yoga Inc.

Doing It Your Way

Technology for Learning's Sake

First Look at New Research: February 14

Beyond the Rim: New Paths to Success in Asia

First Look: February 25

First Look: Jan. 22

Classic Cases Live On at HBS

Answering the Call

Covering the Issues

First Look: July 24, 2007

Making the Case for Leadership

First Look: February 12, 2007